- Store Launch and making new store sustenance strategy and execution- Monitoring and controlling operational expenses within allotted budget. Timely updation of spend tracker.- Updating marketing plan and strategies according to the changing business demands and supporting stores according to the store performance- Monitoring and reporting on the success of campaigns- Monitor competition (NSO, acquisitions, offers and new features)- Increasing regional store sales, profits, and customer satisfaction by organizing & carrying out promotional campaigns and identifying trends & opportunities.- Providing progress updates (WBR, Weekly Activity Report Planned Vs Actual, 8 Week Rolling, BTL Tracker) and presenting ideas and suggestions.- Coordination with vendor from inception of any BTL work till final payment. Maintaining tracker of the same. Providing timely update to the vendor.

- Ensure our brand message is strong and consistent across all channels and marketing efforts (like BTL Activities, Email/SMS campaigns and promotional material)- Handling all store level communication (Finance, IT, Marketing, Procurement, etc.)- Preparing Marketing Plan for New Store Launch (SIS, COCO, SAS)- Preparing and managing monthly, quarterly and annual budgets for Offline Marketing- Design branding & positioning strategies for all Netmeds Pharmacies- Enhance store ambiance and work on store governance- Monitor competition (acquisitions, offers and new features)- Coordinate sales and marketing efforts to boost brand awareness- Preparing Performance Matrix, Training Modules, Incentive Structure, Contest for Pharmacist by working closely with L&D Team- Setting, monitoring and reporting on team goalsJob

• Managing relationships with Key Accounts• Do negotiation with KA with respect to order targets, margins, visibility, POP materials and promotions.• Preparation of promotional calendar and main activity in each account and adherence to the same. • Ensuring the centrally agreed offer and activities are run at the outlet level. • Tracking daily sales, profitability and identification of growth opportunities. • Identification, acquisition, maintenance & expansion of new KA. • Identification of growth opportunity in existing chains.

Trade Marketing:• POS Development – Coordinating with Purchase Department for POS Production and strategic allocation of the same on the basis of Region wise requirement• Co-ordination with Sale & Marketing Team of Each Region for their Trade Marketing Requirement• Co-ordination with the Vendor from inception of the activity till the final payment• Conceptualizing and executing the branding exercise and supervision of branding for Modern Trade Outlets and Retail outlets across Pan India• Work with Creative team closely for designing Trade marketing creatives• Overseeing Trade Marketing Budget and Tracking Expenses• Preparation of Monthly Report – POS Tracker, Spend Tracker, Pre and Post Activity ReportMarketing (International Brands):• Co-ordination with Principal Companies (Remy Cointreau, Hardys, Kumala, Mud House, Cono Sur, Le Grand Noir, Bouchard, Trapiche, Ruffino, Asahi) for any type of Marketing Activity in India on behalf of them• Preparation of Annual Budget and Plan• Executing the activity as per the plan with the help of Designing Team and Sales Team• Monthly Marketing Report Submit to each Principal Companies• Arrangement of Dinner/Lunch in 5 Stars with Media Interaction (Some Important Events are as below) - Remy Martin XO & VSOP Dinner by CEO Mr. Eric Vallat - Remy Cointreau at Oberoi, - LOUIS XIII Dinner at Taj Mahal Palace – Hosted by Brand Ambassador Alexandre Quintin - LOUIS XIII Dinner at Ricky Lamba’s House – Owner of The Raj Company - Glenn McGrath Visit to India for William Hardys Range Launch – ITC Maratha, ITC Maurya, ITC Grand Chola• Developing Yearly Social Media Marketing Calendar for Sula Selections with the help of Agency.• Ideation and execution of the PR Strategy for International Brands with the help of Agency and Tracking Media Coverages

Duties and Responsibilities: Sole Responsible for all Marketing Related Work• BTL Activities for Society and Corporate• Collateral Management- Production and strategic allocation• Managing and coordinating with the Vendor from inception of the activity till the final payment• Handling Social Media and Digital Media Marketing

Duties and Responsibilities: Responsible for all the Marketing Movement for Q Shop Collateral Management- Production and strategic allocation, on the basis of feasibility, visibility and requirement Managing and coordinating with the Vendor from inception of the activity till the final payment Conceptualizing and executing the branding exercise and supervision of branding for modern trade outlets across Maharashtra Finalizing the Content of all the brand communication for packaging of Q products and collaterals Coordinating with multiple agencies for BTL activities in Gujarat, Rest of Maharashtra and Mumbai Media Planning for Q in Print Media, TVC, Out of Home, Radio Spot, Movie theaters Association of Q in Events, in film Promotion and Parties Coordinating with internal and external stake holders like sales team, dealers, distributer, buyers and end consumers to understand the market