Samantha Klein Email & Phone Number

New York, Ny, Us

London, England, Gb

– Managed overall strategy and development of the Email & SMS calendar aligning with key brand initiatives, product inventory and business trends generating $17 Million in revenue, 37% of total ecommerce sales– Controlled Email & SMS P&L and ROAS to deliver on monthly and annual targets– Led growth and retention, growing the Email list 24% and SMS list 102%– Increased AOV 11% on Email and 9% on SMS through strategic segmentation and messaging– Collaborated with QVC and Sephora to develop and execute creative and strategy for Email and SMS campaigns to drive revenue and awareness in support of omnichannel business goals.– Coordinated with team to implement customer data platform (CDP) and design use cases to reengage customers and provide personalized experiences leading to 11% lift in customers incremental spend

New York, Ny, Us

– Built and sent all email and SMS communications – highest revenue generating channel– Collaborated to create omni-channel friendly Email and SMS calendar driving 40% of sales for .com business– Implemented Live Text emails resulting in greater reporting and customer insights, increasing CTR to 2.7%– Organized August email reintegration strategy which grew active audience 6%– Utilized CDP to segment and personalize email and SMS communication reducing unsubscribe rate to .2%

Bologna, It

– Managed all merchandise on US and EMEA La Perla sites in 5 languages– Conducted QA checks to ensure that PDPs and PLPs accurate information and positive user experience– Monitored customer behavior and made improvements to functionality to boost site conversion rates by 10%– Pinpointed customer pain points and improved customer experience and lower return rate by 8%– Acted as interim Site Content Manager for 3 months overseeing homepage and content pages

New York, New York, Us

– Supported e-commerce operations– Worked closely with production and product planning– Tracked sales and inventory and asses product performance– Researched clientele to help develop CRM marketing strategies– Assisted with events that align with product launches

New York, New York, Us

– Compile weekly analytics reports for both Rosie Assoulin and BAON– Track sales and inventory and asses product performance– Research clientele to help develop CRM marketing strategies– Manage E-Commerce inventory– Assist in content curation for social media platforms

New York, Ny, Us

– Manage E-commerce appearance and stock via Shopify– Research clientele to help develop marketing strategies– Assist in content creation – Track success of E-mail marketing campaigns via MailChimp– Assist with prospecting for of new vendors

– Created Instagram stories that highlighted events – Assisted with event planning and execution – Assisted with book launch party and organized front of house– Created IGTV videos for Fashion week and other major events– Photographed for Instagram content

Philadelpia, Pa, Us

– Researched new brands for women's branded buying team– Researched competitors– Analyzed sell-through– Managed Samples– Recorded specs of new merchandise for the website

I worked part-time as an intern to help produce fashion events, whether it be amarket week event or a fashion show, for this new firm’s various clients.

I worked as an intern on the PR team to help produce numerous shows for New York Fashion Week which included: sending out invites, sending out conformations, creating seating charts, organizing front of house and more.

– Managed samples and showroom– Assisted on model castings and photoshoots for clients– Monitored press and industry contacts – Planned and worked events– Supported superiors in client meetings(absorbed by Steinreich PR)

Philadelphia, Pennsylvania, Us

At this High-end boutique in Philadelphia I shadowed different employees with a variety of responsibilities and learned how they operated on a daily basis.

Master Of Business Administration - Mba, Fashion & Luxury

Bachelor'S Degree, Fashion Business

Fashion/Apparel Design, Marketing

Short Course

Education record

Fashion/Apparel Design

Fashion Merchandising