Scott Franklin Email & Phone Number

Baltimore / Denver / Phoenix / Seattle, Us

Outsourced/Fractional Leadership Team driving brand impact and revenue growth effectively, efficiently and with lower overhead costs. Leverage 125+ years of combined general management, sales & marketing experience applied to your business opportunities and challenges.Key Areas of Accountability: Go-to-Market strategy & planning, Global Ecommerce (Amazon 1P & 3P), Branding/Marketing, Domestic Sales (Key Accounts and Specialty across numerous channels), International Sales (Distributor partnerships), culture and leadership.Key Channels of Experience: Outdoor, Ecommerce, Amazon, Sporting Goods, Mass, Consumer Electronics, Club, DIY, Photo, Mobile, Automotive, Farm/Fleet, Run, Action, Catalog, TV, Casino.Global Experience: Across numerous brands/channels in over 70 countries.Some of our Partners:- PowerKeep (www.getpowerkeep.com)- Shell (www.shell.com)- Deejo (www.deejo.com)- Jet Set Candy (www.jetsetcandy.com)- Melt (www.meltmethod.com)

Hunt Valley, Md, Us

Led the B2B and B2C brand communications strategy and product marketing for the in-house accessories brand. Responsible for the go-to-market execution, including product positioning, content development, digital marketing, media relations, package design, advertising, point-of-sale, sales collateral, trade shows, training, and photography. ✔ Contributed to $43M revenue growth in nine years. Developed and led online marketing plan to drive direct-to-consumer business. Created social media strategy to deliver 6.5 billion earned media impressions. Worked with various media outlets and social media influencers to review products to gain free exposure on digital platforms. Led team of five and a budget of $1.7M, reporting to GM. Launched Amazon.com business, doubling business month-over-month for the first six months. Led strategy and transition from a vendor-central model to seller-central to reclaim pricing and inventory control.

Hunt Valley, Md, Us

Led the competitive analysis, industrial design, product roadmap, pricing, brand strategy, creative, and go-to-market execution with a team of six and a budget of $1.5M, reporting to GM. Led the brand marketing creative, positioning, messaging and packaging to be differentiated and to resonate with retail buyers and consumers. ✔ Developed a line of proprietary products that were unique in form and function. Successfully created a consumer brand and product platform that resulted in placement in over 10,000 retail storefronts and double-digit revenue and LGP growth year-over-year.

Hunt Valley, Md, Us

Led team of two and a budget of $400K, reporting to VP, Mobile Devices.✔ Reduced annual packaging cost by $1M through modifying the design and sourcing strategies. This also resulted in a 30% reduction in production time, improved inventory management, business retention and incremental SKU placements and earned contract extensions from AT&T. Developed and managed the point-of-sale program for >15,000 wireless stores. Designed packaging and sales kits to be used for marketing at AT&T Corporate, as well as franchisees’ stores.

Towson, Us

Led the development and execution of the B2B and B2C brand positioning and marketing activities, as well as all creative execution, including events and sponsorship opportunities. Led team of five and a budget of $1.4M, reporting to GM. ✔ Contributed to sales growth of over 200% from 2002 – 2004. High growth led to the acquisition of 180s by a private investment firm in 2005.

Rockville, Md, Us

Managed online and print advertising, direct marketing, promotional strategies and creative executions. Led team of two and a budget of $650K, reporting to VP of Marketing. Oversaw the management of in-house and outsourced creative agencies.✔ Oversaw marketing buying program for all things needed to build and maintain properties, offering reduced group pricing for everything from lightbulbs to cleaning services. Successfully implemented programs in >5,000 properties for 650 suppliers, representing over $2B in sales.

Founded company to assist the launch of startup companies, providing strategic direction, planning and marketing services. Developed business plans, marketing plans, conducted competitive analyses, defined market opportunities, managed full implementation for early stage companies.✔ Instrumental in raising $1M in venture funding and directing marketing strategy for online insurance auction company Salvage Direct that eventually sold for $29M.

Englewood, Colorado, Us

Led marketing strategy, advertising, merchandising, collateral, trade shows, athlete management, and ecommerce.✔ During high-growth tenure, revenue grew from $16M in to >$300M, with an increase in budget oversight from <$1M to $20M. Market opportunity expanded from skateboard and snowboard niches to active-casual footwear and apparel. Implemented custom marketing programs with retailers, including Foot Locker, Nordstrom, and JCPenney. Vetted and managed relationships with large marketing and advertising agencies, including J Walter Thompson, McCann Erickson, and Marc USA. Advertising appeared on such outlets as MTV, Rolling Stone, and Sports Illustrated. Named “Most Powerful Marketers” by Ad Age and “Coolest Brand” by Teenage Research Unlimited.

Englewood, Colorado, Us

Promoted and relocated to develop and execute regional marketing initiatives for 11 distributors and licensees in Japan, Korea, Taiwan, Hong Kong, Thailand, Philippines, Singapore, Malaysia and Indonesia.

Englewood, Colorado, Us

Recruited to assist with planning and executing all marketing programs at a time when management had decided to push growth and gain international visibility. Created marketing programs to drive brand awareness, and launched a retail website in 1996, one of the first brand-specific ecommerce sites.

Bachelor Of Science (Bs), Marketing

High School Diploma