Leading a team of senior global consultants and knowledge management experts to provide international consulting services and a robust digital knowledge platform for 180 Toyota global distributors and affiliates.

Led the digital marketing teams responsible for Toyota.com and other Toyota consumer digital properties. Advanced the strategy and development of Toyota’s digital roadmap, including the digital retail experience.Chief Product Owner for the Toyota SmartPath online purchase experience.

Chief of Staff to the President & CEO and Executive Chairman

Lead strategy and execution of Lexus' future retail initiativesDesign and execute Lexus’ national incentives strategy.Manage the nine-figure national vehicle incentives budget

Develop & execute Lexus’ Midwest incentives strategy to achieve Area sales, inventory, and profitability goals. Monitor detailed sales, inventory, and Dealer profitability data to prevent and reduce aged inventory. Cultivate and maintain Dealer and competitive contacts to monitor competitor incentive strategy and spending. Team with Vehicle Supply and Sales departments in developing incentive strategies that achieve both sales and inventory goals. Plan and execute Dealer incentive trips that motivate Dealers to achieve performance goals and provide a world-class, Lexus-like experience. Negotiate, monitor, & adjust Area incentive budget, ensuring Lexus offers incentives at both competitive and profitable levels. Liaise with Lexus’ Dealer advertising agency to provide Area direction on recommended marketing messages for the Midwest Dealer advertising groups. Management of Merchandising Department staff and oversight of processes including incentive administration, purchasing, travel incentive planning, and incentive reporting. Lexus LFA: Responsible for Midwest customer relationships, including identification & cultivation, sales, ordering, & delivery for the Lexus LFA Supercar.

Manage and execute production ordering process for Lexus in the Midwest, supported by detailed sales & market analysis, and Dealer feedback. Negotiate production quantities through the analysis of sales, inventory, industry, and other market data to support Lexus and Dealers’ future inventory needs, accounting for seasonality, competitive pressures, and other market conditions. Oversee the Area allocation system to ensure fair and timely vehicle allocations to Dealers in support Lexus’ sales, inventory, and profitability goals. Monitor & act on distribution pipeline data, including Dealer feedback, and liaise with Toyota Logistics Services to achieve Area and Dealer goals of timely and damage-free delivery of Lexus vehicles. Management of Vehicle Supply staff and oversight of processes including Area fleet, allocation administration, special event vehicle distribution, and the Dealer wholesale process. Supervise Area fleet of approximately 100 vehicles for demonstrator, training, merchandising, pool, and other uses as needed.

Cultivate and capitalize on Dealer relationships to support and motivate Dealers to meet Area and Lexus National goals for sales, profitability, market share, and customer treatment & retention.Ensure the smooth & timely flow and mix of vehicles into the Chicago Metro Market to meet customer needs and Dealer sales & profitability goals.Achieve District & Area goals through regular staff manager collaboration in all areas of Dealers’ operations.Collaborate with and develop district team to support and grow Sales and Fixed Operations in the Chicago Market Support Dealership associates at all levels to help maximize performance through inventory management, sales training & certification, incentive communication & support.Increase sales consultant product knowledge by conducting periodic training for Dealership sales staffCapitalize on experience & knowledge to help lead the District Manager Team & enhance effectiveness through ongoing collaboration and information-sharing.