Mackenzie Bruce Email & Phone Number

Led marketing efforts for TCL Summit 2023 by planning and executing the promotional calendar, monitoring engagement, creating social, digital, and print materials, capturing content during the event, compiling analytics reports, and creating a post-event strategic plan to foster engagement with attendees.Collaborated closely with the team on the brand’s strategic creative plan, created, organized, and executed content calendar with multiple campaigns across social and email platforms, and followed up with thought leaders for content.Managed organic social media channels to build brand awareness, share relevant resources and product launches with the community, and develop brand partnerships. Researched strategies to build community engagement.Maintained and uploaded website content, proofreading and evaluating for quality and brand voice, creating supplemental materials, authoring blogs, and writing promotional copy to amplify relevant content and courses across platforms.Compiled monthly social, email, and website analytics reports, reviewed email and website subscriber lists, and tracked key metrics across platforms.

Remote

Owned social media presence on LinkedIn and Twitter with 3-5 daily posts across 3 brands. Developed ongoing strategy, wrote all social copy, and used Canva to create branded elements for social and email campaigns. Created monthly social media and website analytics reports using Google Analytics. Updated WordPress website with weekly blog posts, reviewing for SEO. Coordinated website rebrand project, delegating tasks and monitoring deadlines. Worked closely with Web Designer and Communications Director to develop new pages and ensure all new content was in line with the brand.Comfortable adapting different brand voices. Worked closely with thought leadership to produce 2-4 blogs monthly and published 8 ghost-written articles with online magazines including FastCompany, Innovation Management, AllBusiness, and HR.com. Authored monthly newsletters and product email campaigns. Reduced the need for outside resources by learning to edit short podcast episodes, distributing and promoting across platforms. Repurposed content (blogs, podcasts) into suitable micro-content (memes, micro-blogs, short audio and video posts).Organized virtual and in-person events, managing team deadlines and facilitating recorded Zoom sessions, ensuring delivery of reminders, materials, notes, and surveys for all attendees. Kindly and efficiently addressed all attendee questions or concerns. Edited and distributed recorded sessions as needed. Facilitated team projects via Asana, assigning deadlines and tasks, distributing reminders and meeting notes, and generally keeping busy leaders on track with meticulous attention to detail.

Remote

Launched Instagram account to amplify community awareness, generating dozens of new clients and leads each month. Curated community resources to engage followers across other platforms (Facebook, Twitter). Created audience-specific content (memes, flyers) with Canva, writing all social copy. Researched mental health topics and practiced community listening to create and curate Feed and Story content. Moderated comments and messages, answering client questions.

Remote

Acted as the first point of contact for new clients, scheduling appointments via Icanotes EMR Software. Meticulously maintained call list and email inbox as the need for mental health services soared during the COVID-19 pandemic.

Remote

Wrote social copy for weekly Facebook posts and monitored engagement. Created branded informational flyers and memes with Canva.

Applied knowledge of English language, grammar, and syntax in easily understandable lessons for children aged 4-12. Adapted lesson plans and communications based on student and family needs. Positively correct pronunciation, sentence structure, and grammar in conversational lessons while building rapport and relationships to foster a fun and engaging learning environment.

Enthusiastically cultivated an engaging learning atmosphere for children ages 4-12 with effective communication skills and knowledge of the teaching program. Exercised flexible time-management skills as well as demonstrated easy-to-follow knowledge of the spoken and written English language appropriate for the students' age group.

Cincinnati, Oh

Engineered a position where none existed to revitalize existing social profiles. Grew Instagram followers 24% within 6 months, and saw increased engagement across all accounts (Instagram, Facebook, Twitter). Used 2 years' hands-on knowledge of the industry to write copy, produce images, and optimize content to engage with potential and existing customers while online and in the cafe.

Cincinnati, Oh

Evansville, Indiana

Led and mentored a staff of student writers, photographers and designers, overseeing the publication of the 2015-2016 LinC Yearbook. Efficiently kept monthly and weekly deadlines through advanced planning, research, and writing and editing various copy. Supervised both writers and photographers in researching and note taking, interviewing skills, and writing feature and sports stories/captions. Meticulously edited proof copy for content and and publication style. Developed strong writing, reading, and substantive editing skills.

Evansville, Indiana

Evansville, Indiana Area

Evansville, Indiana Area

Evansville, Indiana

Responsibly mentored a staff of student writers, overseeing their education in publication style, story structure, interviewing, and self-editing. Effectively managed multiple assignments through researching, interviewing, and completing feature, profile, and sports stories. Assisted in annual training workshops over law, copyright and ethics, hard news, feature stories, and editing through a well-developed understanding of the content. Developed strong writing, reading and substantive editing skills.

University Of Evansville

Developed stories with a focus on campus activities, events, organizations, athletics, student profiles, and campus life further developing detail-oriented journalistic style.

Bachelor Of Arts (B.A.), Literature, Creative Writing

Activities and Societies: Student Publications, LinC Yearbook; Phi Mu Fraternity for Women; Panhellenic Executive Council, Vice President.

150-Hour Tefl, Passed With Distinction

Immersive 130-hour course teaching English as a foreign language with 20-hour independent practicum.

Literature

Activities and Societies: Student Development Office Resident Assistant; Student GovernmentStudied abroad during Spring 2014 semester.