Ryln Chen Email & Phone Number

Taipei City, Taiwan

-Responsible for the planning, execution and follow-up effectiveness evaluation of digital marketing related affairs of the main business units of the group, including annual budget setting, performance estimation, and whole digital advertising campaign planning and execution.-Developed global business opportunities by Google Ads. By integrated Google Ads data to internal CRM backend and data-driven optimization, the CPA improve 2X, with monthly conversions increased 1.25X, and ROI increased to 8 ~ 10.-Lead SEO optimization, through a large number of optimization of web page structure and content, and release for external links, the organic search traffic related to product words increased by 150%.-Managed social media platform, new channels and short-term campaign promotion, and built data visualization tools and BI tools to monitor the performance of various channels/campaigns in real time.

Shanghai City, China

-One of the first employees. Lead the export team and provided digital marketing solutions to all export clients for enterprises internationalization, including market analysis, trends found, and programmatic buying planning & execution.-Developed the whole process to facilitate key account opportunities which drastically improved conversion rates and reduced time consumption. e.g. For S&M retail clients, the team is able to deploy Google and Facebook ads within five days of an initial client meeting.-Drove go-to-market strategy for our top clients to help them break into a new market, e.g. Helped a top fashion E-retailer develop in new markets. and the final ROI is 33% higher than expected.-Generated market intelligence and actionable insight by analyzing and visualizing data (Used SQL, Access, Excel and Power BI). With the cross factor insight report, one of our client's CPL improved 11X (Spending 50K per month in domestic China).

Shanghai City, China

-Provided consultant service for the biggest clients in China in Automotive, FMCG and Government verticals. Including market trend research, data analysis and innovation case studies by the latest technology.-Developed and maintained data dashboards for resource management, financial data monitoring, and product/market measurement to improve team effectiveness and efficiency.-Organized and adjusted product introduction and training deck to adapt to sales habits in China, and periodically shared the latest product update or market trends to sales for pitches and workshops.-Constructed custom solution with GMP team or product specialists for top clients, and presented the action plan to the client. -Analyzed client's Google Ads performance data to provide optimization recommendations, visualized insights, and recommendation of new ads format/product testing.

Shanghai City, China

Taipei City, Taiwan

-Developing strategic for campaigns or programs, Initiate annual PR plan & execute PR activities to communicate brand positioning to the press and public.-Event management including press events, workshops or PR activity coordinator, media relation management, develop key messages for press material, project timeline & budget control event organization & management-I have profound expertise in Chemical, high-tech, FMCG and healthcare practice, the clients including LCY Group, ELCA, GSK, DingZing, Siemens, etc.

Taipei City, Taiwan

-Executed Google Ads and other social media (ex. LinkedIn) to promote B2B business, and raised 30% of page view and click-to-call rate.-Analyzed the performance of website and online promotion by Google Analytics and internal CRM system.-Constructed E-commerce system with IT department, responsible for market analysis and UX design.

New Taipei City, Taipei

-Management of draftees's regulate work.-Supervising and investigating draftees according to the command.-Health education and medical advice.-Handle regular/irregular assignments of Health Management Center.