Ppc Specialist
CurrentCreated, customized, optimized and managed over 100 advertising campaigns for various products and services, over the last 4 years. Established the brand’s online presence for over 50 countries, and talk more than 10 languages. Successfully used Search-campaigns and Display-campaigns. Identified growth opportunities, based on analytics, tests conducted and optimization of advertising budgets. Achieved an increase in the efficiency of investment in advertising, depending on the region, from 120% to 300%.• Increased the average CTR in Search-campaigns from 3% to 7% (in some markets up to 15%), which allowed to reduce the cost per click up to 30%• Established a stable posting ads in the top 3 of search results by Google, increased the percentage of impressions from 50% to 80%.• Increased the average percentage of leads received (CR) up to15-20% for the Search network and up to 12% for Display-companies.• Developed my own strategy for launching new products/services from zero to the first sustainable profit in 2 months • Facilitated business expansion in 20 new markets globally, based on analytics data, which increased company profits by 60%• Outperformed monthly lead generation plan by 10%-25%, over the last year and was in one of the top 3 ranks among the company's employees.