I am a dedicated marketing professional with over four years of experience working in dynamic start-ups and non-profits. Currently pursuing a Master’s degree in Entrepreneurship and Innovation for Sustainability, my focus is on implementing sustainable and innovative business strategies.Throughout my career, I’ve successfully led cross-functional teams, managed complex marketing campaigns, and developed strategies that align with both business objectives and client needs. At Crafton, I coordinated international marketing campaign efforts across diverse markets, enhancing client relationships and business outreach. My previous role at Rakamin Academy involved overseeing B2B and B2C marketing projects, where I managed campaigns across multiple channels, including social media, SEO, and CRM, while working closely with cross-functional teams to drive success.With a strong background in digital marketing, business development, and campaign management, I am passionate about innovation, sustainability, and fostering long-term business growth.
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Paid Media Marketing LeadHablax Inc. Oct 2024 - Dec 2024Wilmington, Delaware, United StatesSince 2015, Hablax has been connecting people globally by providing top-notch international communication services. With millions of mobile recharges sent worldwide through our platform, we continue to bridge distances for families and friends across the globe.- Manage Meta Ads, Google Ads Microsoft Ads with a $3K monthly budget.- Audit app events, pixel tracking, and implement Firebase events (e.g., "Add to Cart").- Use Google Tag Manager (GTM) for tracking and optimization.- Report weekly performance to execs via email and Google Meet.- Conduct weekly A/B testing to improve ad performance.- Monitor and analyze internal dashboards for real-time insights.- Use UTM to track ad performance and refine buyer personas.- Collaborate with data analysts on consumption insights. -
Sales And Marketing Team LeaderCrafton May 2024 - Oct 2024Poznan, Wielkopolskie, PolandCrafton.eu embodies a team of dedicated web technology enthusiasts committed to innovative design and user-centric strategies. Prioritizing relationship-building and delivering high-quality results, Crafton operates on the principles of trust and honesty.As a Sales & Marketing Team Leader, I orchestrate initiatives to foster business growth and client connections within Crafton's collaborative culture.Responsibilities:- Conduct market research to identify potential clients and industry trends.- Participate in sales and marketing campaigns, aligning efforts with organizational goals.- Evaluate new marketing opportunities to expand brand reach.- Develop and maintain client relationships, ensuring satisfaction and retention.- Maintain activity records and provide regular reports.- Lead and support a team of sales interns to foster their professional development. -
Marketing B2B Campaign LeadRakamin Academy Mar 2024 - Sep 2024- Provided comprehensive support and solutions for on going B2B project in Rakamin Academy - Monitored growth and performance metrics aligned with client and company’s KPI, Metrics or Goals- Led teams in executing event campaigns or any collaboration forms with partner- Directed project progress through effective utilization of checklists and ensured B2B project efficiency and budget constraints -
Marketing ManagerRakamin Academy Oct 2021 - Feb 2024Rakamin Academy is a comprehensive platform that benefits both talents in finding jobs and companies in developing tech talents. The platform prioritizes practical sessions and customizable services to meet specific needs.- Led and managed a cross-functional marketing team encompassing Ads, SEO, Social Media, CRM, and Sales.- Developed and implemented data-driven marketing strategies, optimizing campaigns based on ROI, ROAS, and business key metrics.- Continuously monitored and analyzed campaign performance to maximize lead generation, growth, and alignment with marketing goals.- Fostered strong collaboration across departments (Sales, Engineer, Product) to ensure marketing initiatives supported overall company objectives.- Cultivated strong client relationships within B2B partnerships, proactively managing expectations and exceeding sales targets.
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Digital Marketing Associate (Asst. Manager)Rakamin Academy Feb 2021 - Oct 2021- Developed and execute data-driven social media strategies to acquire new customers.- Designed targeted campaigns to increase brand awareness, drive sales, and boost revenue.- Maintained an agile approach to stay ahead of social media trends and create high-impact content pillars for all platforms.- Utilized CRM systems to manage customer relationships, distribute targeted offers, and foster long-term engagement. - leveraged free trial events as a key component of the customer journey to optimize conversion rates.
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Head Of Marketing And Public RelationsIndonesia Scholarship Center Jan 2020 - Dec 2020Indonesia Scholarship Center (ISC) is a leading non-profit organization dedicated to empowering Indonesian students through scholarship opportunities.- Secured sales through agency partnerships, building strong client relationships and exceeding lead generation goals.- Analyzed key metrics related to social media performance, Meta and Instagram ads performance, and identifying areas for improvement and ROI optimization.- Conceptualized and executed successful events and webinars as lead generation tools, leveraging social media for promotion and audience engagement. -
Partnerships Marketing SpecialistIndonesia Scholarship Center Nov 2019 - Dec 2019- Secured collaborations with educational institutions and scholarship organizations for scholarship events.- Cultivated and sustained positive relationships with a diverse clientele including government agencies, scholarship providers, educational institutions, and language institutes.- Ensured timely and accurate financial transactions for B2B partners and scholarship event participants.- Proactively researched and contacted new business opportunities across various sectors such as government, education, scholarships, and language training.
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Marketing Acquisition And Customer Solution (Cmo)Sipromo Mar 2019 - Jul 2019Sipromo is a pioneering B2B marketing platform that empowers businesses to bridge the gap between shops and customers and provide a strategic and centralized hub for shops to showcase their discounts, promotions, and loyalty programs.- Developed and executed marketing campaigns to acquire new partners, targeting shops and small business owners. - Created comprehensive launch plans for new partnerships.- Managed marketing activation campaigns for partner shops and small businesses.- Developed and managed marketing budgets for activation campaigns, ensuring efficient use of resources with budget constraints. -
Marketing Campaign And Event CoordinatorCrowde Aug 2018 - Oct 2018CROWDE is a leading financial technology platform that empowers farmers and agribusinesses in Indonesia with access to affordable and reliable capital.- Developed and executed B2B event marketing campaigns to cultivate trust and exceed client expectations. - Organized and executed marketing activation events to drive user engagement and brand awareness. - Managed user retention campaigns to build long-term customer relationships. - Demonstrated strong communication and collaboration skills to work effectively with internal teams, external vendors, and clients. -
Student Ambassador & Public Relations OfficerState University Of Jakarta (Universitas Negeri Jakarta) Dec 2016 - Dec 2017
Susatio Hudan Education Details
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Entrepreneurship And Innovation For Sustainabilty (Eis) -
Business Administration And Management -
Marketing/Marketing Management, General
Frequently Asked Questions about Susatio Hudan
What is Susatio Hudan's role at the current company?
Susatio Hudan's current role is Digital Marketing Team Lead | 3+ years in EdTech | MSc in Entrepreneurship and Innovation @ LUMSA University.
What schools did Susatio Hudan attend?
Susatio Hudan attended Università Lumsa, Warsaw University Of Technology, State University Of Jakarta (Universitas Negeri Jakarta).
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