Steve Evans

Steve Evans Email and Phone Number

Director of Digital Analytics at Choice Hotels International @ Choice Hotels International
Steve Evans's Location
Scottsdale, Arizona, United States, United States
Steve Evans's Contact Details

Steve Evans personal email

n/a

Steve Evans phone numbers

About Steve Evans

Experienced Marketing Analytics leader, strategist and innovator using data to drive actionable insights.

Steve Evans's Current Company Details
Choice Hotels International

Choice Hotels International

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Director of Digital Analytics at Choice Hotels International
Steve Evans Work Experience Details
  • Choice Hotels International
    Director Of Digital Analytics
    Choice Hotels International Aug 2021 - Present
    North Bethesda, Maryland, Us
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  • University Of Phoenix
    Director, Marketing Data & Analytics
    University Of Phoenix Dec 2018 - Aug 2021
    Phoenix, Az, Us
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  • Tdbbs Llc.
    Manager, Customer Insights & Analytics
    Tdbbs Llc. Sep 2017 - Nov 2018
    Richmond, Va, Us
    - Business owner for all web/digital analytics for B2C brands. Consistently prepare and deliver in-depth reports that define/contain KPIs and analysis (both quantitative and qualitative) about the digital customer’s performance and experience. Translate large amounts of data into actionable insights and communicate results clearly.- Work closely with multiple teams across the organization and strategically make recommendations to continually improve digital performance, customer experience and business results.- Project Manager for key initiatives and see them through from inception to completion.- Provide insights and suggestions that enhance user experience, content development andconversion rates.- Own and operate a testing platform (A/B, MVT) to optimize the digital experience. Report results and make recommendations based on performance.- Support advertising/marketing teams with insight and actionable recommendations which improve online marketing campaigns including SEO/PPC, Affiliate Marketing, CRM, Display, Social, Amazon. - Discover and develop new analytical concepts (such as new segmentation and attributionmodeling) that better help the business understand and provide customers with a unique experience.- Research qualitative data to understand the voice of the customer and inform user experience improvements long-term.- Integrate quantitative analysis with qualitative web tools and analysis to provide a holistic view of the customer experience.- Work closely with and support the development team to implement, maintain and increaseactionable and accurate data collection.- Budget management, forecasting, pricing analysis.
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  • 1-800 Contacts
    Manager, Digital Analytics, Marketing
    1-800 Contacts Jul 2017 - Sep 2017
    Draper, Utah, Us
    -Business owner and overseer for all digital analytics, both quantitative and qualitative. -Audited and ensured accuracy of all data.-Administrator of all digital analytics tools, working internally to support and train others on the effective use of the tool.-Collaborated with external and internal clients to satisfy needs, goals and objectives for research projects in the determination of short and long-term initiatives on an on-going basis. -Owned and was the resident expert regarding the digital tagging process that allows for accurate collection of KPIs for both e-commerce and the entire marketing department. -Intimate knowledge of tracking tag construction and routinely tested, deployed, and audited tracking tags to ensure they were both firing properly and passing correct data. -Understood the fundamentals of web design by being familiar with HTML, JavaScript, JSON, Regex, CSS Selectors, and jQuery.-Ensured that rapid testing and learning was conducted in a systematic way to promote critical breakthroughs.-Worked closely with the web team to design tests that determine the interaction of multiple online marketing tactics, site enhancements, and new features to ensure test data was clean, understandable, and actionable. -Mentor and leader to other analysts on the team and a key resource for guidance, instruction, and support. -Took on more complex, high profile projects while having the flexibility and knowledge to effectively lead other analysts or a broader team towards successful completion. -Frequently contributed to responsibilities that fall outside of the scope of a digital analyst’s primary role as necessary for the progression and advancement of the organization.
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  • 1-800 Contacts
    Senior Digital Analyst, Marketing
    1-800 Contacts Oct 2014 - Jul 2017
    Draper, Utah, Us
    -Drove growth in the 1-800 Contacts digital commerce business by supplying and synthesizing web analytics data.-Involved in the planning, execution, and optimization of our digital customer's experience. -Maintained and executed dashboards and reports by pulling data using Adobe SiteCatalyst, Ad-hoc Analysis, and other web analytics tools.-Analyzed both quantitative and qualitative digital data to draw insights and recommendations for optimization around website and mobile app activity, visitor behavior, and purchase patterns.-Implemented tracking tags on the website and conducted audits to ensure that tags were capturing actionable data.Proficient in the following analytics tools and solutions:Adobe SiteCatalyst, Analysis Workspace, Ad-hoc (Discover), Report Builder, and Data Workbench. Ensighten Manage, Tealium IQ and AudienceStream, Foresee, Clicktale and ObservePoint.Certifications:Adobe Analytics: Digital AnalyticsEnsighten Certified Professional ECP: Implementation.Completed training courses:Adobe Analytics: Digital Analytics CertificationAdobe Analytics: Reports & Analytics ImplementationAdobe Analytics: Data Workbench Analyst ACE.
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  • 1-800 Contacts
    Digital Sales Manager
    1-800 Contacts Mar 2014 - Oct 2014
    Draper, Utah, Us
    -Managed team of approximately 30-35 associates that handled online chats and emails from customers as well as offered website and order support. -Team completed over 10,000 items of work each week while meeting high department expectations and goals.-Average email response time of less than 10 minutes and average chat response time of less than 30 seconds.-Worked directly with both Marketing and IT to ensure customers received what they needed both in digital communication and on the website.-Led an innovative team that was always looking to move the department forward with creative ways to better help customers.
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  • 1-800 Contacts
    Customer Service Manager
    1-800 Contacts Jun 2012 - Mar 2014
    Draper, Utah, Us
    -Managed approximately 20-25 customer service associates.-Team generated over $15.3 million in revenue.
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  • 1-800 Contacts
    Customer Service Supervisor
    1-800 Contacts Aug 2010 - Jun 2012
    Draper, Utah, Us
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  • 1-800 Contacts
    Customer Service Representative
    1-800 Contacts May 2008 - Aug 2010
    Draper, Utah, Us
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Steve Evans Skills

Call Center Customer Service Sales Social Media Team Leadership Microsoft Office Social Media Marketing Microsoft Excel Leadership Management Team Building Call Centers Customer Satisfaction Outlook Process Improvement Coaching Leadership Development Microsoft Word Data Analysis Social Networking Team Management Customer Service Training Interviews Interviewing Skills Inventory Management Training Account Management Time Management Employee Training Powerpoint Sales Management Customer Experience Strategic Planning Analysis Analytics Marketing Web Analytics E Commerce Marketing Strategy Online Marketing Project Management Performance Management Retail Sales Operations Budgets Business Process Improvement

Steve Evans Education Details

  • University Of Utah
    University Of Utah
    Mass Communications

Frequently Asked Questions about Steve Evans

What company does Steve Evans work for?

Steve Evans works for Choice Hotels International

What is Steve Evans's role at the current company?

Steve Evans's current role is Director of Digital Analytics at Choice Hotels International.

What is Steve Evans's email address?

Steve Evans's email address is st****@****nix.edu

What is Steve Evans's direct phone number?

Steve Evans's direct phone number is (801) 316*****

What schools did Steve Evans attend?

Steve Evans attended University Of Utah.

What skills is Steve Evans known for?

Steve Evans has skills like Call Center, Customer Service, Sales, Social Media, Team Leadership, Microsoft Office, Social Media Marketing, Microsoft Excel, Leadership, Management, Team Building, Call Centers.

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