Stefan Smith is a Head of Digital Engagement at ACLU.
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Head Of Digital EngagementAclu May 2023 - PresentNew York, Us -
Deputy Chief Digital Engagement OfficerAclu May 2021 - May 2023New York, Us -
Senior AdvisorReform Alliance Oct 2020 - Feb 2021New York, Ny, Us -
Director Of Digital CampaignsReform Alliance Jun 2020 - Oct 2020New York, Ny, Us -
Online Engagement DirectorPete For America Jan 2020 - Mar 2020South Bend, Indiana, Us -
Deputy Director Of PlatformsPete For America Apr 2019 - Jan 2020South Bend, Indiana, Us• Pitched, planned, and executed social media content across platforms• Created the strategy and launched our @PeteForAmerica account• Created the strategy and launched our Snapchat account• Created the strategy and helped fill our Spotify account• Wrote copy for and managed parts of the SMS program • Script writing for DTCs with principals and other high-level surrogates• Planned and executed the launch of the @PeteButtigieg Pride Store• Created initial approvals process for outbound social content• Copywriting, segmenting, and sending emails when necessary• Point person for vertical content during debates and town halls • Created surrogate and endorsement content plans• Managed content outflows for policy launches • Managed live content collection from principal events• Strategized and managed the day-to-day of our Instagram account• Copywriting for ancillary principals and high-level surrogates • Worked with creative team to establish visual brand identity• Liaison with Video Team to shepherd products from pre- to post-production• Helped manage a team of content creators -
Digital DirectorDemocratic Party Of New Mexico Mar 2018 - Apr 2019• Created the party's first digital strategy• Created & managed digital training program• Created & implemented statewide SMS program• Oversaw & managed DPNM’s website redesign• Created digital content for statewide candidates• Managed online rapid response for debates• Created digital stations in over a dozen field offices • Increased total email subscribers by 102.89%• Increased email open rates by nearly 4% • Grew total online donations by 488.8% YOY• Increased monies raised online by 518.28% YOY• Successfully grew Facebook reach by 891% • Successfully grew Twitter impressions by 570%• Increased total engaged Facebook users by 1,679%• Organically grew DPNM’s Facebook by 16.02%• Organically grew DPNM’s Twitter by 20.17%
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Chief Digital StrategistMartin Heinrich For Senate Dec 2017 - Jun 2018• Created & implemented primary digital strategy• Increased email open rates & average gifts• Managed joint actions & email list swaps • Collaborated on paid digital ads & media buys• Oversaw website redesign and content creation• Digital liaison between the campaign & state party• Created strategy for boosting outside candidates• Helped manage and train digital associate• Created and implemented SMS organizing program• Created social shareables and online graphics• Organically grew candidate’s Facebook by 10.34%• Organically grew candidate’s Twitter by 16.37%• Increased online engagement by 16x in six months
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Digital DirectorCommittee To Elect Martin J. Walsh Feb 2017 - Nov 2017● Created social media strategy & content● Oversaw and managed a team of digital fellows● Created and implemented SMS organizing program● Managed and overhauled email program & strategy● Oversaw website redesign and content creation● Created and maintained digital organizing program● Created graphics and distributed online shareables● Collaborated with outside consultants, stakeholders● Identified and interviewed third party validators● Analyzed data and produced analysis for leadership
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Deputy Digital DirectorHillary For America Jul 2016 - Nov 2016● Created, maintained social media campaigns in Michigan● Oversaw live-streaming strategy & implementation ● Integrated data & analytics into strategy● Collected, packaged mixed media content for grasstop supporters● Liaison to African American, Labor Coalitions, & Faith Based Communities● Staffed elected officials and celebrity surrogates● Email writing for elected officials & state party● Digital point of contact for voter protection, legal● Helped manage statewide digital volunteer program -
Digital Communications DirectorClyde Williams For Congress 2016 Jan 2016 - Jul 2016● Created digital strategy for the campaign ● Managed social media campaigns and ad buys● Integrated analytics, polling into strategy● Oversaw content creation, website development● Created graphics and online shareables -
Social Media ManagerComedy Central'S Drunk History Feb 2016 - Jun 2016● Created the show's first social media strategy● Worked with on set talent to create new content for Facebook & Snapchat● Liaison with Comedy Central HQ in New York
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Principal ResearcherComedy Central'S Drunk History Nov 2015 - Jan 2016● Researched and pitched stories for the 2016 season ● Oversaw six other researchers and curated ideas● Shepherded stories from pitch to casting● Fact checked sources using archival resources● Presented research to executives, producers, and creators
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Research FellowThe Huntington Aug 2014 - May 2015San Marino, Ca, Us● Researched early-American capitalism and material culture● Worked with rare books and manuscripts● Presented research at the annual conference
Stefan Smith Education Details
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Brown UniversityHistory -
University Of Southern CaliforniaAmerican History (United States)
Frequently Asked Questions about Stefan Smith
What company does Stefan Smith work for?
Stefan Smith works for Aclu
What is Stefan Smith's role at the current company?
Stefan Smith's current role is Head of Digital Engagement.
What schools did Stefan Smith attend?
Stefan Smith attended Brown University, University Of Southern California.
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