Sharon Mulcahy Email & Phone Number

Melville, New York, United States

Melville, New York

- Created collateral materials to promote the Canon Direct site contributing to the 2020 record-breaking growth in unit sales, market share, and retail channel sales.- Created syndicated content contributing to an increase of retail unit sales by over 20%.- Pivoted tradeshow approach due to Covid -19 protocols, successfully creating booths and materials for virtual events on various platforms.

Syosset, New York

- Orchestrated the successful launch of a new product line by designing and producing all promotional materials, including a catalog, marketing materials, trade show collateral and point of purchase.- Organized and created 1.2 million-piece marketing campaign promoting three brands in Walmart's Vision Centers.- Increased operating efficiencies by creating a new system to track items and streamline ordering of sales tools.- Generated significant savings by networking effectively with vendors/suppliers to negotiate better prices and delivery timeframes.- Improved customer response and brand image by designing new and more colorful packaging.

Manhasset, New York

- Optimized marketing and sales functions, primarily lead generation, of six company websites, achieving high performance by analyzing statistics and testing complex applications before launch.- Strengthened brand awareness and visibility, contributing to print and electronic media graphic design.- Helped oversee a $1.5 million redesign of the company websites, collaborating with SEO consultants and internal departments to understand needs and meet expectations.

Manhasset, New York

Hauppauge, New York

- Maximized cost effectiveness by creating a new system of tracking spending for events from year to year.- Created a comprehensive sales/marketing training manual detailing company organization, contacts, procedures and frequently asked questions

Bachelor Of Arts, Communications; Advertising And Public Relations

Certificate, Graphic Design