Sarah M. Email and Phone Number

Manage key Fashion & Home accounts, overseeing product lifecycle and approval process, collaborating with stakeholders to design innovative products and NPD. Lead pitches, conduct market research, create consumer first packs, while supervising a Product Development Assistant. Key achievements include developing sustainable product strategies and NPD focusing on positive impact products.

Developed and designed a Circular Product guide for the Primark buying teams and their supplier network, across highest grossing product areas, aligned with Primark’s sustainability strategy and commitments. Included circular design thinking, sustainability marketing initiatives, UGC wants (repeat wear demos, customisation), in-store workshops, re-sale partnerships.

***Working in partnership as part of MA thesis Designed an interactive in-store experience focused on supporting Gen ALPHA’s sustainability education. Conducted empirical research to unearth actionable insights to inform the experience. Assessed current and future in-store technologies for circular transformation in retail. Designed prototypes of the look & content of the experience and its placement in-store, which was user-tested. Presented the project’s research findings and recommendations to the Kidswear Leadership Team at H&M.

Developed a customer experience (CX) strategy for younger customers in the DACH region. Collaborated with and researched Berlin based universities, Depop sellers, local Influencers, and potential student ambassadors, to gain customer research, stimulate connections, improve access, and provide mutual growth. Planned a semester of activations with a Berlin based Fashion University to pilot.

WikiRateAnalysed data provided by retailers based on WikiRate’s 20 metrics for climate changereduction. These metrics included: Direct GHG emissions (Scope1), Indirect GHG emissionsScope 2 & 3, NOx emissions, SOx emissions, Total Energy Consumption, Total RenewableEnergy Consumption, Sustainable Material Usage.ARMEDANGELSHelp consumers close their value-action gap when purchasing fashion. Concept design for a Customer-Centric Care Label led app, focused on the EU Digital Product Passport, to extend the use phase of garments, provide full garment transparency to customers and strengthen ARMEDANGELS sustainability commitments.

Product design for the direct to retail (DTR) design team at Disney and their external partners.

Management of key retail partnerships (New Look, Primark) collaborated with retailers and ensured products met the needs and wants of their customers. Led the Lifestyle Creative Team, identified key trends, sourced sustainable product solutions and untouched product areas, designed and developed ranges to win new business and generate growth for our partners. Managed relationships with factories and suppliers based in Turkey, China, and Hong Kong.

Worked collaboratively with internal & external stakeholders, to lead the Disney Lifestyle product vision, designed inspirational Fashion & Home product concepts and pitches and led creative brainstorms for key partners (Primark, M&S, George). As the first dedicated DTR Homeware Designer, I generated double digit growth in revenue year on year.

Implemented the homeware department strategy to ensure a commercial andcompetitive product offering.Monitored department performance against estimates and prepared annual budget, throughanalysis activities and financial planning.