Sarah Chacon Email & Phone Number

United States

United States

London, London, Gb

Church & Dwight - Skin & Speciality Hair Care, Cat Litter, and Oral Care brands

London, London, Gb

Oversee a small team in charge of campaign management and execution across programmatic and e-retail efforts for Perfetti Van Melle’s portfolio of brands (Airheads, Mentos, Fruit-Tella, Chupa Chups) while prioritizing performance to ensure key KPI and Viewability goals are achieved.· Develop and manage a yearly budget of over $5MM across various programmatic and e-retail campaigns and prioritizing key feedback from stakeholders in order to achieve monthly performance goals.· Work with programmatic associates to ensure campaigns are delivering in full and achieving monthly performance goals; provide optimization suggestions to help boost performance, if needed. · Work with partner barter agencies to ensure barter media campaigns are delivering in full and achieving monthly performance goals.· Collaborate and strategize with the PVM account’s eCommerce team and vendors to ensure e-retail campaigns are being launched on time and managed to client expectations.· Discuss monthly campaign performance with client, providing metrics and key insights to help client understand how campaigns fared.· Help assemble and present yearly tactical presentations and address client feedback.· Work with investment teams to ensure billing is reconciled every month and ensure that internal- and client-facing flowcharts are updated to reflect actualized billing and impression numbers.· Mentor and manage team associates to ensure tasks are being completed and professional goals are being met.· Establish formal processes for programmatic campaign execution and management.· Refine existing processes for billing reconciliation including a quarterly “checks and balances” working session to ensure we are on track with overall budget spending.· Field client and internal team inquiries as needed.

London, Gb

In stewardship of media buys across email and display channels to support the full suite of Arizona State University (ASU) online programs, while prioritizing research, recommending media vendors, and performing campaign analysis to ensure email, native, and display placements operate at peak performance.· Develop and manage a quarterly budget of over $500K across various media campaigns and prioritizing key feedback from stakeholders in order to exceed monthly performance goals.· Design optimum buys in terms of cost efficiency, goals delivery, and vendor agreements.· Provide bi-weekly and monthly performance reporting on all email and display campaigns for ASU.· Collaborate and strategize with marketing management and creative teams to update existing creative assets and implement brand-new assets for the email and display channels.· Collaborate and strategize with marketing management and creative teams to design and implement testing initiatives across the email and display channels.· Field advertising inquiries for customers and provide support to channel owners, as needed.

Tampa, Florida, Us

Recruit and enroll students in UMA’s suite of online programs. Explain program overview, cost, financial aid basics, and the online classroom environment.-Complete 300 dials a day in order to achieve the company goal of 25 enrollments a month. -Explain program overview, cost, financial aid basics, and the online classroom environment.-Troubleshoot technical issues students have while enrolling and/or completing class start tasks. -Personal conversion rate of 12% MTD.

Tampa, Fl, Us

Prioritize research, recommend media vendors, and perform campaign analysis to ensure placements operate at peak performance for the full suite of Villanova University Online programs. • Develop and manage $700K monthly budget across digital media campaigns, prioritizing key investments to meet in-market revenue forecast.• Strategize and collaborate closely with members of design and sales teams to improve email, newsletter, and banner campaign aesthetics, increasing click-through rates by 45% across all media.• Design optimum buys in terms of cost efficiency, goals delivery, and vendor agreements.• Organize and implement research data findings for targeted campaigns, increasing user engagement by an average of 35%• Volunteer to assume workload for similar programs outside Media Marketing department.

Tampa, Fl, Us

Direct support for Senior Media Buyer, Marketing Manager, and Directors in stewardship of media buys across multiple digital outlets, targeted campaigns, and various client accounts.• Launch the Villanova University Online Business and Law of Sports program. • Negotiate and leverage relationships with ESPN personality Andrew Brandt and sports/entertainment lawyer Darren Heitner to promote campaigns across various digital media outlets. • Execute all media plans in the assigned group of markets within an established annual budget of $360K.• Cooperate with clients and media team members to resolve media billing issues.

Us

Support the Media Agency program and perform analytical, supporting tasks, and productivity recommendations in a dynamic and mission-oriented environment. - Prepare daily recommendations for supervisors and customers’ media campaign to consider and approve. - Foster and maintain positive public perception with community and business leaders. - Develop and implement strategies, compile weekly and quarterly reports, and maintain records.- Effectively liaise and successfully facilitate over $850k media campaigns for independent and multi-billion dollar organizations across multiple product mediums.- Directly process and traffic requested media to over 25 customers ensuring clients received the best rate and maximum exposure.

Tampa, Fl, Us

Assist the Senior Management by providing timely and accurate analysis, research, and collection for multiple media campaigns for both one-time and on-going events. - Analyze and monitor client campaigns with industry benchmarks outlined in databases in order to ensure that representatives could over-deliver on requested content. - Improve customer invoice output by identifying and rectifying bottlenecks in the delivery process, significantly improving the monthly average to over 500 processed invoices.- Develop continuity training plans for future assistants emphasizing complexity and critical thinking to accurately represent the variability of conducting media research in a dynamic environment.

Tampa, Fl, Us

Serve as Data Management Coordinator with oversight over a 20-person operations department. - Develop and manage multiple technical databases vital in recording and analyzing fiscal operations.- Monitor day-to-day activities of staff, provided coaching, and prepared payrolls. - Maintain focus and ensure compliance with organizational standards and project needs.- Plan Annual Scholarship Luncheon and established partnerships with over 500 clients, alumni, donors, and department heads within the University.- Annually process over 1300 donation distributions from a variety of University departments based on operational need while ensuring all organizational goals were met.- Spearhead Annual Report for donors and alumni by encouraging and incentivizing future supporters, resulting in annual increase in overall donorship from new and returning members.

Master Of Business Administration (Mba), Marketing

Advanced Professional Certificate, Internet Marketing

B.A., Mass Communications-Public Relations

A.A.