At First Sip Group, we've pioneered strategic and creative sales solutions in the liquor industry, fostering innovative product and service enhancements that resonate with customers and spur growth for our clients. Our expertise in new business development and field sales management has been instrumental in establishing strong partnerships and expanding market presence.Previously, as Category Manager for Beer & Cider at Endeavour Group, the focus was on driving category performance through meticulous account management and negotiation. The experience there, alongside the tenure at Heaps Normal as Commercial Director, has honed a proficiency in activation management and financial P&L management, ensuring that our team delivers results in a competitive landscape.