• Developed a new marketing and business growth strategies to quickly capitalise on trends in the industry• Restructured the business operations and eliminated several product lines to remove cash drains and increase overall revenue and profitability• Streamlined the operations of the joint venture manufacturing facility in NA and saved over 8% in costs while improving operational efficiency, product quality and production capacity• Effectively managed two P&Ls with a combined value… Show more • Developed a new marketing and business growth strategies to quickly capitalise on trends in the industry• Restructured the business operations and eliminated several product lines to remove cash drains and increase overall revenue and profitability• Streamlined the operations of the joint venture manufacturing facility in NA and saved over 8% in costs while improving operational efficiency, product quality and production capacity• Effectively managed two P&Ls with a combined value of $15 million • Deployed a highly effective scarcity marketing to close deals earlier than originally forecasted. While improving the profit margins by sourcing new vendors and negotiating more favourable contracts. Key initiatives included new strategic pricing, product launches, manufacturing optimization Show less

• Managed a portfolio of $12 million with 4 direct and 6 indirect management reports and a wider team of 150 staff.• Focused on developing and executing the company’s business growth strategy and integrating new manufacturing operations in the GCC region. • Oversaw the integration and management of a trading company that markets Siemens building management, fire and security systems with a team of 4 direct and 6 indirect sales and technical staff covering the MEA region.• Drove the… Show more • Managed a portfolio of $12 million with 4 direct and 6 indirect management reports and a wider team of 150 staff.• Focused on developing and executing the company’s business growth strategy and integrating new manufacturing operations in the GCC region. • Oversaw the integration and management of a trading company that markets Siemens building management, fire and security systems with a team of 4 direct and 6 indirect sales and technical staff covering the MEA region.• Drove the achievement of sales targets and increased sales from AED3 Million to AED10 Million in 12 months. Show less

Lead a portfolio of multi million HVAC startups within a conglomerate based in UAE and KSA. Developing and executing a portfolio strategy and integrating new manufacturing operations in GCC as well as improving the strategic growth plans for a separate trading division of the portfolio.

Full P&L responsibility for an international multi-location team for the Middle East and Africa markets.

 Managing multi channel sales team, consisting of a direct sales/business development/marketing team as well as distributors and agents. Additionally responsible for management of the MEA field operations, comprising the aftermarket, service and project management.

Implement global strategy for MEA's direct and indirect sales and aftermarket teams.Establish exclusive agreements… Show more Full P&L responsibility for an international multi-location team for the Middle East and Africa markets.

 Managing multi channel sales team, consisting of a direct sales/business development/marketing team as well as distributors and agents. Additionally responsible for management of the MEA field operations, comprising the aftermarket, service and project management.

Implement global strategy for MEA's direct and indirect sales and aftermarket teams.Establish exclusive agreements with subcontractors.
Implement key local material sourcing and setup local project management and execution resource.
Business product lines include a wide variety of engineered (bespoke) capital equipment ranging from small cooling systems to major multi million bespoke projects for industrial, power and HVAC sectors. 

SPX Cooling Technologies is a global leader in Industrial, HVAC and Commercial cooling. The companies that formed SPX Cooling Technologies (Marley, Davenport, Balcke-Duerr, Heenan) were founded more than 100 years ago and have more than 250 global patents in the power generation, industrial, refrigeration, and HVAC markets. Show less

Full leadership and functional responsibility for all sales, marketing and engineering activities - including:>Accountable for P&L for the functioning of the Company, now one of the most profitable of the group in the Middle East with headcount of 130. Overseas a team of 7 direct reports across finance, sales and supply chain. >Led technical management and production, in addition coordination with HQ largely responsible for sales, also for logistics and supply chain.… Show more Full leadership and functional responsibility for all sales, marketing and engineering activities - including:>Accountable for P&L for the functioning of the Company, now one of the most profitable of the group in the Middle East with headcount of 130. Overseas a team of 7 direct reports across finance, sales and supply chain. >Led technical management and production, in addition coordination with HQ largely responsible for sales, also for logistics and supply chain. >Drove lucrative sales across 9 separate product lines, managing supplier commissioning, catalogue publication and reinforcing marketing/sales activity. >Launched up-to-date distribution channels in Oman, Egypt and KSA. Central lead in the successful negotiation and award of a $multi-millions contract in KSA. >Initiated and manages major client relationships in the UAE, securing a $multi-million value contracts and developing the healthcare sector Show less

Following 9 years in progressively key sales and engineering roles, culminating in appointment as Senior Technical Support and Application Engineer at Ruskin Air Management Ltd (part of Group Tomkins plc) selected by Tomkins to technically manage a newly launched start-up JV manufacturing operation in UAE: >Advanced to GM after two years as GTM after undergoing a rigorous external selection process. During tenure has been commended for forward-thinking skills in developing and… Show more Following 9 years in progressively key sales and engineering roles, culminating in appointment as Senior Technical Support and Application Engineer at Ruskin Air Management Ltd (part of Group Tomkins plc) selected by Tomkins to technically manage a newly launched start-up JV manufacturing operation in UAE: >Advanced to GM after two years as GTM after undergoing a rigorous external selection process. During tenure has been commended for forward-thinking skills in developing and spearheading a profitable manufacturing & sales establishment:>Accountable for P&L for the functioning of the Company, now one of the most profitable of the group in the Middle East with headcount of 130. Overseas a team of 7 direct reports across finance, sales and supply chain. >Led technical management and production, in addition coordination with JV partners largely responsible for sales, also for logistics and supply chain. >Drove lucrative sales across 9 separate product lines, managing supplier commissioning, catalogue publication and reinforcing marketing/sales activity. >Launched up-to-date distribution channels in Oman, Egypt and KSA. Central lead in the successful negotiation and award of a $multi-millions contract in KSA. >Initiated and manages major client relationships in the UAE, securing a $multi-million value contracts and developing the healthcare sector. Show less

>Accountable for delivering technical support (across 3 divisions) externally to clients and internally to the global sales, marketing and engineering teams, with main focus on supporting the Air Diffusion division. >Comprehensively participated in the configuration of modernised models and prototypes using CAD applications and an advanced analysis programme (CF Design and CFD Analysis).>Performed as Company representative spearheading sales presentations for both customers and… Show more >Accountable for delivering technical support (across 3 divisions) externally to clients and internally to the global sales, marketing and engineering teams, with main focus on supporting the Air Diffusion division. >Comprehensively participated in the configuration of modernised models and prototypes using CAD applications and an advanced analysis programme (CF Design and CFD Analysis).>Performed as Company representative spearheading sales presentations for both customers and the internal sales force.>Fundamental technical lead in the effective and well-timed distribution of advantageous projects. Show less

• To solve and apply the latest testing methods on the diagnosis technologies in the areas of vehicle NVH, vibration and acoustics• Provide customer training, consulting service on product failure/fault diagnosis, using APQP, FMEA and other preventive/predictive Automotive tools.• Analyse with experimental and FEA simulation tools, such as LMS Test.Lab, SolidWorks software modules.