Sahil Choudhary Email & Phone Number

Chelmsford, Gb

Jeddah, Makkah, Saudi Arabia

• Developed and implemented business development strategies to drive growth across eight Petromin business verticals, successfully managing various projects simultaneously.• Headed development of the first EV network in the KSA, emphasizing futureproofing and sustainability in line with industry trends.• Introduced and implemented AI solutions across different business verticals to enhance efficiency and drive innovation.• Identified and pursued new business opportunities through strategic partnerships and alliances and conducted a full feasibility study.

Jiddah, Makkah, Saudi Arabia

Petromin Express is a world-class quick service provider delivering a wide range of vehicle care solutions under one roof with over 650 service stations throughout the Kingdom of Saudi Arabia. (www.petromin.com)Role and Responsibilities• Managing and responsible for the growth of the existing portfolio of services along with adding new line of services to the business.• Heading a team of product managers and a business development team.• Working on price positioning and brand positioning strategies of the diverse services to cater for all customer needs.• Understanding customers’ needs and introducing new services and expanding the offering across the network to fulfil customer needs and gaps. • Responsible for the launch and execution of new services across 650 service stations from start to finish with service selection, price positioning, training of technicians, branding and marketing.• Work closely with Marketing in promoting and positioning of these services and responsible for promotions and communications of existing and new business lines.• Working towards increasing the sales revenue with the existing customer base and acquiring new ones along with the Marketing team.• Working towards new business initiatives like corporate alliances, corporate partnerships, and new revenue streams. • Formulating annual budgets for product and service portfolios and managing the implementation of the budget to achieve yearly forecasts.• Responsible for supplier management and development of new suppliers along with negotiating supplier’s rebate and sales support.• Review P&L performance for the service portfolio monthly and take corrective actions. • Presenting monthly Business Reports to Group CEO about the portfolio and department's performance against the set budgets and goals.• Work on the Group Sustainability initiatives and goals in line with the Kingdom 2030 vision.

United Kingdom

Electrical Direct is a part of Manutan Group operating 26 subsidiaries across 17 European countries. Electrical Direct offers a multichannel service through its trade counter, website and contact centre to provide quality electrical products across the UK.Role and Responsibilities• Managing both in-store and Online business and reporting to the Managing Director of the UK.• Working towards increasing the B2B sales revenue. Retention of the existing business and formulate strategies for new business development.• Formulating annual budgets along with different departments’ management teams and ensuring all departments were spending in line with their forecast budget for that year.• Direct report from Sales Manager, E-commerce, Marketing, Contact Centre, Category Management, Supply Chain, Distribution Centre and finance management team.• Reviewing customer journeys and formulation of marketing strategies based on customer behaviour both online and offline.• Launching of new products in line with the competition and ever-changing market demand and agreeing on yearly new product roadmap with the Category management team.• Providing great customer service through our Contact Centre. Measuring various KPIs like call response time, quality of the call, call resolution touches, webchat satisfaction, Trust pilot reviews, Net Promoter customer satisfaction survey, agent workload etc. to provide a great experience to our customers.• Formulating quarterly and annual strategies with the Sales Manager and external sales team to increase sales. Introducing quarterly and yearly bonus structures for the teams.• To ensure we have the right stock at the right time to service our customers and measure OTIF as a primary KPI for supply chain performance.• Ensuring Aged debt and bad debts are managed and controlled as per the agreed KPIs.• Review P&L every month and formulate strategies to overcome any shortfall in performance against the budget and improve EBITDA.

London, United Kingdom

• Working towards improving the profitability of the business – Increase in sales turnover and GP.• Ensuring daily, monthly, and quarterly targets are achieved. Planning and implementation of quarterly and annual business plans.• Managing Logistics and distribution to customer locations. • Monitor and manage business KPIs.• Managing e-commerce sales through the store and providing a great customer experience.• Ensuring the timely delivery of online orders as per the agreed SLAs. • Resolved customers’ complaints and issues on e-commerce sales and orders in the best possible manner.• Responsible for customer base and relationship - retention of existing customers and generating new business.• Formulation and implementation of processes, procedures, systems, and internal controls to strengthen operations, increase productivity and enhance customer satisfaction.• Managing stock reconciliation process monthly to improve stock accuracy and prevent stock loss.• Coaching and development of staff, managing HR processes, and leading disciplinary meetings.• Ensuring health and safety and company policy and procedures always adhere to.• Managing service level agreements and ensuring these levels are met at all times to improve customer satisfaction.

• Monitoring sales and ensuring daily, monthly and quarterly targets were achieved.• Ensured all key performance indicators (KPI) were monitored on a daily basis and deliver on both budgeted target and stretched target.• Successfully managed the online business which was introduced in 2012 as Click and Collect. Played an important role in the development and improvement process in the initial stages through customers’ feedback and repeat customers purchase. In charge of handling customers’ issues and complaints to prevent negative feedback on the review website.• Controlled the branch’s budget and ensured it stayed within the budget allocations and estimates set by the head office.• Staff recruitment and monitoring team performance, motivation, providing regular feedback and training, conducting formal assessments and taking appropriate corrective action and disciplinary actions, if needed.• Developed, implemented and maintained a quarterly and annual business plan.• Generated new accounts and worked with the Regional Sales Manager to develop innovative marketing strategies and ensuring a greater market share.• Succession planning for branch and other key roles.• Focused on delivering excellent customer service, retention and managing clients’ perceptions to generate longevity in customer relationships.

• Monitored sales and stock level across the supply chains and customer locations.• Developed marketing strategy to assist the business in penetrating the FMCG industry and successfully established a strong distribution network for the company.• Negotiated with transport companies to control and improve logistics costs and reduce transit time.• In charge of more than 200 SKU’s deliveries to different distributors’ locations on a daily basis.• Presented weekly management reports to highlight key market changes, prospects, revenue expansion, pipelines, development needs, threats, account activity and client retention.• Monitored all HGVs’ activities, drivers’ time sheets, mileages and ensuring deliveries are made in a timely manner.