As a director and co-owner of Rooted Global Fruit Co., I have over 22 years of experience in the import and export industry, specializing in fresh produce retail supply and trading platforms worldwide. I am passionate about connecting farmers, suppliers, and consumers across different markets and cultures, and delivering high-quality products that meet diverse needs and preferences.With a strong background in marketing, procurement, product management, and sales, I have successfully established and maintained relationships with leading international outlets, optimized marketing communications and online strategies, and increased customer satisfaction and retention. I also have a diploma in winemaking from Elsenburg Agricultural College, which gives me an edge in understanding the nuances and trends of the fruit industry. My goal is to continue to grow and innovate in this dynamic and competitive field, and to create value and impact for all stakeholders.PIONEER ▪︎ EVOLVE ▪︎ EXCEL