S. Mohammad Alehashem Email & Phone Number

Tehran, Iran

Iran

30 Months of constant GROWTH despite Sanctions and Covid:)

Tehran

2017 Results:- Sales almost in line with 2016- Supported Transition to new factory- Managed 3 month Out of Stocks and Bad quality with zero loss of customers/ distributors- Hyper-growth in Modern Trade maintained through stock prioritization- Trade-marketing activation intensified to mitigate the loss of the SOM 2016 Results:- Winner of global Sales Award.

IRAN

Managing a team of 154; 7 managers as direct reports In-market sales of 46.5% of national volume3 new Trade Marketing and Distribution Areas formedYear 2013 closed with more than 50% volume growth compared to 2012Kent HDi launched successfully with the penetration rate of 99% in targeted universePall Mall Price repositioned successfully to adjust the.

IRAN

Managed a team of 978 managers as direct reports Responsible for a territory of below approximate specifications: 54% of national volume 70 major cities, 3,000 villages40,000 retail outlets1,500 wholesalersCovering about 20% of Iran geographicallyExpanded Trade Marketing universe 66%

IRAN

Managed a team of 3 managers, 7 executivesResponsible for a territory of below approximate specifications: 33% of national volume 150 cities, 7,000 villages58,000 retail outlets1,700 wholesalersCovered about 60% of East of Iran geographicallyTailor-made projects for majority of the Tourist Attractions of Iran which are located in the territorySuccessfully.

IRAN

Managed national distributor Responsible for wholesale market IMS which accounted for 95% of national volumeDotted line management of 8 executivesCovered around 600 key wholesalers nationwideHelped to sign off national Distribution ContractManaged WS census nationwide in Tier I and Tier II citiesShipment targets achievedExceeded line management expectations

IRAN

Responsible for the Training and Development of the Marketing staff.Launched Lighthouse Trade Academy as a local training initiative which was recognized as second training initiative in the regionLocalized the Direct Distribution Training packagesLaunched Focus on Fundamentals Training systemDeveloped a pool of facilitatorsHeld numerous Training programs.

IRAN

Responsible for main Work-stream of the Direct Distribution project accounting for about 70% of the projectDesigned the Direct Store Sales System nationwideDistribution Depots designedField order management solution selectedProduct brake down structure developedProcesses and procedures defined(Project frozen due to financial feasibility issues)

Tabriz

Managed Trade-marketing operations in 7 provinces in NorthwestLaunched Montana Nano, Rothmans of Pall Mall, and Kent 3tek successfullyContributed actively during the phase of changing national distributorDeveloped a healthy pipeline withing the team

Northwest

Managed newly-stablished business in wholesale channelEnsured data collection for CRM purposes

East Azerbaijan

- Drive product distribution and sales in wholesales market- Ensure visibility and planogram implementation- Reach new geographies by engaging wholesalers

Northwest

organising sales visitsdemonstrating/presenting productsestablishing new businessmaintaining accurate recordsreviewing sales performance

Tabriz

• Evaluate assigned territory constantly to ensure all business opportunities are being maximized
• Ensure all trade marketing information and reports including data, Call cards, competitor reports, and cycle plan reports are up to date, accurate, and provided in a timely fashion
• Establish an excellent working relationship with the trade in order to gain their active support to maximize volume and in store presence within agreed budgets.
• Implement and evaluate Trade incentive schemes as outlined in the Area action plan in order to maximize in store visibility and awareness for drive brands

Tabriz

- Market products for the export- Ensure quality service level to customers

Mba, Strategic Marketing

Bachelor'S Degree, English Translation