Rúben Viola Email & Phone Number

Singapore

Singapore

. Currently in charge of opening and developing the new Changi Airport store, Zegna’s first travel retail store in Southeast Asia, while building a team of 8 direct reports. Main achievements in FY 2024 January-June in Paragon store:- Revenue sales: +5% vs 2023- Appointment sales: 64% (+17% vs same period in 2023 and +10% vs full FY 2023 results)- ATV: +14% year on year- AUR: +14% year on year- Employee voluntary attrition rate: 0%. Manage Aseania’s flagship store, leading a team of 10 FTE. Ad interim Store Manager of Marina Bay Sands store from October 2023 to April 2024, with additional 6 FT headcount.Main achievements FY 2023:- Revenue sales: +33% year on year- UPT: 3rd best store globally amongst a network of over 350 stores- ATV: +29% YOY- Number of store VICs: +66% YOY- Made to Measure revenue: +92% YOY; Tailoring revenue +17% YOY- Appointment sales: 58% (+16% vs target)- Stock loss: 0%- Employee voluntary attrition rate: 0%- Furthering employee development: internal promotion of 2 team members

Davies Street, Mayfair, London

Jermyn Street, Mayfair, London

- Lead, inspire and motivate a team of 5 FT sales/senior sales/specialists and 1 FT stock controller; hands on and “lead by example” approach;- Work closely with the team on a daily basis to ensure that the store is run to the highest standard and sales/kpis targets are met; being team unity and communication pivotal to this;- Come up with new ideas and strategies that can drive the business and the brand forward;- Control costs and increase store’s profitability, striving not to compromise standards and service;- Work with merchandising team to maximize buying opportunities, review stock allocation, ensure key categories replenishment and promote key pieces;- Work with visual merchandising team to maximize sales opportunities: follow and maintain brand VM guidelines; explore different approaches (as per store’s location), by reacting to market demand and sales figures;- Keep a close eye on reducing stock loss, by working together with the stock control and the sales team to maintain stockroom organisation, conduct mini inventories, monitor store transfers/consignments/loans, and set good housekeeping standards; manage a stock hold of over 8000 units;- Daily admin work: compile trade reports, work on store/personal projects, work closely with HR department, implement and follow new company strategies, manage clients’ feedback, etc;- Compile monthly rotas; plan holiday leaves, out of office trainings, team inductions, personal development plans, appraisals, payroll, etc;- Follow H&S and financial procedures, towards the achievement of good results in store audits;- Liaise with varied stakeholders and other company departments (aftersales team, workshop, quality control, store planning, maintenance, window displays, worldwide customer service teams, security, recruitment agencies, etc);- Close relationship with the global training department, to ensure the team receives training every week.

Jermyn Street, Mayfair, London

Jermyn Street, Mayfair, London

Selfridges, Oxford Street, Marylebone, London

Acting brand manager since January 2019Following the great results achieved in Purple Label (growth of 19% vs LY and 12% vs Plan before the transfer to the new space), I was chosen to co-manage Ralph Lauren’s first global World of Ralph Lauren boutique in a department store:- Purple Label + RRL + Polo Ralph Lauren;- Team of 9 FTEs + 9 PTEs + 2 FTE Operations;- Higher turnover

Selfridges, Oxford Street, Marylebone, London

- Assist the brand manager in leading and inspiring a team of 7, and managing a turnover of £1.6M;- Consistent presence on the shopfloor, providing on the spot training/feedback, and leading by example;- Daily communication with the team; delegation of daily tasks; build sales targets and kpi's awareness, so the team can exceed them;- Challenge and motivate the team, assisting them on their own personal and professional development;- Train and induct new staff according to Ralph Lauren and Selfridges values;- General department organization; maintain and improve best daily practices in back of house and stockroom;- Oversee and maintain visual standards; provide feedback to the Visual Merchandising team in order to maximize sales and opportunities;- Liaise with vendors and B&M team on a weekly basis;- Consistent stock mini inventories to keep stock loss to a minimum;- Compile Ralph Lauren and Selfridges trade reports;- Manage client complaints/requests, acting as an ambassador of the brand.Main achievements:- H1 2018/19: remarkable 18% sales increase vs LY and 13% vs Plan;- 16% sales increase in Tailoring department (17/18 vs 16/17);- H1 2018/19: +10% in sell through vs Selfridges formal room average;- 71% sell through in SS17 season; 74% sell through in FW17 season; 72% sell through in SS18 season;- 0% stock loss in seasons FW16 and SS17; 0.2% in FW17;- Leading by example in CRM/Data Capture: 87% yearly individual retention rate vs 50% in Menswear group (17/18);- Successfully helping to promote a sales team member to Selfridges brand specialist.

Harrods, Knightsbridge, London

Men's Ready to Wear and Leather Goods- Continuous knowledge of Bottega Veneta: history, legacy, outstanding quality materials, creative processes, CRM, etc;- Responsible for in store trainings; determine and solve team's training needs or requests, by passionately passing on useful tools and information, and constantly striving to maximize their effectiveness.- Responsible for one-to-one training and coaching a team of 7;- Responsible for Harrods Daily, Weekly and Monthly trade reports; and Bottega Veneta reports in Store Manager's absence;- Administrative functions, supervising transfers to and from other European stores, stationary, and general department organization;- Store supervisor functions in Store Manager's absence; act as a bridge between the team and the Store Manager;- Manage clients complaints/requests in Store Manager's absence;- Review team's weekly and monthly performance, together with Store Manager; compiling reports and providing constructive feedback;- Responsible for Stock Repairs, acting as a link between the client and the Creative Atelier in Italy;- Work closely with Personal Shoppers, and Harrods By Appointment, Penthouse and Private Suite departments;- Process deliveries and stockroom organization;- Support the Visual Merchandiser during VM display refreshments;- Repairs and Maintenance Software Training in Bottega Veneta Sloane Street Boutique;- Brand Ambassador training in Milan;- Harrods Senior Sales training;- Selling Techniques training with Philippe Nesjoua (Esprit de Luxe Ltd).

Harrods, Knightsbridge, London

Men's Ready to Wear and Leather Goods

Post-Graduation, Territorial Archaeology

Post-Graduation, History Of Italic People

Bachelor'S Degree, Archaeology