Chaiz is the first online marketplace for vehicle protection, empowering consumers to research, compare, and buy protection online with just a few clicks. Chaiz’s technology is fully embeddable, allowing P2P platforms, direct lenders, transaction-based marketplaces, and online dealers to offer a seamless and transparent customer experience when buying extended vehicle protection.Awards and accolades:● Named a top 20 FinTech at Fintech Generations● Winner: 2024 NAVIcon Cup● Named a top 100 FinTech by Powderkeg● Winner: Chimera Pitch Competition● "Top Trailblazing Automotive Startup" - USVentureNewsFunded by Everywhere VC, FJ Labs, Resilience VC, Anker Capital, RedBlue Ventures, Automotive Ventures, Springtime Ventures, InsurTech NY, Monte Carlo Capital, ProjectOne Auto, and Calm Company Fund

Responsible for planning, negotiating, executing, analyzing and optimizing The Zebra’s $90 million media budget. Channels include: SEM, Paid Social, Affiliate, Programmatic Display/Video, Linear and Connected TV (OTT), Podcasts, Direct Mail, Digital Audio, and Sponsorships. Most senior marketing leader at The Zebra, reporting directly to the CEO. Member of Exec Team (top 8 most senior in 400+ company). Member of pitch team for fund raises that led to total valuation of $1.05 billion and “unicorn” status.

The Zebra is the nation’s most comprehensive comparison website for car insurance quotes. Nearly all of the 250 million American drivers require car insurance, but the industry’s complexity and size create a massive grey area of coverage and pricing — drivers often don’t know where to start. The Zebra provides simple, real-time comparison of more than 1,800 car insurance products from over 200 companies nationwide, giving drivers instant access to the massive car insurance market, and saving drivers hundreds of dollars per year.

Was responsible for Custom Ink's digital marketing efforts, and reported directly to the CMO. Highlights include:- Increased digital revenue 71%- Lowered CAC by 114%- Increased AOV by 28%- Launched Google Shopping Ads (PLAs), programmatic, and paid social channels

Led strategy, budgeting, and daily operations of Paid Search (SEM), Affiliate, Lead Gen and Programmatic media performance.

Was responsible for Esurance's digital marketing efforts, including but not limited to:- Lead Generation- CPC partners- Affiliate marketing- Programmatic advertising- Online display- Online video- Mobile search- Mobile display- Paid search marketing

Took over the management of Esurance's Partner Revenue program for a year in addition to my digital marketing responsibilities. After hiring and training an account executive to lead the program, relinquished my Partner Revenue duties so I could solely focus on Esurance's digital marketing efforts.

- Increased digital marketing spend from $90MM to $170MM while maintaining the same CPA goals- Pioneered GEICO's lead buying platform which became one of the company's largest source of new business- Managed the day-to-day functions of the internet marketing team and oversaw paid search, mobile and display marketing efforts- Google Certified Professional

Led search marketing and display marketing initiatives for GEICO.

Worked in the Fredericksburg regional office with rotations in Sales, Service, HR, and Planning. Earned Property and Casualty License.