My experience throughout my career has been pivotal in steering the digital transformation of the AECO industry and Real Estate sector. With a nuanced understanding of digital design and collaboration, I've been instrumental in standardizing and productizing innovative solutions, such as P-DfMA and platform development. Our team's focus on integrating Product Lifecycle Management (PLM) with Building Information Modelling (BIM) and Virtual Design and Construction (VDC) has positioned us at the forefront of the industry's evolution.The opportunity to lead the Podium for Development in Europe refined my expertise in creating technology that drives efficiency across the property lifecycle. This tenure has enabled me as Global Digital Advisor AEC to contribute to key clients like 3.im and Populous, developing global business strategies and industrialization tactics. My commitment to fostering sustainable practices is evident in our advancements in decarbonization and Net Zero Energy Buildings, ensuring that our digital strategies align with ecological responsibility.