Rylee Bailey Email & Phone Number

Dallas, Texas, United States

• Develops and executes comprehensive digital marketing strategy plans for various non-profit and for-profit clients, tailored to their brand goals and target audiences
• Tracks and analyzes campaign performance metrics to ensure successful outcomes, adjusting strategies to meet evolving client needs
• Developed and executed a comprehensive social media strategy for a higher education institution, curating 112 unique posts across four platforms, resulting in 77.1K impressions, 2.5K engagements, and 136 shares.
• Designs and implements marketing email campaigns that drive customer engagement, retention, and conversions, utilizing data-driven insights to optimize performance

• Designs and executes email newsletters, social media content, website updates, and other promotional materials to inform the SMU student body and faculty about upcoming events, fellowship opportunities, and.
• Organizes and facilitates student engagement activities, such as interactive dialogues, workshops, writing contests, fellowships, and volunteering

Dallas, Texas, United States

• Authored and published blog posts showcasing the Gardens' education efforts, conservation campaigns, and featured plants
• Expanded Texas Discovery Gardens' digital and social media presence by developing a strategic social media plan, creating engaging content across platforms, and launching their TikTok account

Dallas, Texas, United States

• Creates and manages a living and learning community for my 39 residents in Armstrong Commons
• Works with a team of 7 RAs to enforce university and residence life policies to maintain a safe and healthy environment for a total of 250 residents
• Organizes inclusive programming, large events, and hall improvements with a $10,000 budget

Dallas, Texas, United States

• Responsible for the curation of a digital archive recording Shakespeare Dallas' 50-year history using Omeka, an open source web-publishing platform for the display of library, museum, archives, and scholarly collections
• Initiated Shakespeare Dallas' 50 Stories for 50 Years North Texas Giving Day campaign
• Collaborates with Shakespeare Dallas team members to write grant proposals from various organizations including the Dallas Office of Arts and Culture and the Harold Simmons Foundation
• Assists with social media content curation for 35,000+ followers on sites including Facebook, Instagram, Twitter, LinkedIn, and TikTok

• Managed a social media calendar and strategy with the aim to increase followers and activity among followers on Facebook, Twitter, Instagram, and LinkedIn
• Measured social media analytics and conducts weekly to monthly comparisons across all social media
• Researched businesses to participate in the center’s Ethics and Compliance Certificate program
• Wrote blog posts for the Ethics Center centering around student life experiences and ethics
• Organized 2020 voter registration drive that helped more than 250 students register to vote
• Collaborated with other staff members to write and design an annual report for Ethics Center supporters and board members

Dallas, Texas, United States

• Works with businesses to align goals with marketing initiatives
• Writes, proofreads, and revises digital copy for posts on client social media channels
• Manages clients' overall social media presence and creates witty and unique social media posts to gain engagement and growth on the clients' social network pages

Dallas, Texas, United States

• Delved into the social media strategy that the NFL uses to engage fans and consumers for a month-long micro-internship
• Developed a strategy to integrate corporate sponsors into day-to-day social media content to maximize the monetary value
• Provided the Social Strategy team methods to engage followers and create natural content for sponsored posts to increase pages’ reach

• Worked as a team to develop a public relations strategy for Curtis “50 Cent” Jackson’s new liquor brand Sire Spirits for a semester-long internship
• Presented this idea and implementation strategy to Jackson and his marketing team
• Conducted thorough market research to evaluate how this strategy compares to that of direct competitors

Dallas/Fort Worth Area

• Implemented communication and marketing strategies seeking donations for type one diabetes research
• Promoted social and educational events for type one diabetics across the DFW area to raise awareness and encourage others to share the JDRF’s mission

Dallas/Fort Worth Area

• Worked with SMU alumni and other athletic offices at SMU to ensure a memorable athletic event experience for guests.
• Helped maintain an enjoyable and safe environment for SMU Athletics guests present
• Developed interpersonal skills while interacting with guests and accommodating for their needs

Dallas/Fort Worth Area

• Provided exclusive play-by-play real-time scoring, in depth-news, and analysis of over 150 DFW high school football teams
• Recorded stats for players on each team to upload on the Dallas Morning News website
• Met urgent one-hour post-game deadlines to publish summaries following games
• Contributed to Sports Day High School content which reaches an average of 271,900 subscribers

• Practiced effective organizational skills while arranging multiple summer conferences ranging from 2 to 2300 guests occurring at SMU
• Provided customer service to ensure that those staying on campus had a pleasant experience

• Assisted students, parents, and community members in finding the resources they needed regarding student organizations, events on campus, and fraternity and sorority life which makes up 43% of SMU’s undergraduate.
• Was responsible for preparing event settings and assembling the necessary supplies required in a timely manner