Sergey Gureev Email & Phone Number

Leading Consumer & Market Insights function for Mondelēz Chocolate Category (Milka, Picnic, Cadbury, Toblerone, Alpen Gold, Vozdushny etc.) across Eastern Europe region (12 markets), generating behavior-changing insights, identifying growth opportunities, and developing marketing strategies.

Moscow, Russian Federation

Providing strategic directions on The Coca-Cola Company portfolio (all categories and brands) through understanding of current and future consumer & shopper needs and by delivering powerful, game-changing, locally-relevant insights that drive better business decisions. Working closely with Marketing Franchise Operations, IMC, BU Insights teams and creative agencies through the analysis of relevant insights, ongoing trends, connecting the dots of different information sources and leading strategic consumer related research in Russia, Belarus and within Central & Eastern Europe BU (26 markets).

Москва, Россия

Leading consumer and trade research function for No.1 FMCG and No.1 tobacco company in Russia, providing brand and shopper insights (incl. tracking studies), as well as capturing general market trends.• Develop and implement JTI Russia Research Agenda in close cooperation with M&S functions ensuring all business needs are reflected and addressed in the best possible way• Build strong communication flows inside the organization, providing business advisory to internal stakeholders, incl. presentations and workshops facilitation• Using various sources of information, generate relevant research conclusions, actionable business recommendations and valuable consumer insights to drive business decisions• Analyze general market and consumer trends to provide strategic vision and to identify emerging opportunities for JTI business growth in Russia• Develop efficient cooperation with research agencies and explore new research methodologies ensuring best in class solutions and favorable conditions for JTISince 2017 also fully responsible for all Reduced Risk Products categories market knowledge and research agenda.

Москва, Россия

Leading shopper and trade research function.

Москва, Россия

Managing consumer research and brand insights:- organizing, coordinating and controlling qualitative and quantitative projects (brand assessments, pack tests, brand profile studies, event and promo effectiveness evaluation, concept exploration, new product launch monitoring, tracker boost studies, consumer segmentation, communication channels diagnostics, CRM effectiveness evaluation, etc.)- providing company with deep and actionable research findings, recommendations and consumer insights, that are relevant, correspond to business needs and deliver added value- providing market expertise and business advisory to management, brand marketing and other functions, based on research and other sources of information in order to help making valuable management decisions and drive business in general- communicating with external research agencies, building strong and effective partnership- evaluating and further implementing new research methodologies in order to provide helicopter view on consumers, reach new target groups and optimize company’s research strategy

Москва, Россия

Providing full cycle of social and market research services for Russian and international business, government and non-commercial clients, including:- project management;- research design (methodology, sample composition, research techniques, etc.);- subcontractors (regional research and fieldwork agencies) management/supervision;- budgeting;- composing questionnaires and discussion guides;- conducting individual interviews;- focus groups moderation;- ethnography;- workshop facilitation;- data analysis;- analytical reports preparation.

Москва, Россия

First steps in market research, including:- reports preparation;- analysis;- focus groups assistance;- recruiting respondents;- focus groups and individual interviews transcribing.

Specialist, Applied Methods Of Sociological Research

Postgraduate, Sociology