Matt Ryder Email & Phone Number

Los Angeles, Ca, Us

Stockholm, Stockholm County, Se

Menlo Park, Ca, Us

Drive strategic growth and innovation for global west coast travel clients across the Facebook family of apps and services.*Develop and actively manage short and long term account plans based on client brand and DR objectives while incorporating Facebook’s ongoing product and technology developments to drive ROI, ROAS and investment*Collaborate with cross-functional teams to execute strategic alpha and beta initiatives including AR ads, branded content programs, messaging, bot development, in-stream video, measurement solutions and dynamic ads*Focus on growing CMO-level relationships including hosting CMO panel discussions at Sundance and SXSW*Serve as Subject Matter Expert for Travel team on branded content (Anthology) and Showcase (in-stream reserve video)*Responsible for planning and execution of official 2019 Instagram CES party and Icons+Images Executive luncheon

Oakland, Ca, Us

Manage National book of business with agencies and key direct accounts including State Farm and CenturyLink. Charged with developing and scaling travel+tourism vertical in the US. *Manage personal revenue goal of $8M+ (2016 completed at 126% to annual goal)*Growth of strategic and key account billing by an average of 35% YoY *Responsible for build out of travel/tourism vertical resulting in $2M+ in new revenue to date with focus on securing CMO level meetings*Develop integrated solutions for clients including custom artist partnerships, brand stations and event integrations at SXSW*Educate clients on mobile and competitive landscape, new products and targeting capabilities*Sell through activation of various podcast sponsorships including Serial and This American Life*Nominated for 2017 "Rising Star" award

Birmingham, Alabama, Us

Responsible for leading sales and marketing for a four station radio and digital group based in Honolulu, HI.*Managed annual market revenue goal of $7.5MM*Increased digital revenue by 105% YOY, traditional revenue by 16% YOY*Oversaw sales team of 14 sellers*Restructured digital operation to focus on SEO, SEM, IP targeting and retargeting for local clients in addition to standard streaming audio and display ads*Created non-traditional revenue programs including: station performance studio, credit card rewards programs, traffic center naming rights and concerts with local Hawaiian stations*Developed formal sales training program for Local Sales Manager, senior AE’s and new hires

Us

http://923now.radio.com/shows/ryder/Recent aircheck: http://snd.sc/1aGXmU4

New York, Ny, Us

Worked with major clients and agencies to develop national and multi-market campaigns across all CBS O&O assets (digital, TV, radio, OOH, social, mobile). Strong emphasis on digital sales solutions amplified by traditional media. *Managed annual individual digital and linear revenue goal of $7MM*Grew digital revenue by 110% YOY*Met or exceeded annual budgets by minimum of 10% each year*Successful and established relationships with major brands and agencies including: Harman Kardon/JBL, Bermuda Department of Tourism, Showtime, VITAS, Gogo In-Flight Internet, Carnival Cruise Lines, MEC, Zenith/Optimedia, OMD and more*Oversaw entire strategic sales process from client CNA/ideation to activation and recaps for seven figure campaigns

New York, Ny, Us

Broadcast Media Sales (local)

Dallas, Tx, Us

Pittsburgh, Pennsylvania, Us

Radnor, Pa, Us

Responsible for weekly airshifts on Star 94 Atlanta. Also assisted with promotional and programming duties as necessary.