Sebastien Willefert

Sebastien Willefert Email and Phone Number

Commercial and Marketing Consulting (Projects and Missions) @ Strategic Brand and Commercial Services
Geneva, GE, CH
Sebastien Willefert's Location
Geneva Metropolitan Area, Switzerland
Sebastien Willefert's Contact Details

Sebastien Willefert work email

Sebastien Willefert personal email

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About Sebastien Willefert

I specialize in navigating complex business challenges, including business realignment, turnaround situations, and accelerated growth projects across large corporations, SMEs, and startups. With over 20 years of experience managing P&L and developing consumer brands in the world of sports, I thrive in high-stakes environments where operational efficiency and creative solutions are essential.As a seasoned leader, I have a proven track record in managing sales teams, leading marketing and commercial organizations, executing go-to-market (GTM) strategies, and realigning product marketing and supply chains. My approach is data-driven, consumer-centric, and focused on delivering tangible results.I excel at addressing complex strategic issues with a holistic view, encompassing omni-channel strategy, digital and product marketing, and full division realignment—from core values to processes. I am passionate about influencing and motivating teams to unlock their full potential, driving both innovation and sustainable growth.My expertise extends to the sports and consumer goods industries, with a deep knowledge of apparel and a strong commitment to sustainability. I have successfully developed and grown sporting goods and cycling brands, and I am actively involved in supporting sports clubs and federations.If you're seeking a leader or simply some external help who combines strategic vision with disciplined execution, let's connect. I'm always open to exploring new opportunities and building meaningful relationships.

Sebastien Willefert's Current Company Details
Strategic Brand and Commercial Services

Strategic Brand And Commercial Services

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Commercial and Marketing Consulting (Projects and Missions)
Geneva, GE, CH
Sebastien Willefert Work Experience Details
  • Strategic Brand And Commercial Services
    Commercial And Marketing Consulting (Projects And Missions)
    Strategic Brand And Commercial Services
    Geneva, Ge, Ch
  • Nyon Rugby Club
    Vice President (Volunteer)
    Nyon Rugby Club Jul 2023 - Present
    Nyon, Vaud, Switzerland
    Acting COO for one of the largest rugby clubs in Switzerland to create a stronger unified platform for the development of the sport● Drive member engagement (300+ players) across all sections (from rugby school to veterans)● Manage communication strategy across different channels (internal & external stakeholders) ● Led Coaching Staff Management: building a consistent organisation to support the club vision and enable personal self-development● Developed Member Event and Fan… Show more Acting COO for one of the largest rugby clubs in Switzerland to create a stronger unified platform for the development of the sport● Drive member engagement (300+ players) across all sections (from rugby school to veterans)● Manage communication strategy across different channels (internal & external stakeholders) ● Led Coaching Staff Management: building a consistent organisation to support the club vision and enable personal self-development● Developed Member Event and Fan Experience : from youth camp to fundraising dinners to drive awareness and generate revenues● Created the "Nyon Rugby Business Club" to improve partner and sponsors return of investment, drive networking and grow club loyalty Show less
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  • Nyon Rugby Club
    Merchandising And Retail Manager (Volunteer)
    Nyon Rugby Club Mar 2022 - Present
    Nyon, Vaud, Switzerland
    Equipment and webshop manager for the Club, ● Management commercial, operational and financial relationships with official equipment provider Onis Swiss (Macron Switzerland) and other partners (medical, etc...)● Implemented the bidding process to secure a new partner solution, with a full brand proposition, omni-channel member access, a leaner supply chain and lower inventory for the club● Developed a full merchandising package, for a unified club spirit, for players, coaches and… Show more Equipment and webshop manager for the Club, ● Management commercial, operational and financial relationships with official equipment provider Onis Swiss (Macron Switzerland) and other partners (medical, etc...)● Implemented the bidding process to secure a new partner solution, with a full brand proposition, omni-channel member access, a leaner supply chain and lower inventory for the club● Developed a full merchandising package, for a unified club spirit, for players, coaches and supporters Show less
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  • Strategic Brand And Commercial Services
    Commercial And Marketing Consulting Projects And Missions
    Strategic Brand And Commercial Services Mar 2020 - Present
    Switzerland
    Occasional outsourcing and consulting services for business, brands, organizations and start-ups: brand marketing, commercial strategy, CRM and omni-channel journey mapping● Drive strategic planning to boost innovation and consumer centricity, fuelling business growth and agility.● Clarify value proposition and commercial strategy for an impacting storytelling across the consumer journey.● Keen to support to start-ups exhibiting an innovative business model (subscription… Show more Occasional outsourcing and consulting services for business, brands, organizations and start-ups: brand marketing, commercial strategy, CRM and omni-channel journey mapping● Drive strategic planning to boost innovation and consumer centricity, fuelling business growth and agility.● Clarify value proposition and commercial strategy for an impacting storytelling across the consumer journey.● Keen to support to start-ups exhibiting an innovative business model (subscription, rental, marketplace, generative AI, etc…) Show less
  • Strategic Brand And Commercial Services
    Ampler Bikes: Creation Of A Sales Function For A D2C Brand
    Strategic Brand And Commercial Services Mar 2023 - May 2023
    Berlin, Germany
    D2C Online e-bike Brand, based in Estonia, with fully integrated production - Part of Kõu Mobility Group Set up sales function to accelerate growth and close acquisition leads generated by top-of-funnel marketing.● Reviewed Consumer Journey mapping and touchpoints experience to improve brand reach and lead funnel● Accelerated Omni-channel CRM strategy to enhance client engagement, retention and LTV based on data-driven insights and client specific approaches.
  • Guest Lecturer
    Visiting Professor In Marketing, E-Commerce And Go-To-Market Distribution Strategy
    Guest Lecturer Mar 2020 - Present
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  • Guest Lecturer
    Heg - International Business Management (Ibm) Bachelor
    Guest Lecturer Sep 2023 - Present
    Geneva, Switzerland
    ● Course: "International Channel Management": Sales Distribution, International Business Development, E-commerce, Platforms and Circular Solutions
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  • Guest Lecturer
    Sawi Marketing Academy
    Guest Lecturer Mar 2020 - Jan 2023
    Lausanne, Vaud, Switzerland
    ● Brands and Products in the Sporting Goods Industry, Distribution & Routes to Market, Digital Marketing & E-commerce, Sports & Luxury Brands
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  • Strategic Brand And Commercial Services
    Bcycles: Local Independent Retailer In Search For Post-Covid Boost
    Strategic Brand And Commercial Services Jan 2022 - Aug 2022
    Switzerland
    ● Simulated new service-led experience concept to increase store traffic and diversify revenue streams.● CRM and consumer engagement approach to improve consumer and average basket size● Reviewed IT structure for omni-channel consumer experience, accelerating stock rotation and market reach● Explored new payment options BNPL to improve conversion online and offline.
  • Strategic Brand And Commercial Services
    Muntagnard: Start-Up Scale Up (Experience: Marketing, Product & Commercial)
    Strategic Brand And Commercial Services Mar 2020 - Jun 2021
    Zurich, Switzerland
    Muntagnard is a Swiss e-commerce start-up fashion premium-wear brand, sustainable and circular. Helped the founders to transform their vision into an operational fully-flown company: ● Strategy, Sales and Marketing, Product, Operations, Consumer Experience
  • Haute Route Group
    Head Of Sales
    Haute Route Group Dec 2019 - Feb 2020
    Lausanne Metropolitan Area
    Led entry-sales revenue strategy and execution, combining B2C and B2B approaches inside a seamless consumer experience journey and a 360 touchpoint ecosystem mixing sports & social activitiesContext: Pre-Covid 19 and company ownership transition (later sold to Ironman Group)
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  • Amer Sports Corporation
    Business Unit Director (Apparel - Softgoods)
    Amer Sports Corporation Nov 2015 - Nov 2019
    Annecy
    Creation and management of a business unit for the Mavic Brand (Amer Cycling Division)Strategy, Product Marketing, Merchandising, Product Development, Demand and Supply, Operations, Commercial GTMMember of the Brand Executive CommitteeKey Successes● Established a new business model for the category, improving consumer perception and gross margin● Revised the product merchandising framework to be more consumer centric, relevant and inspiring● Set up a complexity… Show more Creation and management of a business unit for the Mavic Brand (Amer Cycling Division)Strategy, Product Marketing, Merchandising, Product Development, Demand and Supply, Operations, Commercial GTMMember of the Brand Executive CommitteeKey Successes● Established a new business model for the category, improving consumer perception and gross margin● Revised the product merchandising framework to be more consumer centric, relevant and inspiring● Set up a complexity reduction mindset and drove 2 waves of complexity reduction, reducing SKU count by 40% and average leadtime by 25% ● Led digital transformation for a more reactive and immersive experience from product developmement to GTM, engaging D2C and key online players Show less
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  • Amer Sports Corporation
    Global Commercial Director (Apparel - Softgoods)
    Amer Sports Corporation Sep 2014 - Nov 2015
    Annecy
    Global Commercial Management for Mavic Softgoods Category (Apparel, Footwear, Helmet)● New Sales Approach towards a tighter distribution footprint, improved online presence and a better in-store experience across the Global GTM organisation● GTM Planning, Omni-Channel Management & Digital Acceleration● Pricing, Margin & Stock Optimization
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  • Lafuma
    International Sales Marketing Director
    Lafuma Dec 2012 - May 2014
    Sales & Marketing management of the Lafuma brand over 2 key product lines globally ● Sales & Distribution Strategy / e-commerce and marketplace consolidation● Margin Mix Management, Merchandising● Customer Portfolio Management, Key Account, GTM Planning
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  • Lafuma
    Country General Manager - Netherlands
    Lafuma Jun 2012 - Apr 2014
    Leusden
    Management of the Lafuma BV subsidiary with direct management of 18 staff & 2 outlet stores● Audit & restructuration to restore local P&L profitability in 2 years● Intellectual Property Campaign and Legal Actions to restore brand IP rights against major local retail partners● Retail Management of local Factory Outlet Channel (2 stores)
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  • Lafuma Group
    Deputy Director Of International Development
    Lafuma Group Jan 2012 - Dec 2012
    Anneyron, France
    Part of the Developement & Finance Team overseeing the International Group Structure:● P&L Management of Northern European subsidiaries (Benelux, Germany, Poland)● Management of Strategic Distribution Partners at group level (Switzerland, Turkey)● Prospection for Developing Markets at the Group-level for new distributors and route to markets (Russia, Turkey, Dubai)
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  • Berghaus Ltd
    Emea Product Line Manager
    Berghaus Ltd Nov 2010 - Jan 2012
    Munich Area, Germany
    Responsible for briefing and delivery of the Regional Product Merchandising and GTM Plan● GTM Product Planning● Product Marketing & Pricing● Market, Trade Fair and Showroom Merchandising
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  • Berghaus Ltd
    Regional Sales Manager
    Berghaus Ltd May 2009 - Mar 2011
    Sunderland, United Kingdom
    Responsible for Sales & Marketing in Southern Europe. Achieved a 25% sales growth in first Winter sales season● Distributor & Agent Recruitment and Management● Key Account Management● Route-to-Market Strategy
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  • Lafuma
    European Sales Manager
    Lafuma Jun 2006 - Jan 2009
    France
    Responsible for brand marketing and sales strategy for the EMEA region through a network of subsidiaries, agents and distributors
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  • Lafuma
    Export Area Sales Manager
    Lafuma May 2003 - May 2006
    France
    View

Sebastien Willefert Skills

Strategy Management Footwear Sporting Goods Apparel Sportswear Product Development Product Marketing Marketing Strategy International Marketing Product Management Merchandising International Business Sales Management Business Strategy P&l Management Forecasting Sales Pricing Brand Management Brand Development Strategic Planning

Sebastien Willefert Education Details

Frequently Asked Questions about Sebastien Willefert

What company does Sebastien Willefert work for?

Sebastien Willefert works for Strategic Brand And Commercial Services

What is Sebastien Willefert's role at the current company?

Sebastien Willefert's current role is Commercial and Marketing Consulting (Projects and Missions).

What is Sebastien Willefert's email address?

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What is Sebastien Willefert's direct phone number?

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What schools did Sebastien Willefert attend?

Sebastien Willefert attended Imd Business School, Emlyon Business School, Arizona State University, W. P. Carey School Of Business.

What are some of Sebastien Willefert's interests?

Sebastien Willefert has interest in Education.

What skills is Sebastien Willefert known for?

Sebastien Willefert has skills like Strategy, Management, Footwear, Sporting Goods, Apparel, Sportswear, Product Development, Product Marketing, Marketing Strategy, International Marketing, Product Management, Merchandising.

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