Sorakamol Annette Prapasiri believes we can simultaneously design for better outcomes, higher ROI, stronger communities, and happier humans. Fascinated by Neuroarts, behavioral economics, and the interplay of autonomy and interdependence, you’ll find her on the frontier, prospecting for the incentives that shape human actions. She finds her purpose in furthering the passion and purpose of others.She brings her curiosity, empathy, and purpose to CrSF as its Executive Director. Prior to her stepping into leadership at Creative Santa Fe (CrSF), she has applied her craft and critical thinking skills to her own strategic communication design practice, serving nonprofits and businesses. She had led multiple community projects and initiatives—all geared toward strengthening the social fabric, exciting financial investments, and aligning diverse needs. Under her leadership, CrSF has expanded its capabilities to include strategic design support to other organizations and governmental agencies who are committed to building a vibrant, inclusive, and adaptive future.