Sebastien Willefert Email & Phone Number

Geneva, Ge, Ch

Nyon, Vaud, Switzerland

Acting COO for one of the largest rugby clubs in Switzerland to create a stronger unified platform for the development of the sport● Drive member engagement (300+ players) across all sections (from rugby school to veterans)● Manage communication strategy across different channels (internal & external stakeholders) ● Led Coaching Staff Management: building a consistent organisation to support the club vision and enable personal self-development● Developed Member Event and Fan… Show more Acting COO for one of the largest rugby clubs in Switzerland to create a stronger unified platform for the development of the sport● Drive member engagement (300+ players) across all sections (from rugby school to veterans)● Manage communication strategy across different channels (internal & external stakeholders) ● Led Coaching Staff Management: building a consistent organisation to support the club vision and enable personal self-development● Developed Member Event and Fan Experience : from youth camp to fundraising dinners to drive awareness and generate revenues● Created the "Nyon Rugby Business Club" to improve partner and sponsors return of investment, drive networking and grow club loyalty Show less

Nyon, Vaud, Switzerland

Equipment and webshop manager for the Club, ● Management commercial, operational and financial relationships with official equipment provider Onis Swiss (Macron Switzerland) and other partners (medical, etc...)● Implemented the bidding process to secure a new partner solution, with a full brand proposition, omni-channel member access, a leaner supply chain and lower inventory for the club● Developed a full merchandising package, for a unified club spirit, for players, coaches and… Show more Equipment and webshop manager for the Club, ● Management commercial, operational and financial relationships with official equipment provider Onis Swiss (Macron Switzerland) and other partners (medical, etc...)● Implemented the bidding process to secure a new partner solution, with a full brand proposition, omni-channel member access, a leaner supply chain and lower inventory for the club● Developed a full merchandising package, for a unified club spirit, for players, coaches and supporters Show less

Switzerland

Occasional outsourcing and consulting services for business, brands, organizations and start-ups: brand marketing, commercial strategy, CRM and omni-channel journey mapping● Drive strategic planning to boost innovation and consumer centricity, fuelling business growth and agility.● Clarify value proposition and commercial strategy for an impacting storytelling across the consumer journey.● Keen to support to start-ups exhibiting an innovative business model (subscription… Show more Occasional outsourcing and consulting services for business, brands, organizations and start-ups: brand marketing, commercial strategy, CRM and omni-channel journey mapping● Drive strategic planning to boost innovation and consumer centricity, fuelling business growth and agility.● Clarify value proposition and commercial strategy for an impacting storytelling across the consumer journey.● Keen to support to start-ups exhibiting an innovative business model (subscription, rental, marketplace, generative AI, etc…) Show less

Berlin, Germany

D2C Online e-bike Brand, based in Estonia, with fully integrated production - Part of Kõu Mobility Group Set up sales function to accelerate growth and close acquisition leads generated by top-of-funnel marketing.● Reviewed Consumer Journey mapping and touchpoints experience to improve brand reach and lead funnel● Accelerated Omni-channel CRM strategy to enhance client engagement, retention and LTV based on data-driven insights and client specific approaches.

Geneva, Switzerland

● Course: "International Channel Management": Sales Distribution, International Business Development, E-commerce, Platforms and Circular Solutions

Lausanne, Vaud, Switzerland

● Brands and Products in the Sporting Goods Industry, Distribution & Routes to Market, Digital Marketing & E-commerce, Sports & Luxury Brands

Switzerland

● Simulated new service-led experience concept to increase store traffic and diversify revenue streams.● CRM and consumer engagement approach to improve consumer and average basket size● Reviewed IT structure for omni-channel consumer experience, accelerating stock rotation and market reach● Explored new payment options BNPL to improve conversion online and offline.

Zurich, Switzerland

Muntagnard is a Swiss e-commerce start-up fashion premium-wear brand, sustainable and circular. Helped the founders to transform their vision into an operational fully-flown company: ● Strategy, Sales and Marketing, Product, Operations, Consumer Experience

Lausanne Metropolitan Area

Led entry-sales revenue strategy and execution, combining B2C and B2B approaches inside a seamless consumer experience journey and a 360 touchpoint ecosystem mixing sports & social activitiesContext: Pre-Covid 19 and company ownership transition (later sold to Ironman Group)

Annecy

Creation and management of a business unit for the Mavic Brand (Amer Cycling Division)Strategy, Product Marketing, Merchandising, Product Development, Demand and Supply, Operations, Commercial GTMMember of the Brand Executive CommitteeKey Successes● Established a new business model for the category, improving consumer perception and gross margin● Revised the product merchandising framework to be more consumer centric, relevant and inspiring● Set up a complexity… Show more Creation and management of a business unit for the Mavic Brand (Amer Cycling Division)Strategy, Product Marketing, Merchandising, Product Development, Demand and Supply, Operations, Commercial GTMMember of the Brand Executive CommitteeKey Successes● Established a new business model for the category, improving consumer perception and gross margin● Revised the product merchandising framework to be more consumer centric, relevant and inspiring● Set up a complexity reduction mindset and drove 2 waves of complexity reduction, reducing SKU count by 40% and average leadtime by 25% ● Led digital transformation for a more reactive and immersive experience from product developmement to GTM, engaging D2C and key online players Show less

Annecy

Global Commercial Management for Mavic Softgoods Category (Apparel, Footwear, Helmet)● New Sales Approach towards a tighter distribution footprint, improved online presence and a better in-store experience across the Global GTM organisation● GTM Planning, Omni-Channel Management & Digital Acceleration● Pricing, Margin & Stock Optimization

Sales & Marketing management of the Lafuma brand over 2 key product lines globally ● Sales & Distribution Strategy / e-commerce and marketplace consolidation● Margin Mix Management, Merchandising● Customer Portfolio Management, Key Account, GTM Planning

Leusden

Management of the Lafuma BV subsidiary with direct management of 18 staff & 2 outlet stores● Audit & restructuration to restore local P&L profitability in 2 years● Intellectual Property Campaign and Legal Actions to restore brand IP rights against major local retail partners● Retail Management of local Factory Outlet Channel (2 stores)

Anneyron, France

Part of the Developement & Finance Team overseeing the International Group Structure:● P&L Management of Northern European subsidiaries (Benelux, Germany, Poland)● Management of Strategic Distribution Partners at group level (Switzerland, Turkey)● Prospection for Developing Markets at the Group-level for new distributors and route to markets (Russia, Turkey, Dubai)

Munich Area, Germany

Responsible for briefing and delivery of the Regional Product Merchandising and GTM Plan● GTM Product Planning● Product Marketing & Pricing● Market, Trade Fair and Showroom Merchandising

Sunderland, United Kingdom

Responsible for Sales & Marketing in Southern Europe. Achieved a 25% sales growth in first Winter sales season● Distributor & Agent Recruitment and Management● Key Account Management● Route-to-Market Strategy

France

Responsible for brand marketing and sales strategy for the EMEA region through a network of subsidiaries, agents and distributors

France

Executive Mba, Business Administration And Management, General

Strategy, Marketing, Finance, Leadership, Digital Transformation, Organizational Design, Entrepreneurship & Crisis Management Degree.

Executive Training, Finance, General

Review of financial tools and analysis methods to study the activity and profitability of company, through balance sheet and income.

Bachelor Of Sciences, Marketing, Magna Cum Laude 3.78 /4.00

Activities and Societies: WP Carey Honors Program Barrett Honors College Honors Marketing Association International Business Certificate.