Caroline Moore Email & Phone Number

Cologne, North Rhine-Westphalia, Germany

St Charles, Missouri, United States

Internal marketing agency role, with emphasis on executing the University’s mission of inspiring lifelong learning. Clients included non-degree programs, youth camps, and professional conferences targeting customers in both the regional and international markets. Additional focus on social media and digital marketing, specifically on email strategy, creation, and performance evaluation.• $140K/year saved through acting as a liaison between clients and creative team.• Created 11.2% annual revenue growth over 3 years among largest clients through conceptualization and execution of marketing strategy.• $55K/year saved through efficient management and mentorship of a team of 12 student employees.• Reduced cost per click by 55% for digital advertising by leading a cross-functional team to refine messaging.• $530K projected savings through conceptualization and execution of ROI analysis for 50 clients to support data-driven decision-making.• Evaluated preexisting marketing contracts for ROI; Saved up to $15K per contract.• Improved digital marketing strategy for programs with a customer base of 75K. • Conceptualized conversion of in-person programs to digital platforms for a customer base of 50K.

St. Charles County, Missouri, United States

Consulted on strategic marketing and HR projects for multiple companies. Managed hiring process for key employees for regional newspaper.

Provo, Utah

Internal marketing agency role, with emphasis on executing the University’s mission of inspiring lifelong learning. Clients included non-degree programs, youth camps, and professional conferences targeting customers in both the regional and international markets. • $140K/year saved through acting as a liaison between clients and creative team.• Created 11.2% annual revenue growth over 3 years among largest clients through conceptualization and execution of marketing strategy.• $55K/year saved through efficient management and mentorship of a team of 12 student employees.• Reduced cost per click by 55% for digital advertising by leading a cross-functional team to refine messaging.• $530K projected savings through conceptualization and execution of ROI analysis for 50 clients to support data-driven decision-making.• Evaluated preexisting marketing contracts for ROI; Saved up to $15K per contract.• Improved digital marketing strategy for programs with a customer base of 75K. • Conceptualized conversion of in-person programs to digital platforms for a customer base of 50K.

Fridley, Mn

Partnered with company owners to communicate specialized, niche tech services to prospective customers. • Conducted internal interviews with key developers and managers on projects; wrote accompanying case studies.• Analyzed company website and made recommendations for user experience improvements.• Created marketing content for client websites; optimized client websites for search engines.• Interviewed internal programmers and synthesized successful projects into stories that communicated specialized, niche tech services to prospective customers. • Synthesized core competencies into concise descriptions for use in digital B2B marketing campaigns.• Represented company and engaged with prospective customers at trade show booths.

Grand Forks, North Dakota Area

Organized body of research for the creation of the Styrene Information & Research Center’s intranet database. Proof read and edited the Styrene Information & Research Center's State Government Affairs Notebook.Proof read and edited textbook contents. Created body of review questions, ensuring in-depth coverage of concepts from each chapter. Title: Making It Work: Improving the Relationship Between Public Relations Spokespeople and Journalists.

Managed marketing, sales, human resources, accounting, etc. with a focus on customer satisfaction. Provided wedding and portrait photography to clients throughout Utah

Master Of Business Administration (Mba), Marketing

Thin Film Solar Roof Tile MBA Field Study Team Member, 2008 The Dow Chemical Company, Midland, Michigan -Researched market viability.

Bachelor'S Degree, Germanic Languages, Literatures, And Linguistics

Majored in German Minor in Business Management Recipient, University Academic Scholarship Recipient, ORCA (Office of Research and Creative.