• Establish and scale a comprehensive influencer and ambassador program for the brand, implementing new KPIs, data tracking systems, and influencer management software to enhance marketing efforts for both consumer and professional segments.• Launch and develop a new influencer and ambassador program fostering a sense of community for the brand. • Develop key performance indicators (KPIs) and reporting metric for brands influencer marketing program. • Implement and onboard a new influencer marketing platform Aspire to improve program efficiency and manage influencer affiliate program. • Initiate and manage organic and influencer paid partnerships, amplifying reach across all marketing channels and boosting engagement. • Oversee community management across all brand socials media accounts (@bellamihair and @bellamihairpro) to handle influencer and customer inquiries accross Facebook, Instagram, TikTok.

Developed & scaled Influencer Marketing globally for a D2C luxury skincare/beauty company.

City Beauty, a division of Golden Hippo Media, is a young, growing luxury brand dedicated to formulating skincare that not only makes you look beautiful, but to provide deeper benefits helping everyone live their most beautiful life. We create cutting-edge skincare solutions accessible for anyone who wants to look as young as they feel. By unifying beauty with science, we empower our customers to let their best selves shine through.Our best selling product, City Lips®, has been featured on Good Day LA, the ABC Network, and has won the Good Housekeeping award twice.—• Developed, managed & scaled affiliate marketing & influencer partnerships for City Beauty.• Actively increased influencer marketing revenue each quarter.• Increased our influencer program to 7 figures in revenue yearly. • Strived to maintain a 200% ROI on all paid partnerships. •Ideated and executed product, sale, launch, events and branded content (whitelisting) campaigns across Instagram, Facebook, Youtube, TikTok, Pinterest and Blogs in the six figure budget range.• Influencer relations including initial prospecting, outreach, on boarding, negotiating, campaign briefs and partnership activations for nano-macro creators and celebrities. • Project managed influencer network, campaigns and KPIs via GRIN, Aspire, Asana, Google Workspace, 1Shopping Cart and TCR on Salesforce for a seamless workflow.

CLD PR is a full-service public relations agency, focusing most heavily on celebrity & media placement and brand development. We also periodically throw events to promote our clients as well as our own brand.• Communicated with clients day to day with on going Public Relation initiatives and other matters.• Media & Influencer Relations: Coordinated Influencer, VIP & Media placements - actively secured brand coverage on top tier media outlets and VIP talent, while also maintaining those relationships.• Constructed thought bending brand pitches that successfully seeded to media & influencers.• Managed brands Influencer campaigns to generate new leads and acquisitions.• Account administrative tasks to create comprehensive reports to clients; including 6 month press plans, campaign tracking, press clippings, ROI analytics.• Event Coordinator: planned and coordinated client events - creative, vendor and sponsor sourcing/management, guest list management, calendar management, staffing, event setup/takedown. Successfully gained hundreds of millions of social media impressions for clients through events.

- Jr. Account Manager, Media Team Assistant & Event Specialist - • Created clientele brand imagery and copy for pitching to various editors, stylists, and influencers.• Daily media tracking and press clippings.• Maintained strong relationships with media, influencers, and stylists for effective seeding and placements.• Client social media management• Front/Back of House PR & Production for various clients New York Bridal Fashion Week Presentations.• Successfully produced, garnered sponsors, and managed various clientele events. Established top tier VIP attendees, which effectively gained millions of social media impressions for clients.

• Merchandised showroom & assisted with stylist pulls.• Actively conducted research on brands and influencers for potential pitching.• Created clientele brand imagery and copy for pitching to various editors, stylists, and influencers.• Developed and created clients social media calendar for future postings.• Daily media tracking and press clippings.• Coordinated the RSVP list for a designers Paris Fashion Week show.

• Routinely managed a 20+ brand showroom: assisting stylists, influencers, and celebrities with sample pulls, along with tracking incoming and outgoing samples.• Provided streamlined support in coordinating the gifting to VIP clientele.• Strategically utilized social media for brand awareness, client, and influencer outreach.• Used various research methods for media tracking and developing press tears. • Assisted on planning and executing events for brands: Front/Back of house PR for events such as LAFW.

• Worked with Powerhouse Communications on developing client’s (Del Taco) brand/social media awareness through a Summer 2017 Instagram campaign.• Created comprehensive digital marketing report and analytics on Instagram campaign including surveys, market research and content creation. • Gained experience dealing with real-world situations (through event planning, presentations, social media, etc.) under tight 15-week deadline.• Developed important research and time management skills using Cision software and Timefox/ FunctionFox systems, respectively.• Earned credit for Capstone class (required senior-only course necessary for graduation), along with a recommendation letter from Powerhouse Communication’s president.