With over fifteen years of experience working in ecommerce and digital marketing as a strategic digital marketing expert, I embrace working collaboratively to find highly effective solutions to complex problems. A confident communicator with a strong analytical mindset, I excel at using data insights to drive conversions, engagement, customer acquisition, and retention. With invaluable insights gained working on both the client and agency sides, I have extensive experience in managing global multi-brand ecommerce strategies to drive long-term profitable growth. With boundless enthusiasm for technology and building the right teams, I have a proven history of delivering success in leading enterprise-level global website redesign projects. Additionally, my experience includes managing digital agencies to drive traffic and optimise website usability to provide a seamless customer experience.