Paid Media Marketing Lead
Since 2015, Hablax has been connecting people globally by providing top-notch international communication services. With millions of mobile recharges sent worldwide through our platform, we continue to bridge distances for families and friends across the globe.- Manage Meta Ads, Google Ads Microsoft Ads with a $3K monthly budget.- Audit app events, pixel tracking, and implement Firebase events (e.g., "Add to Cart").- Use Google Tag Manager (GTM) for tracking and optimization.- Report weekly performance to execs via email and Google Meet.- Conduct weekly A/B testing to improve ad performance.- Monitor and analyze internal dashboards for real-time insights.- Use UTM to track ad performance and refine buyer personas.- Collaborate with data analysts on consumption insights.