I strongly believe that by 2030, no company will be able to avoid the circular economy. This is why in 2022, I left a cozy job and put all my energy into building a global ecosystem where no resources are lost.If my experience in UX and consulting for large automotive and FMCG brands has taught me one thing. My customers never thought about the circular economy. Back then, focusing only on maximising the linear business model behind their products.That might sound like a shame, but isn't!It's an opportunity.After 2 years of building a global infrastructure for e-waste collection and recycling in the Global South, Minimise is now at the forefront and uniquely positioned to solve the biggest upcoming demand of this and future decades. The demand:1. to show that production & retail isn't equal to planting trees.2. for alternative sources of resources for production.Now we're one of the few actively working towards a fully traceable and transparent reverse supply chain of e-waste from countries without infrastructures. Enabling our partners in the Global South to scale and create a recycling powerhouse economy of their countries.More will come, and we welcome them. Join me on this journey!Together to a future of circular electronics.