S.E. Prost Email & Phone Number

Springfield, Mo, Us

Springfield, Mo, Us

At American Freight I maintain management of the eight-figure annual ($15m+) Search and Shopping programs, along with SEO. My team consists of a Search Marketing Specialist, and two agency partners with teams from 3-6 people each. I am responsible for the day-to-day optimization decisioning and budget flighting. I report performance and project updates to the CMO and Divisional Vice President of Marketing on a weekly cadence. My primary focus is optimizing to Online Revenue efficiency (ROAS) while secondary KPI's included Store Visits, Impression Volume, Traffic Volume, and CVR. My role requires a keen understanding of localization, ecommerce platform functioning and feed dynamics. Once SEM was in a better place during Q2 '24, I began to take on other mid-funnel program management as well such as YouTube.Budget Per Year: $15-20,000,000 – 2-3x ROAS• Campaign Strategy: Quickly transformed underperforming Paid Search and Shopping programs to an appropriate mix of consolidation while maintaining control on important granular business PNL levers. In-store KPI testing drove an additional $200,000 in incremental sales for selected stores. Streamlined campaign structures and introduced automated bidding, yielding increases in ROAS and strongholds in Revenue despite lower business-dictated budgets YoY. • Organic Gains: Led technical and content SEO agency and internal teams, increased non-brand traffic 33% YoY with various site improvements – indexable filters, schema updates, URL structure and parameter cleanup, etc.• Results-Driven Strategy: Overcame inventory, category, brand demand, and budgetary headwinds with constant testing and optimizations, achieving strong results in non-brand areas. o Shopping: Investment -24% and ROAS +23% o Search: Investment -103% and ROAS +39%

Springfield, Missouri, United States

At Bass Pro Shops I managed an eight-figure annual budget ($65m+), driving profit and ROI goals while aligning every decision with Bass Pro Shops, Cabela's and White River Marine Group's core values. My team consisted of an internal Senior Digital Marketing Specialist and a Digital Marketing Specialist, as well as an agency team of 8-10. I reported to the Digital Marketing Director in the CMO's organization. I owned department invoicing congruency and accuracy to our PnL, and the Customer Segmentation and 1P Data strategic planning across channels. • Budget Per Year: $65-70,000,000 – 3-4x ROAS• Vendor & Agency Management: Led a seamless agency transition and Cabela’s website migration. Pushed vendor partners, ensuring alignment with strategic goals. Ensured rigor of measurement for channel attribution and A/B tests.• Program Growth: Spearheaded the move into Shopping landscape in 2020. Reallocated spend into PLA inventory rather than wasteful Brand name bids, driving a 9.7% increase in conversion rate and sustaining revenue despite new competitive pressures. Executed brand CPC waste mitigation, saving over $1.6M for 1st year and $2.6M for 2nd year. Launched & scaled YouTube paid ads in 2021, achieving a 3.37 ROAS with 46,540 incremental orders in 1st quarter, helping boost brand search interest and consideration.• Omni-Channel Retail Media Development: Locked in media partnerships with major brand partners (UnderArmour, Yeti, Columbia) gaining $800k+ in vendor-funded investment towards Bass Pro/Cabela’s websites, with a 3x+ ROI• Operational Improvements: Acquired in house control of key ad technology (CM360) reducing lead time for launching display campaigns from 10 days to 24 hours Shifted contracts from pass-through to direct to save on agency fees. • Cross-Channel Strategy: Led the KPI forecasting team to optimize budget allocation across marketing channels, demonstrating leadership in multi-channel digital strategy.

Springfield, Missouri, United States

Springfield, Missouri Area

My role at Campaignium was as an Online Advertising Coordinator. You could say I cut my teeth in the industry in this role. I gained thorough knowledge of Google Ads as a platform, as well as Facebook Ad Manager and Snapchat Ad Manager. I created comprehensive campaign strategies tailored to businesses of all sizes, from start-ups to enterprise-level organizations, across diverse verticals, ensuring alignment with their unique needs and budgets. My expertise included implementing technical campaign setups and optimizing them throughout their duration to enhance both budget efficiency and performance. I reported to clients on regular meeting cadences, made recommendations based on wins and opportunities, and helped them understand the results they were getting from their investments. • Budget Per Year: $750,000 – $1,000,000• # of Clients per Month: 12-15• Campaign Strategy: My goals were to remain on budget and to continue driving traffic to our clients websites. I fine tuned campaigns in the ad platforms to ensure alignment with their audiences, keyword match types, location targets, and demographics for the entire portfolio of each client (Search, Display, and Social). I was responsible for starting campaigns from scratch and for the thought leadership powering each client relationship. I had a wide variety of clients from non-profits to art museums such as Crystal Bridges, to small DTC local brands.• Resource Development: As my interest and skills grew I wanted to bring more options to clients for platforms to reach broader audiences. I created and owned the agency's partnership with Snapchat Ads as the platform emerged as well as various DSP's.

Springfield, Missouri Area

Springfield, Missouri

Springfield, Missouri

Master'S Degree, Communication

Activities and Societies: Public Relations Student Society of America, Association of Fashion and Design (Public Relations Committee.

Bachelors Of Science In Public Relations, Public Relations, Advertising, And Applied Communication