Putting Ally Marketing Research at the forefront of corporate researchers, proactively sharing data & insights for strategic Marketing decisions. We accomplish this with data at our fingertips, integrating with other Marketing data, and staying curious.Mission Statement: Drive brand & business growth through holistic marketing insights based on connecting data from research and other marketing data teams to make strategic, data-led decisions to create world-class marketing.Core Priorities: Brand Health, Campaign/Partnership Development, Campaign/Partnership Performance, Consumer Trends/Audience Insights

• Work closely with executives, marketing, product, design, brand, and social teams to develop and execute qualitative and quantitative research that delivers actionable results across all lines of business for Ally.• Collaborate with both internal and external partners to manage projects from brainstorming to final report while staying on budget and meeting targeted deadlines.• Successfully manage million dollar budget, including receiving vendor credits and reducing vendor expenses by nearly $300,000 year-over-year.• Present summary of monthly research learnings to executive leadership.• Launch a trends initiative to share current global trends within the organization, including providing relevant research to validate, marketing examples, and linkage back to the impact of the trends on the Ally business overall.• Provide big picture results to help inform the organization, gathering information from proprietary and secondary research and merging with customer based analytics.

• Work closely with executives, marketing, product, design, brand, and social teams to develop and execute qualitative and quantitative research that delivers actionable results across both the Bank and Auto divisions of Ally.• Collaborate with both internal and external partners to manage projects from brainstorming to final report while staying on budget and meeting targeted deadlines.• Successfully manage million dollar budget, including receiving vendor credits and reducing vendor expenses by nearly $300,000 year-over-year.• Present summary of monthly research learnings to Bank President and executive team.• Launch a trends initiative to share current global trends within the organization, including providing relevant research to validate, marketing examples, and linkage back to the impact of the trends on the Ally business overall.• Provide big picture results to help inform the organization, gathering information from proprietary and secondary research and merging with customer based analytics.

• Lead 2009 Vision Critical Panel of the Year and Forrester Groundswell Award winning proprietary research panel of over 13,000 avid NASCAR fans using Vision Critical SPARQ platform.• Design, execute, analyze, and report results to executives on research studies covering media, advertising, CPG, sponsorship, kids and teens, social media, and many other topics in a fast-paced, highly accurate, and engaging manner.• Create innovative ways to keep panel members engaged, including using social media to interact directly, while remaining within budget.• Head media research team, using extensive knowledge of Nielsen television ratings to deliver weekly television results and train two employees on system.

• Provide guidance to brand teams in selecting the best opportunities for continued growth through NASCAR sponsorship. This includes redirecting focus from single brand sponsorship with one team to portfolio sponsorship across teams, allowing all brands the chance for equal exposure and growth.• Research, analyze and present current equity and advertising for billion dollar brands using Kevin Keller’s Consumer Based Brand Equity model.• Manage million dollar projects all coming in on time, under budget and meeting specified goals.• Manage and mentoring six Junior Research Associates, including developing and executing training on both brand management and marketing research. All are now successfully working on projects directly with senior management, at various stages of their development.

• Successfully learned the inner-workings of the Marketing Research Industry while producing quality, error free data for internal client processing.• Joined International Tabulation Team after first six months in department and promoted to Senior Tabulation Analyst after two years.• Co-developed, with upper management, a training program for new hires into the marketing research industry, creating consistency in training, no matter who is providing the training.