S B. Email & Phone Number

New Delhi, Delhi, India

Handling Dainik Jagran inext's ATL and BTL initiatives for 12 editions. I look after all aspects of Brand Management & Integrated Marketing Communication for both Internal and External stakeholders. Handling all the ATL and BTL Campaigns from ideation to execution.Managing agency, vendors, internal designers and copywriters, responsible for both reader, trade marketing as well as reader engagementSupporting National and Local sales teams for any customized brand solutions; either in-Print, radio or in the form of Activations and Digital solutions or a complete 360 degrees media planDrive strategic partnerships with other non-Print media brands for cross promotions.

Gurugram, Haryana, India

Worked as a Creative Consultant with DDB Mudra group on Pernod Ricard portfolio during T20 World Cup 2021. Created #InItToWinIt campaign and creative strategy for Royal Stag during the T20 world cup. Created a launch campaign for 100 Pipers 8 Years, created an entire social media content strategy and creative for Ballentine's. Created campaign for Royal Stag Barrel Select Large Short Films

New Delhi Area, India

Handling and supervising the Creative Solution team for HT Media's radio division Fever 104 FM and Radio Nasha Delhi stations. Creating brand campaigns, brand integrations, innovative FCT led campaigns, Creative Radio Spots under a strict deadlines. Conceptualizing National Level brand integrated campaigns, preemptive pitches festive + special days led programming properties with sales teams and programming team for corporate and retail clients to achieve their business objectives while engaging with listeners.Responsible for integrating plethora of brands in Fever FM and Radio Nasha's biggest annual programming property - IPL as official radio partner of Delhi Capitals, Mumbai Indians, Kolkata Knight Riders, Chennai Super Kings and Royal challengers Bangalore.Maintaining relationship with Agencies and clients while collaborating with HT's Brand solution team to pitch Print + Radio Creative solutions.Creating award winning Radio Innovations for NYF, Abby and Goa Fest

New Delhi Area, India

New Delhi Area, India

Gurgaon

• Writing creative copies, producing engaging campaigns and developing persuasive audio-visual communication concepts and ad copies for promotion of brands like Peppertap, Konica Minolta, Digiworld, Planet M, BenQ, UC Browser, Evok, Envy1000, Shakti Bhog, TCI, Sansui• Scripting various TVCs and digital videos along with radio ads and jingles • Writing a variety of media materials include direct mailers, and copy for print and broadcast ads, brochures, web content, scripts and features• social media engagement for clients by planning and executing interesting contests and posting up-to-date content on different social media platforms• Formulating strategic marketing plan with creative ideas to formulate strong ATL and BTL activation packages• Developing persuasive content for online advertisements, brochures and corporate film

Gurgaon, India

• Successfully launched MuslimLife IVR service in Bangladesh for Airtlel mobile users, people can listen to all the Islamic teachings and learning via mobile • Successfully launched a religious app on Android “Godnearme”• Taking care of all the content, ideating, packaging, ensuring end-to-end content delivery and taking care of user engagement across platforms. (Youtube Channel, Daily Motion, FB, Twitter and Reddit Page)• Daily telecom circle level interaction by sharing promotional content and customer engagement verbiages• Trends-mapping, Audience analysis, Developing new strategies and Ideas for content; new media products and social media platforms• Preparing detailed process note on customer engagement and revenue enhancement activities, user trends and user base growth • Ensure appropriate segmentation and promotion of the products• Develop product notes and documentation• Integrating content feeds into social messaging apps• Content Management, Acquisition & Alliances

Noida Area, India

• Part of organization's digital wing, handling and making VAS/WAP and Apps products and services in all the three formats Text, Audio and Video for major Telcos and aggregators. • Ensures end to end content production • Devised content strategy to maximize user engagement and interest• Responsible for Planning, Execution & Revenue Generating.• Handled the team of Producers to launch iDevotional - a 24x7 paid channel on Airtel DTH platform.• Grew unique users and page impressions on organization’s FB, Twitter and YouTube account• Responsible for managing and traffic growth of organization's YouTube account

Noida Area, India

• Successfully started the NBS news channel on Yahoo India's platform• Wrote the full screenplay of a 12 minute documentary for Minister of External affairs on History of Indian Media • Headed the production department, responsible for the delivery of news and entertainment content on daily basis on Yahoo India, Daily Motion and Zenga TV• Wrote scripts for international/national news agencies and broadcast clients for fillers, documentaries and special •• Covered ICC World Cup, produced audio-visual content for HT Media• Covered New Delhi’s Commonwealth Games, Produced audio-visual content for One97, HT and Spice Mobile• Wrote news and event based informative audio and video scripts for HT, Zenga TV and One97• Assisted documentary directors in programming and pilot shoots

Pg In Electronic Media, Communication And Media Studies

Master'S Degree, Mass Communication/Media Studies

Bachelor'S Degree, Mass Communication/Media Studies

Senior Secondary, Physics, Chemistry, Mathematics, Biology, English