S. Couch Email & Phone Number

United States

Reporting to Sr Vice President of Sales, average annual sales over $140MM. Lead and manage 6 Regional Sales Managers, 6 Category Sales Managers and 45 Sales Representatives over 10 states. Sales support within assigned territory for over 2,400 customers. Lead Team Members to accomplish objectives. Analyze sales reporting and create strategies to drive sales through a solid business plan. Forecast profit, sales growth, expenses, and other related goals. Prepare sales budget for assigned account/territory. Visit accounts as necessary to enhance relationship, business, and to resolve challenges. Work closely with the Transportation and Operations Team. Represent the Company at trade functions and other events. Responsible for recruiting, hiring, training, performance management and mentoring current and new team members. Develop and maintain effective internal/external working relationships with Team and Key Customers.

Florida Panhadle/Alabama/Mississippi

Reporting to Vice President of Sales, average annual sales over $12 million. Oversee and manage 7 Business Development Managers and Sales Representatives. New Customer Business Growth. Sales support within assigned area for over 360 customers. Lead and work with Team Members to accomplish objectives. Analyze sales reporting and create strategies to drive sales through a solid business plan. Forecast profit, sales growth, expenses, and other related goals. Prepare sales budget for assigned account/territory. Visit accounts as necessary to enhance relationship, business, and to resolve challenges. Build solid relationships with the Distribution Center Operations Team. Represent the Company at trade functions and other events. Responsible for recruiting, training, and mentoring current and new team members. Develop and maintain effective internal/external working relationships.

Fl Panhandle

Reporting to Vice President of Sales, oversee and manage all accounts within the assigned territory which mainly includes Grocers, Deli’s, Bakeries, Convenience Stores and New Customer Business Growth. Responsible for collecting customer orders, processing credits, marketing of Lipari products, customer development and sales growth. Customer sales calls, route infrastructure, new business development and planning. Also, accountable for achieving distribution, new customer growth and sales objectives.

Tx/La/Ar/Ok/Ks/Al/Ms/Ga/Sc/Nc/Tn/Al/Fl Panhandle

Reporting to Area Sales Director, average annual sales over $200 million. Oversee and manage 7 Account Managers and sales support within assigned area. Also responsible for the Earth Fare account ($130MM in total sales) as well as the 5 member Team supporting the account. Lead and work with Team Members to accomplish UNFI’s objectives. Analyze sales reporting and create strategies to drive sales through a solid business plan. Forecast profit, sales growth, expenses, and other related goals. Prepare sales budget for assigned account/territory. Visit accounts as necessary to enhance relationship, business and to resolve challenges. Build solid relationships with the Regional Distribution Centers Operation Team. Represent the Company at trade functions and other events. Responsible for recruiting, training, and mentoring current and new team members. Develop and maintain effective internal/external working relationships.

Panhandle, Florida

Reporting to the VP of Sales. Manage (DSD) Direct Store Delivery Distribution for Deli Premium Meats and Artisan Cheese products nationally. Lead a team of Independent Distributors, which provide service to over 900 customers nationally, average annual sales over $25 million. Responsible for Customer sales calls, route infrastructure, new business development, planning, and talent acquisition. Also, accountable for achieving distribution, sales, new customer growth and objectives.

Florida Panhandle/Alabama/Sw Georgia

Pepperidge Farm, Norwalk, CT - A Campbell Soup Company Zone Sales Manager - FL Panhandle /AL /SW GA. (9/2015 – 4/2017) Reporting to Area Sales Director. Manage Distribution for Snacks and Bakery products in the States of Alabama, Georgia, and Florida. Lead a Team of District Sales Managers with 85 Independent Distributors, which provide service to over 950 customers, average annual sales of $25 million. Responsible for quarterly Regional Customer sales calls, route infrastructure development, and talent acquisition. Also, accountable for leading a team of District Sales Managers to achieve distribution, sales, stale objectives and promotional targets. Developing and implementing a zone business strategy, business forecasting, provide sales leadership, generate fact base data, compiling reports, and personal development to respective team.

Columbia/Charleston/Myrtle Beach, Sc.

Pepperidge Farm, Norwalk, CT - A Campbell Soup Company District Sales Manager – Columbia/Charleston/Myrtle Beach, SC. (3/2000 – 9/2015) Reporting to Director of Retail Operations. Managed 27 Independent Distributors which provided service to more than 400 customers, average annual sales over $8.5 million. Conduct quarterly meetings, field level selling, Independent Distributor development, and New Independent Distributor training. Build Sales Representative capability; generate fact base data, compiling reports, and a strong work ethic to achieve results. Quarterly Regional Customer calls with key customers. Also responsible for sales growth and the development of Independent Distributors. Communicate sales and stale objectives, service targets to Independent Distributors as well establishing and maintaining a high level of relations with the Independent Distributors, retail store management and key customer decision makers.

Columbia/Charleston/Myrtle Beach, Sc.

Pepperidge Farm, Norwalk, CT - A Campbell Soup Company Account Manager - Columbia/Charleston/Myrtle Beach, SC. (1/2002 – 10/2011) Piggly Wiggly Carolina Account Call, annual sales over $2 Million for 120 stores. Responsible for quarterly business reviews, developing a strong business relationship, business forecasting, customer business strategy, increase unit/sales growth, new item distribution, updated pricing, promotional agreements, customer complaints, and fact base selling.

Charleston, Sc.

District Sales Manager - Frito Lay - A subsidiary of PepsiCo - Charleston, SC. 1992 - 2000 Managed 40 Sales Representatives, service to more than 300 customers, average annual sales over $11 million with a 12% average growth rate. Conduct quarterly meetings, field level selling, Route Sales Representative development, Regional New District Sales Manager Instructor and New Route Sales Representative Instructor. Build Sales Representative capability; generate fact base data, compiling reports, and a strong work ethic to achieve results. Quarterly Regional Customer calls with key customers. Also responsible for route infrastructure, talent acquisition, establishing and maintaining a high-level relationship with the salesforce, retail store management and key customer decision makers.