Senior Associate at PwC specializing in Salesforce Marketing Cloud, Data Cloud, and Salesforce AI. Experienced in delivering innovative marketing automation solutions, managing teams, and driving business success. Key expertise includes:"Salesforce Marketing Cloud Expertise:Designing and implementing omnichannel campaigns using Journey Builder, Automation Studio, and Email Studio.Advanced personalization with AMPscript, SQL, and dynamic content.Integrating SFMC with Salesforce CRM and third-party applications using REST/SOAP APIs.Data Cloud & Salesforce AI:Unifying and analyzing customer data to deliver actionable insights.Leveraging Salesforce AI for predictive analytics and customer segmentation.Driving smarter, data-driven marketing strategies for improved ROI.Management & Leadership:Leading cross-functional teams to ensure seamless project execution and delivery.Coordinating with stakeholders to align technical solutions with business goals.Mentoring junior team members and fostering a collaborative team environment.Additional Skills:Expertise in CRM integration, reporting, and data management.Ensuring project timelines, quality standards, and client satisfaction."Passionate about using technology and leadership to transform customer experiences and drive measurable results. Let’s connect to discuss how innovation can fuel business growth.

Exotica Candela is the first and unique dessert makers in India. We are experts in making world class chocolates from real cocoa beans from different parts of the world. Our team is proud to have a decent product range in "sugar free desserts" and "keto desserts" across India. We see more upcoming categories in sugar free desserts in coming future from our Research and Development team. We are expanding and joining the online platform very soon.

Elysian Educational Hub was started in the year 2017 soon after Elysian Group was launched.This organization is fully devoted to IT industry. We provide all IT services and support.Our services include : 1. High quality Digital Marketing Agency (Content Marketing,Social Media Marketing,Email Marketing,Search Engine Optimization SEO ).2. Website Building and Graphic Designing and Training on Adobe Softwares(after-effect,photoshop cc,premier pro,illustrator and lightroom)3. SalesForce Marketing cloud.4. Training on Softskill,Communication Skills.5. Training in Mastering the Art of Influencing "How to Sell to the Masses?" Mass Selling 6. Training in the Mastering the Art of Persuation.7. Any other tech support 8. Online classes/tutors from class 1st to 10th9. All projects from KG to PG (mainly Engineering final year)and yet expanding...All departments working together forms one complete Organization namingElysian Educational Hub.We express our deep gratitude towards all the members,students and clients who have showered all their love,support and trust on us since last 2 years. Our excellent team includes full time highly professionals and yes of course there is also some room for full-time/part-time freelancers. We have trained many students and professionals and helped them to grow. Our main focus is to PRODUCE HIGH QUALITY SERVICES AT AFFORDABLE PRICE.We are happy and highly dedicated in undertaking any sort of challenging projects and are looking ahead to reach throughout the globe.Thankyou for being a part of our family !

As a Salesforce Marketing Cloud Developer at TCS, I excelled in various key areas. I designed dynamic email templates, enhancing personalization and engagement. I managed Data Extensions and subscriber lists for efficient A/B testing. My role included planning marketing campaigns within timelines and budgets, ensuring consistent success.I configured email templates using HTML to align with brand standards and marketing goals. Proficient in Salesforce Marketing Cloud components such as Email Studio, Content Builder, and Data Extensions, I streamlined campaign processes.Interactive emails and cloud pages improved customer engagement, while Mobile Connect allowed SMS outreach via long codes and short codes. I ensured the initial setup and configuration of Marketing Cloud was seamless.Troubleshooting and bug analysis were part of my routine, collaborating with cross-functional teams to resolve issues. Effective client communication and handling were vital for building strong client relationships.I also implemented push notifications using MobilePush, extending our reach. Publication lists facilitated accurate email communication, and I reviewed journey blueprints, building automated customer journeys.In Contact Builder, I established data relationships for personalized marketing. IP warm-up processes were crucial for email deliverability, and API testing using POSTMAN ensured smooth integrations.In summary, my role encompassed dynamic email template design, Data Extension management, budget-conscious marketing campaign planning, HTML email template configuration, proficiency in Salesforce Marketing Cloud components, interactive emails, SMS implementation, system setup, bug analysis, client communication, push notifications, publication lists, journey building, data relationships, IP warm-up, and API testing.

• Building and managing existing workflows in HubSpot to automate process.• Setting up marketing emails for lead generation campaigns.• Lead Nurturing Use Case end to end build and deploy.• Designing Customer journey and create in HubSpot.• Integrating 3rd party application like Zapier and Typeform with HubSpot.• Designing Condition based dynamic set of questions for collecting survey in HubSpot through Typeform.• Creating dashboards and reports to gain insights on life cycle stage, delas delivery and bounce rate.• Creating HubSpot properties and lists used for better segmentation and targeting.• Building custom object and properties and incorporate it in custom workflows.• Build CTA buttons with personalized parameters like name, order id, purchase details etc.• Building landing pages, pages, blogs, dynamic forms and more.• Building Webhook based workflows with GET and POST request.• Collaborated with Client’s higher management to analyse findings and recommend next best action.• Reporting on product deals and subscriptions that will be consumed by client’s higher management.• Performing through research and analyse for generating High Value Targets.• Managing HubSpot imports, merging duplicates and forward scenarios.• Documentation and providing regular trainings on process to the team members and other HubSpot users.• Troubleshooting/performing QC on HubSpot.• Performing A/B testing of templates for better conversion ratio.• Being a subject matter expert on existing HubSpot and CRM processes.

Worked in marketing automation and digital marketing for Banking, Financial Services, and Insurance sector (BFSI)• Experience with Salesforce Marketing Cloud, Campaign Building, Market Research, HubSpot CRM, Email Automation, Adobe Photoshop, After Effect, Premiere Pro, Google Analytics, SEMrush, WordPress, Metaverse Marketing, Website Development, Campaign Automation Tools.• Creating marketing campaign plans, adhering to timelines and budgets for marketing activities as required.• Includes campaign setup, QA, maintenance and evaluation.• API connections and building payload and testing.• Creating responsive email templates to reuse it on regular emails.• Inbound Marketing strategy development and build customer journeys. • Market Research, Requirement Gathering to produce best quality outcome and meet the KPIs.• Experience in Office 365 Admin, MS Teams Admin, Xchange Online, WordPress, BitTitan• Building websites that are responsive and usable.• Migration from GSuite to O365 using BitTitan Tool.• Monitoring website performance and rectifying front-end-related issues.• Visual Designing and Animations.• Collaborating closely with the team to support projects during all phases of delivery.

Kloft.in,a one single platform where online food,bakery and grocery is available at your doorsteps! It was started as a start-up under startu-up India initiative.It was a creative solution to the transportation problem and to take care of student's safety.It was mainly for students and families reciding in the outskirts of main town,mainly for tier2 and tier3 cities.Unfortunately due to lack of external fund it was closed and we decided to sell the data legally.I must say kloft was a success !