S. Couch

S. Couch Email and Phone Number

VP of Sales (South) Lipari Foods @ Lipari Foods
warren, michigan, united states
S. Couch's Location
Santa Rosa Beach, Florida, United States, United States
About S. Couch

Experienced Sales Manager with a demonstrated history of working in the consumer goods industry. Skilled in Management, Sales, Key Account Development, Sales Operations, and Sales Management. Strong sales professional with a Associate's degree focused in Business Administration and Management.Solid successful career in the Consumer Package Goods industry with a background in salesforce and account management. Demonstrate a strong combination of leadership, interpersonal, negotiation, and analytical skills with a proven ability to establish solid key customer relationships. Proficient in data analysis/interpretation and problem solving. History of exceeding company objectives with a reputation for achieving win/win results. Qualifications include:• Account Penetration • Post Promotion Analysis • Category Management • Leadership • Budget Management • Field Communication• Contract Negotiation • Training/Development • Promotional Planning • Inventory Management • Account Forecasting• Solid skill base in Microsoft Excel, Power Point, Word, Numbers, and Keynote. • Buyer Headquarter calls; Piggly Wiggly, Earth Fare, Chicken Salad Chick, Turnip Truck, Royal Blue Grocery • Regional Sales Manager calls; Walmart, Target, Publix, Food Lion, Harris Teeter, South East Grocers, INFRA Stores, NCG Stores and Military Commissaries.

S. Couch's Current Company Details
Lipari Foods

Lipari Foods

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VP of Sales (South) Lipari Foods
warren, michigan, united states
Website:
liparifoods.com
Employees:
564
S. Couch Work Experience Details
  • Lipari Foods
    Vp Of Sales (South)
    Lipari Foods Aug 2023 - Present
    United States
    Reporting to Sr Vice President of Sales, average annual sales over $140MM. Lead and manage 6 Regional Sales Managers, 6 Category Sales Managers and 45 Sales Representatives over 10 states. Sales support within assigned territory for over 2,400 customers. Lead Team Members to accomplish objectives. Analyze sales reporting and create strategies to drive sales through a solid business plan. Forecast profit, sales growth, expenses, and other related goals. Prepare sales budget for assigned account/territory. Visit accounts as necessary to enhance relationship, business, and to resolve challenges. Work closely with the Transportation and Operations Team. Represent the Company at trade functions and other events. Responsible for recruiting, hiring, training, performance management and mentoring current and new team members. Develop and maintain effective internal/external working relationships with Team and Key Customers.
  • Lipari Foods
    Regional Sales Manager
    Lipari Foods Nov 2021 - Aug 2023
    Florida Panhadle/Alabama/Mississippi
    Reporting to Vice President of Sales, average annual sales over $12 million. Oversee and manage 7 Business Development Managers and Sales Representatives. New Customer Business Growth. Sales support within assigned area for over 360 customers. Lead and work with Team Members to accomplish objectives. Analyze sales reporting and create strategies to drive sales through a solid business plan. Forecast profit, sales growth, expenses, and other related goals. Prepare sales budget for assigned account/territory. Visit accounts as necessary to enhance relationship, business, and to resolve challenges. Build solid relationships with the Distribution Center Operations Team. Represent the Company at trade functions and other events. Responsible for recruiting, training, and mentoring current and new team members. Develop and maintain effective internal/external working relationships.
  • Lipari Foods
    Business Development Manager
    Lipari Foods Oct 2020 - Oct 2021
    Fl Panhandle
    Reporting to Vice President of Sales, oversee and manage all accounts within the assigned territory which mainly includes Grocers, Deli’s, Bakeries, Convenience Stores and New Customer Business Growth. Responsible for collecting customer orders, processing credits, marketing of Lipari products, customer development and sales growth. Customer sales calls, route infrastructure, new business development and planning. Also, accountable for achieving distribution, new customer growth and sales objectives.
  • Unfi
    Regional Sales Manager (Independent Business)
    Unfi Jul 2018 - Oct 2020
    Tx/La/Ar/Ok/Ks/Al/Ms/Ga/Sc/Nc/Tn/Al/Fl Panhandle
    Reporting to Area Sales Director, average annual sales over $200 million. Oversee and manage 7 Account Managers and sales support within assigned area. Also responsible for the Earth Fare account ($130MM in total sales) as well as the 5 member Team supporting the account. Lead and work with Team Members to accomplish UNFI’s objectives. Analyze sales reporting and create strategies to drive sales through a solid business plan. Forecast profit, sales growth, expenses, and other related goals. Prepare sales budget for assigned account/territory. Visit accounts as necessary to enhance relationship, business and to resolve challenges. Build solid relationships with the Regional Distribution Centers Operation Team. Represent the Company at trade functions and other events. Responsible for recruiting, training, and mentoring current and new team members. Develop and maintain effective internal/external working relationships.
  • Dietz And Watson
    National Distributor Sales Manager
    Dietz And Watson May 2017 - Aug 2018
    Panhandle, Florida
    Reporting to the VP of Sales. Manage (DSD) Direct Store Delivery Distribution for Deli Premium Meats and Artisan Cheese products nationally. Lead a team of Independent Distributors, which provide service to over 900 customers nationally, average annual sales over $25 million. Responsible for Customer sales calls, route infrastructure, new business development, planning, and talent acquisition. Also, accountable for achieving distribution, sales, new customer growth and objectives.
  • Campbell Soup Company
    Zone Sales Manager
    Campbell Soup Company Sep 2015 - Apr 2017
    Florida Panhandle/Alabama/Sw Georgia
    Pepperidge Farm, Norwalk, CT - A Campbell Soup Company Zone Sales Manager - FL Panhandle /AL /SW GA. (9/2015 – 4/2017) Reporting to Area Sales Director. Manage Distribution for Snacks and Bakery products in the States of Alabama, Georgia, and Florida. Lead a Team of District Sales Managers with 85 Independent Distributors, which provide service to over 950 customers, average annual sales of $25 million. Responsible for quarterly Regional Customer sales calls, route infrastructure development, and talent acquisition. Also, accountable for leading a team of District Sales Managers to achieve distribution, sales, stale objectives and promotional targets. Developing and implementing a zone business strategy, business forecasting, provide sales leadership, generate fact base data, compiling reports, and personal development to respective team.
  • Campbell Soup Company
    District Sales Manager
    Campbell Soup Company Mar 2000 - Sep 2015
    Columbia/Charleston/Myrtle Beach, Sc.
    Pepperidge Farm, Norwalk, CT - A Campbell Soup Company District Sales Manager – Columbia/Charleston/Myrtle Beach, SC. (3/2000 – 9/2015) Reporting to Director of Retail Operations. Managed 27 Independent Distributors which provided service to more than 400 customers, average annual sales over $8.5 million. Conduct quarterly meetings, field level selling, Independent Distributor development, and New Independent Distributor training. Build Sales Representative capability; generate fact base data, compiling reports, and a strong work ethic to achieve results. Quarterly Regional Customer calls with key customers. Also responsible for sales growth and the development of Independent Distributors. Communicate sales and stale objectives, service targets to Independent Distributors as well establishing and maintaining a high level of relations with the Independent Distributors, retail store management and key customer decision makers.
  • Campbell Soup Company
    Account Manager
    Campbell Soup Company Jan 2002 - Oct 2011
    Columbia/Charleston/Myrtle Beach, Sc.
    Pepperidge Farm, Norwalk, CT - A Campbell Soup Company Account Manager - Columbia/Charleston/Myrtle Beach, SC. (1/2002 – 10/2011) Piggly Wiggly Carolina Account Call, annual sales over $2 Million for 120 stores. Responsible for quarterly business reviews, developing a strong business relationship, business forecasting, customer business strategy, increase unit/sales growth, new item distribution, updated pricing, promotional agreements, customer complaints, and fact base selling.
  • Pepsico
    District Manager
    Pepsico Sep 1992 - Mar 2000
    Charleston, Sc.
    District Sales Manager - Frito Lay - A subsidiary of PepsiCo - Charleston, SC. 1992 - 2000 Managed 40 Sales Representatives, service to more than 300 customers, average annual sales over $11 million with a 12% average growth rate. Conduct quarterly meetings, field level selling, Route Sales Representative development, Regional New District Sales Manager Instructor and New Route Sales Representative Instructor. Build Sales Representative capability; generate fact base data, compiling reports, and a strong work ethic to achieve results. Quarterly Regional Customer calls with key customers. Also responsible for route infrastructure, talent acquisition, establishing and maintaining a high-level relationship with the salesforce, retail store management and key customer decision makers.

S. Couch Education Details

Frequently Asked Questions about S. Couch

What company does S. Couch work for?

S. Couch works for Lipari Foods

What is S. Couch's role at the current company?

S. Couch's current role is VP of Sales (South) Lipari Foods.

What schools did S. Couch attend?

S. Couch attended Kaplan University.

Who are S. Couch's colleagues?

S. Couch's colleagues are Roxanne Patrick, Charles Geeston, Deron Davis, Jo Amber, Aydin Balbay, Thomas Marasco, David Kue.

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