Ryne Higgins Email & Phone Number

Dallas, Tx, Us

Independent Shopify and digital marketing consultant with a focus on four specific areas:- Fractional Head of eCommerce – strategic planning, budgeting/forecasting, P&L evaluation, agency/outside partner evaluation, preparation of board decks, and temporary leadership augmentation during transitions- Product Management of Shopify Migrations – outside, independent support in navigating migrations from any existing platform to Shopify/Shopify Plus, ensuring brands implement best practices from a design/UX/SEO perspective, assisting with data migration, and ensuring the merchant makes full use of relevant Shopify features and app ecosystem- Operational Support for Shopify Brands – retainer-based consulting for growing Shopify brands to round out internal team’s skillset and/or augment the team in-between hires- GA4 Implementation & Consulting – project-based and retainer-based consulting for brands looking to maximize insights and analytics from Google Analytics 4, from implementation to ongoing reporting supportVisit us: 463media.comReach out to us: ryne@463media.com

Dallas, Texas, Us

𝘌𝘺𝘦𝘧𝘶𝘭 𝘔𝘦𝘥𝘪𝘢 𝘪𝘴 𝘢 𝘱𝘳𝘪𝘷𝘢𝘵𝘦𝘭𝘺 𝘰𝘸𝘯𝘦𝘥 𝘦𝘊𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘢𝘯𝘥 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘤𝘰𝘯𝘴𝘶𝘭𝘵𝘢𝘯𝘤𝘺, 𝘊𝘦𝘳𝘵𝘪𝘧𝘪𝘦𝘥 𝘚𝘩𝘰𝘱𝘪𝘧𝘺 𝘗𝘭𝘶𝘴 𝘗𝘢𝘳𝘵𝘯𝘦𝘳- Oversaw significant growth in revenue in the past 3+ years and achieved Inc 5000 status in 2021, 2022, and 2023 as a member of the consultancy’s senior leadership team- Built Shopify consulting practice from one client to over 20 clients, which led to Eyeful Media becoming a Shopify Plus Partner• Product managed five Shopify migration and redesign/development projects, including consulting on: user experience, implementation of best practices, selecting dev/design firms, product/order/customer migration, etc.- Led all B2C and B2B client strategy projects and engagements, including deep dives into eCommerce business performance, CRO audits, establishing NPS/customer feedback loops, etc.

Dallas, Texas, Us

𝘌𝘺𝘦𝘧𝘶𝘭 𝘔𝘦𝘥𝘪𝘢 𝘪𝘴 𝘢 𝘱𝘳𝘪𝘷𝘢𝘵𝘦𝘭𝘺 𝘰𝘸𝘯𝘦𝘥 𝘦𝘊𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘢𝘯𝘥 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘤𝘰𝘯𝘴𝘶𝘭𝘵𝘢𝘯𝘤𝘺, 𝘊𝘦𝘳𝘵𝘪𝘧𝘪𝘦𝘥 𝘚𝘩𝘰𝘱𝘪𝘧𝘺 𝘗𝘭𝘶𝘴 𝘗𝘢𝘳𝘵𝘯𝘦𝘳- Hired by a colleague from my Peacock Alley experience to assist in the development of the digital marketing consultancy, which at the time, had a single full-time employee (the founder) - Product managed a migration from BigCommerce to Shopify Plus that included designing a custom B2B front end and a direct integration into their production software- Product managed a migration from Kibo Commerce to Shopify Plus for a luxury jewelry retailer which included migrating 10+ years of order/customer/product history, providing independent objective feedback on design/UX/SEO to the hired dev/design firm, and acting as an advocate for the internal team in app/feature selection- Led business development from initial discovery to contract signature for a significant portion of revenue growth

Dallas, Texas, Us

𝘋𝘰𝘰𝘳.𝘤𝘰𝘮 𝘸𝘢𝘴 𝘢 𝘚𝘦𝘳𝘪𝘦𝘴 𝘈 𝘷𝘦𝘯𝘵𝘶𝘳𝘦 𝘣𝘢𝘤𝘬𝘦𝘥 𝘳𝘦𝘢𝘭 𝘦𝘴𝘵𝘢𝘵𝘦 𝘴𝘵𝘢𝘳𝘵𝘶𝘱 𝘧𝘰𝘤𝘶𝘴𝘦𝘥 𝘰𝘯 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘪𝘯𝘨 𝘷𝘢𝘭𝘶𝘦 𝘵𝘰 𝘤𝘰𝘯𝘴𝘶𝘮𝘦𝘳𝘴 𝘷𝘪𝘢 𝘭𝘰𝘸𝘦𝘳 𝘳𝘦𝘢𝘭 𝘦𝘴𝘵𝘢𝘵𝘦 𝘢𝘨𝘦𝘯𝘵 𝘤𝘰𝘮𝘮𝘪𝘴𝘴𝘪𝘰𝘯𝘴- Hired by a colleague from my BuzzShift experience to simultaneously scale marketing spend, while significantly decreasing the cost per acquisition. Drove CPAs down 80% while increasing the volume of qualified conversions by 10X+ within a year.- Managed performance marketing budgets in excess of $2M per year across Google Ads and Facebook Ads- Built B2C lead generation funnel from end-to-end which included building landing pages, implementing marketing automation, managing performance marketing, interfacing with and advising the sales team, and analyzing sales funnel KPIs

Dallas, Tx, Us

𝘗𝘦𝘢𝘤𝘰𝘤𝘬 𝘈𝘭𝘭𝘦𝘺 𝘪𝘴 𝘢 𝘧𝘢𝘮𝘪𝘭𝘺-𝘰𝘸𝘯𝘦𝘥 𝘮𝘶𝘭𝘵𝘪-𝘤𝘩𝘢𝘯𝘯𝘦𝘭 𝘭𝘶𝘹𝘶𝘳𝘺 𝘣𝘦𝘥 𝘢𝘯𝘥 𝘣𝘢𝘵𝘩 𝘭𝘪𝘯𝘦𝘯𝘴 𝘮𝘢𝘯𝘶𝘧𝘢𝘤𝘵𝘶𝘳𝘦𝘳- Responsible for the P&L which included all eCommerce and digital marketing activities. Under my leadership, net revenue grew by 157% while maintaining a stable contribution margin.- Led a full platform migration from Magento 1.8 to Shopify Plus within my first 75 days of employment. The project resulted in an immediate 45% increase in conversion rate, increased organic traffic by 79%, and increased organic revenue by 98%.- Vetted and hired a digital media agency which decreased cost per conversion by 30%, while scaling investment by 74% and ROAS by 12%- Awarded Employee of the Year, as nominated by my peers, within my first six months of employment

Dallas, Texas, Us

𝘉𝘶𝘻𝘻𝘚𝘩𝘪𝘧𝘵 𝘪𝘴 𝘢 𝘱𝘳𝘪𝘷𝘢𝘵𝘦𝘭𝘺 𝘰𝘸𝘯𝘦𝘥 𝘣𝘰𝘶𝘵𝘪𝘲𝘶𝘦 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺- Led a team of three digital strategists in the execution of all client digital strategies for the combined BuzzShift and Ivie organization. - Created and oversaw strategic processes including customer journey mapping, audience research and development, content, advocacy, and influencer strategies.

Dallas, Texas, Us

- Created comprehensive digital strategies for our clients, covering all aspects of their digital presence including paid, earned, owned, and shared touchpoints. Clients included a diverse set of industries including eCommerce, non-profits, B2B, restaurants, and professional services.- Analyzed and vetted multiple advertising technology partners from early demos through final negotiations. These partners included a DSP, a paid search optimization platform, and research tools for our strategy team.

San Francisco, California, Us

𝘚𝘰𝘫𝘦𝘳𝘯 𝘪𝘴 𝘢 𝘷𝘦𝘯𝘵𝘶𝘳𝘦-𝘣𝘢𝘤𝘬𝘦𝘥 𝘢𝘥 𝘵𝘦𝘤𝘩 𝘴𝘵𝘢𝘳𝘵𝘶𝘱 𝘧𝘰𝘤𝘶𝘴𝘦𝘥 𝘰𝘯 𝘱𝘳𝘰𝘨𝘳𝘢𝘮𝘮𝘢𝘵𝘪𝘤 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘧𝘰𝘳 𝘵𝘳𝘢𝘷𝘦𝘭 𝘣𝘳𝘢𝘯𝘥𝘴 - Grew assigned $5M book of business by 15% on top-line revenue and 297% on gross profit in one year.- Acted as product manager with our internal team of data scientists and engineers on machine learning models that reduced the amount of daily campaign optimization our account management and analyst team was required to perform.- Led the migration from Turn to Google's DoubleClick Bid Manager (DBM). This included initiating an RFP with several potential DSPs, establishing data hierarchy requirements, running test campaigns within DBM, training team members on the new platform, and resolving business use cases from a team of 50+ account managers and analysts.- Participated in client-facing campaign strategy meetings while reporting on the performance of campaigns that I managed on their behalf. Provided sales support to internal sales team and frequently interfaced on campaign expansion opportunities leading to increased top-line revenue.

Chicago, Illinois, Us