• Lead and drive the onboarding process for new channel partners.• Assess the commercial need for new channel partner appointments and review their business cases.• Collaborate with the commercial sponsor and interview CPs to ensure fitment for Stryker's business.• Design, circulate, and manage channel partner one-pagers, ensure commercial sponsors complete them.• Coordinate with channel partners and other corporate functions to address operational issues.• Validate business cases for pricing deals outside of FMV range.• Participate in key channel partner business reviews and support the annual performance evaluation process.• Oversee training and certification programs; ensure annual channel partner certification is completed.• Provide compliance input on channel partner training requirements and coordinate on new policies and procedures. Address compliance issues related to channel partners.• Analyze data and trends for planning, forecasting, advising, budgeting, and reporting purposes.• Build and leverage cross-functional relationships to bring together ideas, data, and insights for continuous improvement.• Participate in acquisition integration for channel partners; coordinate and integrate acquired channel partners, ensuring they are loaded into the system and standard due diligence is followed.• Attend market events to build networks with key stakeholders and understand market dynamics.• Identify new potential channel partners and assess risks with existing Stryker channel partners.• Collaborate closely with the sales team and multiple departments to drive execution, identify bottlenecks, and implement process improvements.• Travel extensively to meet channel partners, drive the right behaviors, and develop strong relationships.• Lead and drive the termination process for channel partners, including participating in termination discussions and overseeing the exit process.

• Developed a sustainable and scalable value creation business model for Hillrom in my designated territory.• Managed Hillrom Global Surgical Solutions (GSS) and Hillrom Patient Support Systems (PSS).• Oversaw product categories including Surgical Tables, Precision Positioning Table Accessories, Surgical and Examination Lights, Equipment Booms, and Smart Beds and Surfaces.• Created and implemented marketing strategies to boost business growth through improved brand recognition and recall.• Developed and executed competitive strategies to drive sales growth and expand market reach.• Achieved revenue and profitability objectives.• Ensured customer satisfaction by meeting delivery and service quality standards.• Set specific targets for channel partners and the company, aligning them with overall corporate objectives.• Designed detailed business plans including short-term and long-term budgets.• Applied effective strategies to enhance sales and marketing activities.• Ensured consistent growth and maintained accountability throughout the process.• Transitioned the business from a market follower to a dominant market leader.• Formulated and implemented a highly collaborative and comprehensive strategy across various regions and the entire product lifecycle.

• Expanded Virgin's market strategy into coastal Andhra and Hyderabad, resulting in a 17% QoQ capex sales growth.• Motivated and led 10 sales representatives of CP to exceed yearly sales targets for Prismaflex CRRT system and consumables by 35%.• Expanded into new sectors and achieved a 21% QoQ growth in secondary sales for CRRT.• Achieved 110% sales target with 33.33% growth, successfully marketing products like RnB and Oxiris.• Managed four corporate accounts, driving consistent 25-40% YoY growth and adding three new large accounts while providing training for territorial expansion.• Conducted comprehensive training for clinicians, technicians, and commercial teams while organizing RTMS, CMEs, and workshops.• Received recognition and awards, including Second Highest Oxiris Units Sold, Highest Number of CRRT Machines Sold, 100% Performance Club Award , Oxiris Adobption Spot Award November , Performer's Club Award July and Performer's Club Award January in the year 2022 at Baxter

• Led a team of 8 sales representatives of CP to achieve an impressive 150% performance in 2022.• Successfully managed and grew 8 large corporate accounts by 25-40% YoY and added 3 new corporate accounts in 2021.• Implemented a strategy to boost consumable utilization and generate equipment prospects which resulted in 40 % Growth on specific products 2020.• Achieved over 140% sales focus on products by collaborating with clinical and sales teams, maintaining zero attrition for 5 years in the territory 2020.• Cross-sold successfully with multiple teams, delivering over 100% results in Baxsol and Corporate sales.• Organized educational events to improve product knowledge and skills of internal and external stakeholders .• Achieved multiple prestigious awards such as GM Club Membership Award , Star Area Sales Manager of The Year, Pinnacle Performer Award for Oxiris Sales, Certificate of Appreciation for Focused Execution, and numerous Spot Awards.

• Successfully launched Philips Home Care in AP & Telangana with a 90% focus on B2B, leading to innovation. • Managed a high-performing team of 6 sales reps and indirectly led 3 therapists, 10 nurses, and a doctor, resulting in record-breaking sales. • Achieved 120% sales growth and 33.35% YoY improvement, exceeding a 5 Cr quota. • Pioneered Corporate Home Care Management and ICU@HOME solutions in the region, making Home Care Management mainstream. • Collaborated with upper management, consistently surpassing targets for continuous improvement. • Recognized with multiple awards, including Pan India Best Sales Performance Award.

• Spearheaded Project Vijay in collaboration with Deloitte Consulting, pioneering a unique approach to finding Product-Market Fit, outlining Critical Business Components, implementing Rapid Experimentation, and developing Playbooks for iterative scaling within the Sleep and Respiratory Care vertical of Philips Respironics. • Achieved an outstanding sales target accomplishment of 110% with a remarkable 33.33% growth rate while maintaining excellent gross profit margins and adhering to the budget quarter after quarter, promoting products like Oxygen Concentrators, CPAP, and Premium BiPAP machines, contributing to a business size of nearly 3 Cr. • Implemented a visionary market strategy, expanding into high-value markets, increasing the installed base of Philips Respironics product line, igniting a referral-based marketing approach in coastal Andhra and the greater Hyderabad area.• Assembled a proficient team of paramedics, respiratory technicians, and service engineers to ensure seamless execution of business development and patient management across the assigned region. • Devised a strategic Sales Plan that aligned with organizational objectives for maximum impact. And provided invaluable micro and macro insights for deal management and market positioning within the area.

• Excelled in equipment and consumable sales, consistently hitting sales targets, and increasing the revenue by 30%. • Designed and implemented cutting-edge marketing strategies to promote medical equipment products, creating pricing strategies, sales tactics, and promotional materials leading to a 25% increase in brand awareness. • Successfully achieved a promotion to Product Specialist for Pan India within two years, effectively managing Radiometer's diverse TCM-Trans-Cutaneous Monitoring product line used in POC Monitoring and Diagnostic Modalities. • Conducted new hire orientation programs, solution selling training, marcom consultation, CRM projects, and marketing campaign rollouts, resulting in a significant improvement in the performance and competence of the TCM line. • Reported to the Marketing Director in a leadership role, achieving exceptional business development and sales growth in key areas like Vascular Surgery, HBOT, Podiatry, and more with regular clinical and business deal closures. • Conducted comprehensive market research that helped identify new growth opportunities, assessed the competitive landscape, and gathered crucial market data on customers, competitors, and industry trends, enabling informed, data-driven decisions.

• Successfully led end-to-end tender major tender and secured a record-breaking win in KA by clinching 33 orders for TCM Machines, becoming the largest installation base in the country to date. • Orchestrated and facilitated over 200 Pre-Analytical Training sessions for customers, streamlining Blood Sample and ABG machine management, leading to a significant improvement in operational efficiency and customer satisfaction. • Attained a well-deserved promotion and took on additional responsibilities, overseeing West India, with Chennai as the base, managing TCM product lines in Vascular Surgery, HBOT, and Podiatry domains. • Functioned as a pivotal player in the team, reporting directly to the Marketing Director, effectively formulating and executing multiple sales and marketing strategies based on comprehensive market analysis, resulting in a 20% revenue growth. • Engaged with customers in substantial clinical and commercial discussions, directly impacting patient outcomes and bolstering customer loyalty. • Spearheaded impactful marketing campaigns, creating pricing strategies and promotional materials, contributing to increased brand awareness and a boost in sales.

• Achieved 120% sales growth, with a year-on-year increase of 27%.• Promoted for exceptional performance, overseeing Kerala region, managing sales team, and driving sales.• Expanded Stryker's medical portfolio into diverse segments, generating impressive revenue across Tamil Nadu and Kerala.• Managed high-performance medical equipment, leading to exceptional customer satisfaction.• Optimized business operations, launched new products, and increased operational efficiency by 15%.• Demonstrated mastery in technical knowledge, sales, and negotiation, resulting in a 20% increase in client retention.• Best Product Launch Award winner at Dynamed Kick-Off, solidifying reputation as a top performer.

• Biomedical engineer turned sales professional with a passion for medical technology.• Spearheaded the launch of Sonopet, a high-performance surgical aspirator.• Collaborated with Stryker's sales team to devise strategic initiatives and drive sales.• Provided technical guidance during live surgeries and equipment installations.• Distinguished Dynamed as the market leader for the Stryker-Sonopet launch.

• Spearheaded the development and management of impactful digital marketing campaigns.• Oversaw the maintenance and management of the organization's website.• Optimized content for the website and various social networking channels, including Facebook, Twitter, Instagram, and Google Plus.• Tracked website traffic flow and provided regular internal reports for performance analysis.• Rectified errors in online content and orchestrated engaging webinars and webcasts.• Actively participated in networking events and product launches to enhance brand visibility.• Stayed at the forefront of new digital marketing trends, ensuring the brand's alignment with industry developments.• Implemented SEO strategies to enhance the visibility of website pages.• Edited and published a diverse range of content, including articles, videos, podcasts, and audio content, on online platforms.• Promoted the company's products and services in the digital space to reach a wider audience.• Executed social media campaigns to improve key performance indicators (KPIs), including likes, shares, tweets, and more.• Developed and executed SMS and email-based marketing campaigns to target and engage audiences effectively.

• Certified as a Professional in Graphic Design & Illustration using Adobe Illustrator by Adobe.• Earned recognition as a Professional in Visual Design using Adobe Photoshop by Adobe.• Achieved accreditation as a Professional in Visual Effects & Motion Graphics using Adobe After Effects from Adobe.• Successfully completed various Graphic Designing Projects, including Sparsh 2009, Milan 2009 at SRM University, Aaruush 2010 at SRM University, SRM Innomind Awards, Blackthorn Capital, Md. Rafi night, Nostalgia, Thunder Groove, and Strawberry Crush.• Proficiently applied usability, information architecture, and visual design strategies.• Demonstrated creative thinking, planning, communication, and project management techniques to ensure successful execution.• Resolved cross-browser compatibility issues and crafted HTML/CSS templates for email marketing campaigns and international CMS-driven websites on both Mac and PC platforms.• Produced visually appealing graphics for various online and offline layouts.• Edited editorial photos for clients' magazines and social media posts to enhance their visual appeal.• Meticulously organized files, optimizing workflow efficiency and resource retrieval.• Collaborated closely with the marketing team to develop innovative concepts tailored to meet clients' objectives.• Created impactful concepts for high-profile clients, including Blackthorn Capital, Global Citizens, WWF (World Wildlife Fund), and others.

• Developed an Asset Master Creation process.• Established a system for Assets Sequence Creation.• Designed Preventive Maintenance Schedules for all assets.• Formulated Breakdown Management Protocols to enhance asset reliability.• Created Standard Operating Procedure (SOP) Protocols for each asset to ensure efficient operations.

• Conducted comprehensive training on the Medical Grade Monitor manufacturing process.• Orchestrated the preparation of glass substrates for monitor production.• Executed the electrode pattern creation as a crucial step in the manufacturing process.• Applied polymer materials skillfully to enhance monitor performance.• Ensured product quality by expertly applying sealants and injecting liquid crystal materials.• Led the final assembly process to assemble high-quality medical grade monitors.• Managed the entire process of Active-Matrix LCD Manufacture.• Implemented stringent quality control measures to maintain product excellence.

• Coordinated and managed installations, making all necessary arrangements for installation requirements.• Successfully addressed and resolved complaints and breakdowns related to medical equipment.• Prepared and submitted indents for spares and accessories required for medical equipment maintenance.• Managed, followed up, and ensured the compliance of maintenance contracts for medical equipment.• Conducted product training for other staff members on the proper usage and maintenance of medical equipment.• Received service training from co-engineers to enhance technical skills and knowledge.• Skillfully handled periodic preventive maintenance and calibration of medical equipment, maintaining comprehensive service records and documentation.• Efficiently logged complaints in a centralized call login system and executed call escalation procedures when necessary.