Managed the commercial relationships with Samsung’s Major Retail accounts (Amazon, John Lewis, Argos and Shop Direct) along with own-brand stores. Managed the long-term strategy, product lifecycle, investment plan, stock and forecasting and overall relationship at a senior level. Grew revenue through integrated on and offline campaigns that included research, shopper insights, demand generation, content marketing, social media and influencer relations. Key Achievements Onboarding Amazon UK delivered double digit growth in smartphone sales, focusing on strong negotiation, commercial alignment, proposition and marketing development  Secured over £29m (21%) in incremental revenue over FY17 by aligning propositions and overall marketing campaigns both instore and online with existing retailer channels Increased own brand store conversion rate from 1.4% to 3.6% by a refreshed training programme and incentive-based sales approach Reduced operational expenditure by 9% (FY18) and increased efficiency (which attracted more positive feedback from customers) by conducting a spending audit and focusing on smarter ways to spend on marketing across the retail portfolio Increased cross-sell and attach rates of Samsung products by 5% via new retail fixtures and training across large retailer base

UK's 4th largest Apple reseller and solution provider across all hardware areas.Created and drove the overall strategy of the commercial sales structure and engagement across retail, education, B2B and enterprise markets. Delivered the marketing, brand planning and new business development strategies to drive growth across various verticals. Key Achievements Grew retail revenue by 9% FY17 via new Retail, Education, and B2B products and propositions Service revenue increased by 7% by implementing Integrated technical solutions to drive revenue from MDM, deployment and support services Increased customer base by 16% with the development of in-house cloud proposition to migrate on-premise services to cloud-based solutions  Delivered contracts worth over +£12M from retail and catalogue organisations

Apple Inc. is the worlds most successful multinational technology company headquartered in Cupertino, California, Apple designs, develops, and sells consumer electronics, software, and services via various platforms.My role as account director was to onboard channel partners, manage and drive incremental revenue, this included direct multi-layered account relationships with a focus on Enterprise, Education and SMB Sectors. Strategic planning and tactical execution of business planning/sales strategies to deliver organic revenue growth. Full accountability of account performance; optimise revenue contributions of all lines of Apple technology. Worked across a number of focused areas including system integrators, enterprise, education, retail and SMB during my tenure. Working with Apple Solution Experts, Systems Integrators, SMB, Large Enterprise, Catalogue, and online retailers to deliver solution-based propositions into various vertical markets. Represented Apple with end-user sales via channel partner relationships, ensuring delivery of the Apple vision and deployment benefits. Key Achievements• Built onboarding playbook widely used across EMEIA• Redefined channel service stack to be more than the device, embracing MDM, app development and deployment services to drive partner profitability• Achieved largest iPhone growth across the commercial channel FY13 through to FY16• Achieved largest CPU growth across the same channels from FY14 through to FY16• Developed account base to deliver >$160M at a double-digit growth rate• Built UK Management tool to identify developmental needs when assessing the capabilities of partners, growing account base by 12%

Onboard channel partners to drive Blackberry sales across the UK. Initiated daily contact with key business partners to help develop and implement sales strategies, increasing sell-through and coverage across all product platforms for newly established third-party B2B channels. Oversee the development of channel partners, including Tier 1 and Tier 2 accounts to increase market knowledge. Developed and led training programs, sales plans and launch initiatives for new enterprise product releases (BlackBerry) with top B2B sales partners. Key Achievements• 21% growth in data revenue YoY across the base• 122% against target (2006/2007)• Delivered the first mobile banking service to HSBC worth over £1.3M• Built and launched VAR partner channel to drive BlackBerry sales +30% YoY, including full onboarding programme and associated activities