Spearheaded high-impact initiatives and key partnerships to drive growth and innovation. Managed relationships with clients, reseller partners, and vendors, driving opportunities for collaboration and alignment with corporate objectives.

Defined the strategic vision and tactical roadmap for ASCEND’s Cardiovascular Structured Reporting existing product line and new product development, collaborating with engineering, data, and business teams to own and deliver new product roadmap, ensuring fast, agile, high-quality releases.

• Established and executed high-value projects across the telehealth organization for 13 years including consumer experience for MDLIVE products, increasing membership to +40MM, 25% growth, with 94% satisfaction rating.• Managed, trained, and mentored product team of 12 UX designers, product managers, and business analysts through the development and implementation of MDLIVE telehealth platform, achieving first place in customer satisfaction by J.D. Power in 2020 with 4.7 apple store… Show more • Established and executed high-value projects across the telehealth organization for 13 years including consumer experience for MDLIVE products, increasing membership to +40MM, 25% growth, with 94% satisfaction rating.• Managed, trained, and mentored product team of 12 UX designers, product managers, and business analysts through the development and implementation of MDLIVE telehealth platform, achieving first place in customer satisfaction by J.D. Power in 2020 with 4.7 apple store app rating. • Managed over 20 vendor relationships and strategic partnerships through effective contract negotiation, leading to replacing vendors and renegotiating contracts, successfully saving the organization over $850k in 2020.• Automated payment process for doctors, generating $500K annual cost savings while solving the biggest complaint from doctors, resulting in increasing provider satisfaction rate by 12% amounting to 97% after changes.• Led operational improvement projects that automated customer landing page requests that generated over $1MM cost savings within one year and eliminated development team needs due to 95% increased efficiency. Show less

• Spearheaded digital marketing initiatives encompassing 25% of total telehealth visits, helping the company achieve 102% of total visit budget • Created investment deck and presentation responsible for raising $50MM funding.• Executed website redesign project that improved Google Page Score Ranking by 79% and implemented ADA accessibility fixes making the product 98% ADA compliant.• Created the most successful e-mail recovery campaign across company history, effectively… Show more • Spearheaded digital marketing initiatives encompassing 25% of total telehealth visits, helping the company achieve 102% of total visit budget • Created investment deck and presentation responsible for raising $50MM funding.• Executed website redesign project that improved Google Page Score Ranking by 79% and implemented ADA accessibility fixes making the product 98% ADA compliant.• Created the most successful e-mail recovery campaign across company history, effectively recovering over 25k visits annually, amounting to $2.2MM estimated revenue, from members abandoning the application before scheduling a visit. Show less

• Supervised business strategy overhaul and sales materials for 22 sales staff, resulting in contracts with 40 health systems and over 300 hospitals, generating $38MM revenue in 2016 and $45MM in 2017.• Managed creative team of 7 including UI/UX designers, developers, and copywriter and designed experience for over 2MM Medicare Advantage plan, while overseeing design and consumer experience for 25MM members.

• Ideated and implemented telehealth platform for Walgreens by creating conceptual & final mockups, wireframes, and prototypes, increasing health care accessibility online, successfully achieving. +100K medical visits since inception.• Directed 12 tradeshow experiences by creating booth design, signage, giveaways, graphics, and sales materials, fulfilling welcome kits for nearly 1MM customers.

• Designed the iconic MDLIVE logo and corporate identity from conceptualization to design, while creating all sales materials including PowerPoints and literature.

• Innovated email marketing campaigns that increased business performance by 300% and exponentially grew the business by 1430% two years, ranking first in South Florida Business Journal's Fast-Tech two-year growth list in 2008.

• Launched and managed 4k email campaigns through effective collaboration leading a team of 5 to create high-performing email campaigns for hundreds of diverse products that netted over $5MM in sales.

• Managed a creative team of four, including graphic designers and developers, maintaining a website and inventory system with over 2000 SKUs for an online retailer of computer hardware and electronics.Additional experience available upon request.