Vice President
Current• Create and execute regional and national social marketing media campaigns for non-profit and governmental clients.• Perform media strategy creation, media planning, and media buying of online, outdoor & transit, print, social media and mobile advertisements.• Lead teams of graphic designers, videographers, project managers, and web programmers in the creation of campaign ads, websites, and promotional materials• Plan and direct photoshoots of regional and national media campaigns.• Facilitate focus groups of target populations to assess messaging efficacy and cultural competency.• Conduct marketing campaign evaluations and report website performance utilizing Google Analytics.• Deliver contractual, budgetary, and performance reporting requirements for social marketing campaigns.• Event planning and public speaking at community healthcare promotional events. • Support new business development and client relationship management.
