Designed UX and graphic elements of a sexual health resource web app, including home and about pages, and the map itself within 3+ iterationsConducted card sorting activities and usability tests with 50+ participants to inform further iterations of the web app and assess information architecture

Launched a donation page on the Black in Anatomy website utilizing UX principles (empathy maps, affinity diagrams, and conduct extensive market research) to inform designLeveraged knowledge of usability heuristics to design and launch an e-commerce page for merchandise sales, leading to ~$300 of donations in one monthDevised and implemented an official workflow protocol for requesting website updates, allowing for vital information to be updated efficiently and punctually

Created social media, e-newsletter, and PR deck design guidelines for Indeed Labs and their new brand, pH-In, allowing designers to work more efficiently and consistently Designed consistent visual assets across digital and print media, contributing to a growth in @indeedlabs Instagram followers from 75K to 100K (June to December 2021)Introduced UX principles (research, prototyping) to the redesign of their e-commerce website, resulting in improved text hierarchy, site navigation and web layout

Planned weekly content calendar, including writing copy, creating stories, and graphics for Korean skincare brands @rnw.global and @ktw__global, leading to organic growth of 8k across both accountsExperienced in influencer marketing including researching and identifying potential target accounts, building relationships and negotiating with creators and managing deliverables Shot photography campaigns for KTW skincare and RNW care, leading to increased engagement; during active campaign periods