• Generated efficiencies by developing and managing a comprehensive inventory of marketing assets.• Led a comprehensive website revamp project and managed an external web development team to ensure timely delivery of site architecture, flow, and design for 33 web pages • Crafted and meticulously edited 33-page SEO web content, complemented by the sourcing of inclusive imagery to enhance online visibility and engagement.• Served as a lead copywriter in the production of the 'case for support' document, aligning content with brand guidelines to maximize resonance and impact.• Drove social media engagement through the strategic curation of a content calendar – 30 posts weekly.• Secured over $65,000 in funding, by leveraging research and analytics and effectively articulating and promoting the organization's mission.• Collaborated with the CEO in proposal development, writing 20+ proposals through meticulous database research to align with donor interests and organizational objectives.

• Spearheaded marketing communication initiatives for a prestigious academic conference hosted by Queen’s University.• Developed all marketing materials for the Vulnerable Media Lab, to effectively engage audiences across the Canadian academic landscape.• Created and delivered over 15 interactive tutorials, facilitating student learning and engagement.

• Analyzed market trends and used insights to inform marketing strategies for SMEs across the US and Canada.• Orchestrated a 32% surge in conversion rates by crafting SEO-driven content marketing strategies, showcasing a deep understanding of digital marketing dynamics and customer behaviour.• Consistently generated over 3000 words daily, and optimized content visibility to drive audience engagement for 15 North American Clients.• Led a dynamic team of 11 writers, refining content formats and copywriting approaches to amplify clients’ brand messaging and market presence.• Positioned as the primary liaison for North American clients, aligning marketing initiatives with client expectations, thus driving brand loyalty.

Architecture Design Art is an international publication house since 2008, documenting Architecture, Design, and Art in Pakistan and neighboring regions. The bi-monthly publication is specific to architects, designers, artists, theorists, social scientists, activists, academics & related professionals. As an Art and Culture Writer, I reviewed different exhibitions in Karachi, and did a feature story on the Jamil Naqsh Museum

Youlin Magazine is Pakistan-China Institute’s flagship cultural website, the first one in both English and Chinese. Created with the objective of acting as a cultural bridge between the people of China and Pakistan, it has its pulse on the resurgent and vibrant cultural scene of Pakistan. As a contributing Cultural Writer, I wrote extensively about art, theatre, music, and film.

• Increased event attendance by 400% by managing budgets and ideating, leading and optimizing 4 digital marketing campaigns• Regularly updated website and social media channels, keeping the content current, accurate, consistent, and relevant.• Collaborated on and directed the revamp of the organization's design identity, leading to a substantial framing of the brand’s voice, highlighting proactive and strategic efforts.• Led bi-weekly marketing meetings with senior management, offering analytical insights and advising improvements• Produced guidance documents, sponsorship/partnership presentations, and speeches for senior management• Managed a team of 8 volunteers and interns for various MarComm and outreach initiatives • Proactively earned 50+ media placements by developing and updating media press lists and distributing press releases to the appropriate media sources.• Cultivated key stakeholder relationships with 107 artists, 12 influencers, and 32 government officials, emphasizing strategic networking and leadership.

Courses TA-ed:English Grammar and CompositionSpeech Communication- Organized lectures and delivered tutorials to 20+ students on how to write and speak effectively.

I worked majorly in the communications department where I wrote and edited weekly blog posts and tri weekly social media posts. I was responsible for the social media calendar where I had to decided which type of post (text, image, video, gif) would go on which day with what content and image. I worked closely with the production team and communicated my ideas to them where they produced visuals that were later posts in social media platforms. I also learned the basics of video editing and video making. I spent a week in the HR department where my supervisor walked me through the monthly updates and meetings, courses, and the employee portal.

- Worked for the major projects of the Karachi Biennale's discursive committee by transcribing and documenting the round table conferences.- Planned and organized PechaKucha Emerging Artist Intensive heading a small team of four people which taught me how to plan and organize a professional marketing and PR event. - Created a bibliography for South South Art Dialogue where I explored the realm of art, art criticism, and knowledge production in the Global South. I was also responsible for correspondence regarding invitations, setting dates, reminders, and follow ups for the study groups

- Planned and organized a digital media event called, The Ingenious Media Exposition (T.I.M.E.). I was responsible for bringing in guest speakers and working closely with them on their content for the workshop. - Worked closely with the blog team and copywrote weekly blogs for the IBA cultural blog called SUBLOG.

Designed the theme and visuals for the TED conference at IBA which was first of its kind. I was responsible for the marketing and overall outlook of the conference through visuals and texts where I managed the design team communicating my ideas to them as they produced the work

Provided support for inventory and emailing list generation. Took care of correspondence for sponsorship and projects for Karachi Biennale Trust. Helped with the content and organizing of a fund raiser called Art ki Taalash which was a city wide scavenger hunt.