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Leading a Team of 26 Designers Merchandisers with clear design & brand vision for design, product creation and brand communication and digital transformation aspects of Van Heusen Men, Woman & Accessories through retail stores, department stores, e-commerce platforms.Key activities include defining & controlling the brand territory across functions with setting clear guard rails and design strategy creation & management along with season range architecture planning.Successfully pivoted and revised brand product architecture for simpler execution across all touch points thus unlocking growth potential for casuals, womens, non-apparels, D2C E-commerce initiativesCreation of Brand Guides, Retail Identity project and Style guides to streamline E-commerce studio shoots to achieve higher visual aesthetic quality and continuous creation at warehouse studiosPlanning for GTM calendar along with art & style direction for the media campaigns and seasonal trade show and monthly merchandise planning for retail and other channels. High impact international shot campaign executions with external agencies right from brief, concept reviews, PPMs, On site styling and product availability. Eg. Move Labs, Fashion Wedding, 7in1 Suits, FlexSuccessful celebrity campaign management with women bags campaign leading to almost 5X category growth for Amazon exclusive bags Key team member in ABFRL for the new age digital transformations and sustainability initiatives as well as undertaking the implementation of Design platforms- CLO 3D and Penelope for Design function.Developing digital designs for App graphics, banners, A+ content, catalogues and UI / UX with International agency to update regular online experience for the brand.Coached and Mentored high potential talent and inspire creative thinking across organisation, academics and industry platforms

Van Heusen X GQ Fashion Nights - Star studded celebrity fashion show at Taj Lands End Mumbai on 10th & 11th November 2017 & Campaigns launched on YouTube crossed day 1 viewership of 10Mn & 15Mn view respectively 30th September 2021 : NIFT Bengaluru & Bhuvaneshwar - Speaker on ‘ How technology is reshaping the fashion industry ‘25th May 2021 : ISDI Mumbai - Final Project External review16th February 2020 : Speaker at Design Inspirations 2020 @ GJEPC, India Trade Show at Bombay Exhibition & Convention Centre (NESCO) Mumbai - Anchored by Paola De Luca and international panelists | Topic : Future Consumer Trends Direction in Fashion Retail 18th December 2019 : Speaker & Panel at 20th India Fashion Forum (IFF) Conference at Conrad Hotel, BengaluruTopic : Creating the Soul of Fashion - Fashion in the new MillenniumTopic : Merchandisers and Marketeers Mega Round Table 3rd December 2019 : Speaker at Fulcrum 2019 - AI Conclave at St Regis Hotel Mumbai | Topic : Artificial Intelligence & Design 26th / 27th November 2019 : 1st Circular Apparel Innovation Factory (CAIF) Conclave at Renaissance Hotel, Mumbai | Key Topics - Sustainability, Circular Economy, Impact Business27th September 2019 : Fashion Summit, ISDI Mumbai - Fireside Chat with Ganesh Subramanian | Topic : Fashion Future, Technology & Sustainability 9th March 2019 : Panel Discussion at Fatex F&A Show @ KTPO Whitefield | Topic : Revolutionizing Innovation in Indian Textile & Apparel2019 : Dean @ Design Ace Academy, ABFRL 2018/19 : Clo-a-thon - unique competition to encourage participation and adoption of 3D Virtualization softwares for design teamsSpeaker / Presenter on various workshops combining topics of design thinking, fashtech and sustainability across group Authored articles on fashion and lifestyle trends featured in leading newspapers

Digital Marketing - Set Up Social Media channels and optimised websites and branding for ‘Made in England’ preppy lifestyle brand - Created Brand Identity, Website and Social Media channels for premium luxury bridal fashion company - Created Identity & Social Media Strategy for newly remodelled luxury boutique sea front hotel in Margate - Created Brand Identity, Website& Social Media channels for Enterprise support & Executive Outplacement company - Developed Identity, Brand Strategy, Analytics, Website & Social Media channels for award winning Scandinavian chef associated startup project - Developed and executed Brand Strategy, Identity creation, Website, Analytics, Content & Social Media management for online luxury travel startup (2012) Fashion Design & Creative Business - Digital Illustration, Sealskinz (2014) – created realistic simulated vector illustration of technical socks, gloves and hats range for complete marketing catalogue - Product Schematics, Sealskinz (2013) – created technical drawings of glove for Factory specification sheets - Brand & Design, CVOX (2011) – created Branding Strategy, Design Cads & factory sheets for embedded ‘washable speaker’ innovation in sportswear

Social Enterprise – Creative Advisor, NEEV Soaps (2007 – 2008) – mentored & supported development of micro enterprise for slum women that grew to full-fledged permanent factory and employing many more. The business received the President of India Award for east zone social startup: Skills used – Photography, Design, Business Strategy & Digital – Branding FiveG – (2012) Created Rebranding strategy of FiveG – brand by Sir Stephen Redgrave championing FairTrade and CMiA cotton clothes - resulting in first ‘Made in UK’ socks with ‘Cotton Made in Africa’ cotton. – Extended creative & digital support for Nrityakala – a non-profit organisation promoting India culture in UK. Key highlight being the creative & digital work executed for an exclusive invite only event at House of Commons, UK Parliament to commemorate 100 years of Nobel prize awarded to Rabindranath Tagore – Designer, Arthur & Henry – (2012) – Designed prints used for FairTrade ethical brand for shirts and trim details

Academic & Coaching – 2014 Mentor – Digital Marketing mentor for NEA (New Enterprise Allowance) members – Conducted Workshops – ‘Managing Fashion Projects’ (2007) and Industry course Tutor: ‘Principles of Marketing’ (2011) for London Artscom – Associate Lecturer – Masters in Design Management at London College of Fashion (Part Time : 2007) – Business Advisor (2007 – 2008) as part of Young Enterprise, Kingsbury High School, London to mentor students running their registered companies as a non executive board director Writing & Photography – Authored article ‘Increasing Strategic Importance of Design’ published as cover story for ‘IMAGES’ – Guest contributed to Cover Feature ‘RETROSPECTIVE – The Decade: 2000 – 2009’: covering important business issues and trends in fashion business during the noughties – Various photography projects as part of content development for marketing communications

Managed Category strategy and brand product development, delivery and sourcing for Goggles, Equipment and Water Confidence products globally – key markets UK, Australia, EMEA, Dubai and Scandinavia - and key ecommerce & retail accounts.Drove innovation through innovation, creative concepts, photoshoots, catalogues and marketing communication collaterals

Product Development, PhotoShoots, Season catalogues for brand FILA for EMEA markets as well as fashion for US, Brazil, South Korea & Russia for Mint Apparel, as part of Integrix Sport GroupDeveloped and executed the brand strategy for apparel and successfully launched the FILA lifestyle collection at Bread & Butter, Berlin to mark FILA centenary – 100 YEARS.

Designed and developed clothing ranges through visits to Hong Kong, India & Bangladesh sourcing offices and managed key accounts and new business development with large value retailers & supermarkets like Tesco, Sainsburys. George at Asda

Business Advisor - part of Young Enterprise, Kingsbury High School, London to mentor students running their registered companies as a non executive board director

– Industry course Tutor: ‘Principles of Marketing’ (2011) for London Artscom– Conducted Workshops – ‘Managing Fashion Projects’ (2007)– Associate Lecturer – Masters in Design Management at London College of Fashion (2007)

- Designed shirts, ties, cufflinks & accessories for Tailoring, Collezione, Autograph, & Luxury ranges and created successful revival through range differentiation & clarity by using design grids, product design strategy, trend direction and textile development- Created Trend Guides from design as inputs for marketing communication, buying and seasonal visual merchandising plans - Successfully completed the ‘New Buying’ Program and started Fast track sourcing alternative to Full service vendors - Special projects - championed ‘Made in the UK’ sourcing and ‘sustainable’ and ‘ethical’ ECO schoolwear proposals

- Successfully designed and executed brand turnaround of Van Heusen from an earlier formal shirts brand to most premium lifestyle wardrobe brand through profitable brand extensions, design systems & processes, licensing and creative makeover making it the most profit-making brand in the group - Key contributions in areas of Design Management, Marketing Communication, Strategy & Brand development- Successfully executed creative briefing, product sourcing & styling of International campaign shoots for brand GTMs- Participated in marketing research to establish and codify brand design guidelines and architectures.- Handled team extension and mentored team to successful career progressions

Account Managed & developed menswear ranges for Marks & Spencer, Austin Reed, John Lewis, Reiss, Marco Polo, Dunnes and more clients of Contract exports division.

Successfully repositioned AO’s brand & established New Product strategy, Branding, Design processes, Critical paths, Sampling units and Sourcing infrastructure in the start of the art new factory set up for the brand.Creative Direction, Styling and execution of campaign shoots for products and catalogues

Creation of Design and Content for ImagesFashion.com

Brand development, marketing communications, graphics, product design, website design, visual identity