Rylan Macdonell Email & Phone Number

Burnaby, British Columbia, Canada

• Marketing Lead: Acted as the primary liaison for marketing initiatives, ensuring alignment with sales strategies to drive growth and enhance brand visibility.
• Technology & Systems Leadership: Managed and optimized the company’s website, VOIP phone systems, and e-commerce platforms, driving digital transformation and improving customer experience.
• Construction & Merchandising Oversight: Led store construction, renovations, and ensured merchandising compliance, improving retail environments to maximize customer engagement and operational efficiency.
• CRM & Sales Tools Management: Directed the deployment and optimization of ZOHO CRM, ensuring seamless integration and enhancing sales performance through improved data insights and workflows.
• Process Improvement Initiatives: Spearheaded continuous process improvement projects across departments to enhance productivity, efficiency, and collaboration.
• Internal IT Management: Managed internal IT operations, including infrastructure maintenance, repair, and system refreshes, ensuring all teams had the technological support needed to succeed.

• Responsibilities
• Leverage a tiered management structure to oversee 10 Store Managers directly and impact operations for 40+ front-line staff.
• Employ a relationship and developmental leadership style to foster a commitment to service excellence, high degrees of employee engagement, and store-by-store attainment of KPIs.
• Instituted a formal performance management structure to foster skill development and continuous improvement among team.
• Accountable for all branches of marketing for Clearwest including in-store, social media, web, and direct customer outreach.
• Own all high-level HR processes including recruitment strategy, staff onboarding, performance reviews, and conflict resolution.