Rylee Bailey Email & Phone Number

Dallas, Texas, United States

• Develops and executes comprehensive digital marketing strategy plans for various non-profit and for-profit clients, tailored to their brand goals and target audiences• Tracks and analyzes campaign performance metrics to ensure successful outcomes, adjusting strategies to meet evolving client needs• Developed and executed a comprehensive social media strategy for a higher education institution, curating 112 unique posts across four platforms, resulting in 77.1K impressions, 2.5K engagements, and 136 shares, contributing to a 70% increase in social media followers and connections• Designs and implements marketing email campaigns that drive customer engagement, retention, and conversions, utilizing data-driven insights to optimize performance

•Designs and executes email newsletters, social media content, website updates, and other promotional materials to inform the SMU student body and faculty about upcoming events, fellowship opportunities, and ethics-related news• Organizes and facilitates student engagement activities, such as interactive dialogues, workshops, writing contests, fellowships, and volunteering

Dallas, Texas, United States

• Authored and published blog posts showcasing the Gardens' education efforts, conservation campaigns, and featured plants • Expanded Texas Discovery Gardens' digital and social media presence by developing a strategic social media plan, creating engaging content across platforms, and launching their TikTok account

Dallas, Texas, United States

• Creates and manages a living and learning community for my 39 residents in Armstrong Commons• Works with a team of 7 RAs to enforce university and residence life policies to maintain a safe and healthy environment for a total of 250 residents• Organizes inclusive programming, large events, and hall improvements with a $10,000 budget

Dallas, Texas, United States

• Responsible for the curation of a digital archive recording Shakespeare Dallas' 50-year history using Omeka, an open source web-publishing platform for the display of library, museum, archives, and scholarly collections• Initiated Shakespeare Dallas' 50 Stories for 50 Years North Texas Giving Day campaign• Collaborates with Shakespeare Dallas team members to write grant proposals from various organizations including the Dallas Office of Arts and Culture and the Harold Simmons Foundation• Assists with social media content curation for 35,000+ followers on sites including Facebook, Instagram, Twitter, LinkedIn, and TikTok

• Managed a social media calendar and strategy with the aim to increase followers and activity among followers on Facebook, Twitter, Instagram, and LinkedIn• Measured social media analytics and conducts weekly to monthly comparisons across all social media• Researched businesses to participate in the center’s Ethics and Compliance Certificate program• Wrote blog posts for the Ethics Center centering around student life experiences and ethics• Organized 2020 voter registration drive that helped more than 250 students register to vote• Collaborated with other staff members to write and design an annual report for Ethics Center supporters and board members

Dallas, Texas, United States

• Works with businesses to align goals with marketing initiatives• Writes, proofreads, and revises digital copy for posts on client social media channels• Manages clients' overall social media presence and creates witty and unique social media posts to gain engagement and growth on the clients' social network pages

Dallas, Texas, United States

• Delved into the social media strategy that the NFL uses to engage fans and consumers for a month-long micro-internship• Developed a strategy to integrate corporate sponsors into day-to-day social media content to maximize the monetary value • Provided the Social Strategy team methods to engage followers and create natural content for sponsored posts to increase pages’ reach

• Worked as a team to develop a public relations strategy for Curtis “50 Cent” Jackson’s new liquor brand Sire Spirits for a semester-long internship• Presented this idea and implementation strategy to Jackson and his marketing team • Conducted thorough market research to evaluate how this strategy compares to that of direct competitors

Dallas/Fort Worth Area

• Implemented communication and marketing strategies seeking donations for type one diabetes research• Promoted social and educational events for type one diabetics across the DFW area to raise awareness and encourage others to share the JDRF’s mission

Dallas/Fort Worth Area

• Worked with SMU alumni and other athletic offices at SMU to ensure a memorable athletic event experience for guests.• Helped maintain an enjoyable and safe environment for SMU Athletics guests present• Developed interpersonal skills while interacting with guests and accommodating for their needs

Dallas/Fort Worth Area

• Provided exclusive play-by-play real-time scoring, in depth-news, and analysis of over 150 DFW high school football teams• Recorded stats for players on each team to upload on the Dallas Morning News website• Met urgent one-hour post-game deadlines to publish summaries following games • Contributed to Sports Day High School content which reaches an average of 271,900 subscribers

• Practiced effective organizational skills while arranging multiple summer conferences ranging from 2 to 2300 guests occurring at SMU• Provided customer service to ensure that those staying on campus had a pleasant experience

• Assisted students, parents, and community members in finding the resources they needed regarding student organizations, events on campus, and fraternity and sorority life which makes up 43% of SMU’s undergraduate population• Was responsible for preparing event settings and assembling the necessary supplies required in a timely manner