Develop overall marketing strategy for Fullscreen SVOD service and original programming (20+ series) across all customer acquisition channels including social, push, email, search, paid media, and on-channelIdeate on ever-changing conversion funnel as the service advances through technology roadmapConcept and design all creative assets such as key art, trailers, social graphics, etc.Oversight and management of all marketing agencies: Social AOR, key art, events, etc.Present ongoing strategy and performance to C-Suite executivesKey point of contact with all talent/talent teams for influencer activationsCreate and maintain overall SVOD marketing budget, as well as individual campaign budgetsConsult with programming team through the greenlight process of potential new series or licensed programs coming to the service

Ownership of digital marketing campaigns encompassing social, email, dotcom, and more for STARZ Original series: Outlander, Ash vs Evil Dead, American Gods, Flesh & Bone, The Girlfriend Experience, Blunt Talk, etc.Manage Social AOR agency as well as all vendor relationships for campaign executions including website development, social activations and creative development.Lead strategic and creative development for all digital channels including social creative, digital display ads, assets for STARZ.com, email, etc., in addition to strategic feedback for key art, trailers, etc.Coordinate with international distributors to provide key campaign strategy and series insights, as well as opportunities for integration and promotion.Deliberate on media plans for all digital platforms, including digital display, social, email, app, dotcom and search, while providing strategic input on out of home, print and on-air media based on audience insightsBuild creative relationships with partners such as Snapchat, Facebook, Twitter, Reddit, Tumblr, etc.

On-site senior social strategist for NBC Entertainment, designing and implementing social campaigns for the scope of NBC's primetime line-up.Oversee large team of Community Managers executing social strategy across NBC social propertiesDesign and coordinate strategic paid media campaignsResponsible for creating, coordinating and launching original social content across platformsAgency expert in Tumblr - Lead the development and execution of Tumblr strategy and best practices for the scope of NBC properties in addition to training other client teams across the agencyProvide consultation on: effective engagement strategy, competitive platform activity, thought leadership, Social Media forecasts and best practice

Build and implement Social Media campaigns across platforms and eventsProvide consultation on: effective engagement strategy, competitive platform activity, thought leadership, Social Media forecasts and best practiceActs as 'the steward' for clients' brand voice across social platformsDevelop industry/vertical expertise to leverage engagement knowledge for campaign strategy

-Create and manage brand presence through Social Media platforms including Facebook, Twitter, Foursquare, YouTube and Flickr.-Monitor and analyze daily conversation for clients through tools including Radian6, Sysomos, Facebook/Google Analytics and Buddy Media.-Execute new brand campaigns for clients by employing innovative social marketing strategies.-Forge new relationships with Blogger networks for client promotions and initiatives within the Blogosphere.- Contributor to the NMS Blog

Launched brand presence for White Hall Vineyards on social media platforms such as Facebook and Twitter.Retained extensive knowledge of viticulture and the wine making process.Gave tastings and tours to visiting guests.