Aso Manager
Current· Successfully collected semantic kernel, performed clustering, and compiled metadata for Tier 1/2/3 GEO.· Generated hypotheses for graphics (icons, screenshots/ banners/ in-app purchases/ in-app events).· Conducted A/B tests via App Store Connect and Google Play Console.· Created technical tasks for a copywriters & designers for App Store and Google Play.· Created In-App Events for the App Store. Prepared visual and textual materials in collaboration with copywriters and designers.· Collaboration with UA team, PDM team, ASO team· Generated hypotheses for text optimization.· CSL / CPP strategy development and implementation· Successfully utilizing chatGPT and MidJourney for ASO.· Analyzed the market and competitors for ASO purposes.· Built strategies to promote keys to the top· Launching an app / game from scratch on Google Play and App Store· Optimized and promoted in-app purchases· Sent requests for promotion (fichering)