Senior Social Media Specialist
CurrentAs a Senior Social Media Specialist, a am responsible for the social media management for a group of Boyd Gaming properties, as well as applicable restaurants, arenas, and events centers. Currently, I manage the social media accounts of the following Boyd Gaming properties: Blue Chip Casino • Hotel • Spa | Michigan City, INPar-A-Dice Hotel • Casino | East Peoria, ILDiamond Jo Casino | Dubuque, IA I work creatively with each property to improve engagement, increase followers, and create business leads. My general position roles include: Social Media ManagementContent PlanningContent CreationCopy Writing & StorytellingPhotography & Videography Brand Reputation ManagementTrend ResearchDigital Advertising ManagementSocial Insights & Benchmarking In short, I serve as a front line, digital contact between property guests on social media, and the onsite marketing teams. He or she will work creatively to improve engagement, increase followers, and create business leads.