Global Semifinalist - Adobe Analytics Challenge 2024
◦ Shortlisted among the top 20 intercollegiate teams globally across 18 countries◦ Part of a team of three and provided key business solutions to boost engagement and sales using the Adobe Customer Journey Analytics platform ◦ Developed a custom propensity score model to accurately represent the customer base◦ Presented business solutions which including customer segmentation, analysis of usership and marketing email engagement