Rō García Email & Phone Number

Provo, Utah, United States

As Creative Director at Key Learning, I drive the creative vision for projects, aligning them with client objectives and our ethos. My role involves staying updated on industry trends, contributing to Proof of Concept (POC) outputs, and shaping the creative direction.Team leadership is at the core of my responsibilities. I inspire the Key Learning team with creative ingenuity, providing consistent feedback and championing professional development.Client engagement is paramount. I actively collaborate with clients to understand their vision, presenting concepts in a way that secures buy-in and gathers valuable feedback.I oversee the entire creative process from conception to completion, ensuring projects meet the desired quality and maintain consistency with the client's brand.Collaboration is emphasized. I seamlessly work with Project Directors, Project Managers, and stakeholders, prioritizing prompt responses and maintaining open-door communication.Quality assurance is ingrained. I establish high-quality standards, reviewing and approving final deliverables before client presentation.Team allocation is collaborative, ensuring access to necessary tools and assets for top-tier work.As a brand steward, I ensure all creative outputs align with both client and internal brand identities, continuously evolving the brand's aesthetic.Innovation is fostered within the team. I encourage a mindset of creativity and exploration, supporting experimentation with new tools and mediums.Feedback and continuous improvement are integral. I actively seek feedback to refine creative processes and outputs.Exceptional communication mastery is a hallmark. I articulate creative concepts brilliantly, bridging the gap between vision and execution.In collaboration with sales and project teams, I infuse creative insights during initial scoping and throughout projects, ensuring the fulfillment team translates the client's vision impeccably.

Cancún, Quintana Roo, Mexico

Collaboration and Coordination: Facilitated seamless collaboration with internal teams to address design needs within the dynamic environment of Key Learning company.Operational Support: Provided guidance and support to operational teams, ensuring optimal design choices for E-learning materials, including layout, graphics, and quality checks.Concept Development: Contributed innovative ideas and actively participated in discussions to conceptualize engaging visual elements for diverse E-learning materials.Design Creation: Led the creation of visually compelling designs for a variety of E-learning assets, such as course materials, presentations, interactive modules, and promotional materials.Initiative and Presentation: Took the initiative to present creative options and concepts, aligning designs with the educational objectives of each client’s project.Execution Excellence: Ensured the execution of design tasks to the highest standard, maintaining a balance between creativity and instructional effectiveness.Brand Consistency: Upheld responsibility for maintaining consistency in design elements and branding across all E-learning materials.Image Retouching: Applied image retouching techniques to enhance visual appeal and align graphics with the educational content.Quality Monitoring: Assisted in monitoring the quality of outsourced creative work, guaranteeing that all E-learning materials met the company's standards.Professional Development: Actively engaged in training sessions and professional development opportunities, aligning with the evolving needs of E-learning design.Project Support: Provided instrumental support to the team, especially the Team Leader, in various E-learning projects, contributing to the enhancement of the company's educational offerings.

Cancún Area, Mexico

Dynamic and innovative Creative Director with a proven track record in guiding projects across Branding, Graphic Design, Web (UI/UX) Design, Packaging, Social Media Marketing, Illustration, and Multimedia. Adept at translating concepts into compelling visuals, I specialize in creating immersive brand experiences that captivate and engage.Branding Strategy: Crafted impactful brand identities, ensuring a lasting and memorable presence.Graphic Design Excellence: Translated ideas into captivating visuals through expert Graphic Design.Digital Experience: Created immersive Web (UI/UX) designs, enhancing user engagement.Packaging Innovation: Blended aesthetics and functionality for unforgettable product experiences.Social Media Mastery: Navigated the digital landscape to drive impactful brand conversations.Illustration Expertise: Infused projects with artistic flair, bringing ideas to vibrant life.Multimedia Storytelling: Leveraged various mediums to weave compelling brand narratives.Professional Approach: Known for a holistic approach, my leadership extends beyond aesthetics to incorporate strategic vision into every project. A collaborative and innovative mindset has cultivated an environment where creative excellence thrives.Team Leadership: A team cultivator, I've assembled and nurtured a collaborative group that shares a passion for creativity. Together, we turn work into a delightful journey.Ready to infuse creativity into every project and passionate about crafting exceptional work over a cup of coffee, Let's create something extraordinary together!

Cancún Area, Mexico

Design Concept Generation and Execution: Generated innovative and impactful design concepts for a wide array of print marketing collaterals, such as advertisements, brochures, posters, leaflets, standees, exhibitions, displays, events, and corporate communications. Ensured the visual appeal and effectiveness of marketing materials.Collaboration and Coordination: Collaborated effectively with internal teams across 14 countries (Americas & Asia) to address business needs. Coordinated with cross-functional teams to understand project requirements and deliver designs aligned with marketing objectives.Operational Support and Concept Development: Advised and supported operation teams during the production phase, providing insights on material selection, printing, color, and quality checking. Contributed creative concepts for various print marketing collaterals through active participation in discussions.Initiative and Execution Excellence: Took the initiative to drive and present design options, ideas, and concepts to the team. Executed design tasks to a high standard, ensuring quality and consistency throughout the process.Brand Consistency and Image Retouching: Ensured consistency in image usage and brand identity for the Discova brand across all creative artwork. Conducted image retouching when necessary for enhanced visual appeal.Quality Monitoring and Project Support: Supported in monitoring the work quality of outsourced agencies involved in creative tasks for Discova. Provided valuable support to the Team Leader in various projects, actively contributing to the expansion of existing knowledge.Professional Development and Industry Awareness: Actively participated in training sessions and upskilling initiatives recommended by the Team Leader or deemed relevant for the design role. Stayed up-to-date with Discova services, industry trends, and design technologies.

Mexico / Costa Rica / The Dominican Republic

Corporate Design and Image Development: Spearheaded the development of corporate design, including corporate image development and policy manuals, ensuring a consistent and professional brand identity.Promotional Campaign Planning: Led the planning and development of both online and offline promotional campaigns on a national and international scale. This included the careful selection and editing of photographs for sales advertisements.Design Trend Research and Application: Conducted extensive research on new design trends in advertising arts. Applied this knowledge to create visually appealing materials such as banners, Ad-rolls (jpg + Flash Animation), flyers, posters, billboards, and signs.Marketing Collaboration: Collaborated closely with the marketing team (MKT) to develop new online and social media campaigns. Managed corporate and website images to ensure a cohesive and impactful online presence.

Cancún Area, Mexico

Art Direction and Design: Spearheaded art direction and design initiatives, focusing on the exploration and application of new trends in corporate, advertising, and web design.Conceptualization and Design Creation: Generated innovative concepts and designs for a diverse range of projects, including corporate design, signage, collateral design, advertising materials, structures, branding, and illustrations.Campaign Planning and Coordination: Led the planning and coordination of online campaigns and Below-The-Line (BTL) activations, ensuring customization tailored to meet the unique needs of clients.Strategic Marketing Support: Played a pivotal role in supporting marketing and sales strategy development for clients, contributing to the effective production management of printed materials.

Cancún Area, Mexico

Successfully managed the corporate design for multiple company departments, created luxury branding and marketing materials that adhered to established brand standards. Crating multiple materials included digital brochures, posters, magazine ads, shelf talkers, sell sheets, note cards, powerpoint presentations, as well as various web and social media materials.Collaborate close with the Marketing manager planning and development of promotional campaigns to sell online & offline , national and international , in order to do that, y managed the selection and retouching photographs for sale and advertising materials for transfers & tours and the optimization for web materials, for the development of new Online and Social Media campaigns and image management & corporate websites.Maintained research and application of new design trends in advertising Arts ( Banners - AdRolls (jpg + Flash animation ) Flyers, Posters, Billboards , Signage.I also learned more and improve my skills about, team effort to launch world class brands, Basics of SEO, SEM, Digital Marketing, E-Commerce & Basics html & CSS coding.

Cancún Area, Mexico

Art Direction and Design: Provided leadership in art direction and design, specializing in the research and application of new design trends for sales advertisements both online and offline, on a national and international scale.Corporate Design and Branding: Designed policy manuals and custom applications, showcasing expertise in creating branded photo booths and skins for a consistent brand identity.Field Operations and Sales Support: Managed and executed on-ground activations, including photograph activations (BTL), while also supporting sales agents and operations assistants in their roles.Campaign Planning and Management: Led the planning and management of online campaigns and Below-The-Line (BTL) activations. Contributed to the development of user experience (UX) and user interface (UI) for mobile applications.Customer Brand Campaigns: Spearheaded the planning and development of online campaigns for the company's customer brands, ensuring effective social media management.

Cancún Area, Mexico

> Successfully manage the Design of advertising Magazines "Integra Magazine & LOL Magazine".> Coordinate the development of sales campaigns, advertising design and production management of printed materials to company accounts, from concept through completion.> Trade Customer acquisition & Coordinate custom image for brands presentations and companies activations.> Developed and maintained print/web collateral, graphical standards, marketing.> Worked in conjunction with the Director of Communications, as well as the Director of Production and led the creative team in creating integrated marketing for Company.> Directed creative concepts for website and print initiatives.

Cancún Area, Mexico

Responsibilities> Managing and designing multiple design projects including/not limited to: (POP, packaging, technical line-art, photo-retouching, Physical Mock-ups, Web banners, Web design)> Comping multiple concepts quickly and efficiently> Preparing files accurately for print or digital vendors> Working from project briefs and delivering to them accurately and as specified> Meeting with Brand managers to follow up project status.> Supervising production of Brands design projects.

Licentiate Degree, Graphic Design

Diploma In Digital And Interactive Marketing For Companies, Marketing Of Business And Personal / Financial Services

Activities and Societies: I studied a Diploma in Digital Marketing focused on Business> Integration of digital media in business strategy..