Helping startups with building great products, functional capacities, and strategies for growth. Focus areas - growth, product development, digital strategies, AI/ML, and organizational design.

- Managed an awesome team of 130 software engineers, architects, sales experts, marketers, and customer success reps who technically and operationally enable Edible.com (USD 600Million+ Annual Revenue).- Navigated a matrixed company to rebuild product strategy/product roadmaps/product development / online marketing/tech stack upgrade of products in the e-commerce and SaaS domain.

- Advised on the organizational capacity building - tools, people, and processes - to successfully launch and scale venture. Onboarded, trained, and implemented proper teams, tools, and processes to build and scale a venture.

Lamudi.pk (Acquired by EPMG Group) was a part of the Rocket Internet family. - Managed P&L, operations, and strategy for Pakistan operations. - Built the venture from scratch and took it to number 2 position in the market within 18 months of operations.- Scaled company from zero to 8 cities, 60+ team members, with 100K+ active listings online, within 12 months. - Led an amazing team that won more than 500+ brokers and 30+ major RE developers accounts. - Transformed Pakistan office into a supporting hub for product management and CRM initiatives for all other 15+ countries operations. - Launched initiatives like Partner Empowerment Program, Property Expos, and Seminars to educate and built partner community.- Devised strategy and tactics for building a successful classified operation later to be followed by other countries. - Built strong functional capacities of sales, customer success, BI, content management, Marketing, PR, and SEO, to scale company growth.

Built an organization with domain expertise in new product conceptualization, development, and marketing. Focus Areas: SaaS, Web, P2P social networking, and Mobility.• Built full-stack portals like Cloud-Based (SaaS) Practice Management System and a platform similar to airbnb.com; against aggressive timelines and delivering valuable user experiences.• Worked with many US & EU clients as a service provider of quality software/web/app development.

Transworld is a TIER-1 internet bandwidth provider to Pakistan’s cellular mobile operators, ISPs, corporate organizations, and small and medium enterprises.• Managed a budget of USD 300k - helping company breakeven and to get it to the path of profitability and expansion.• Led marketing efforts including the marketing plan, product development, budgeting, pricing, and execution of marketing programs.• Launched Customer Loyalty Program (1st of its kind) to maximize customer retention.• Developed extensive digital and print content in the form of digital videos, new corporate portal, company blog, newsletter, sales collateral, and press releases to be used across local and international media channels.• Created business plans for Iran and Afghanistan bandwidth markets with complete market & financial analysis, revenue forecasting, and capital budgeting.• Developed Pricing Model for TWA services for planning, control, and strategy formulation.• Planned and launched new products - “Collocation” and “MPLS Services”.• Formulated SOPs and KPIs for the marketing department to be implemented in CRM.• Organized various events for lead generation, PR, and branding.• Launched Sales incentive Plan to motivate sales and marketing team.• Evaluated and organized training programs for sales and marketing staff.

Zong - China Mobile Pakistan (CMPak) is a 100% owned subsidiary of China Mobile Communications Corporation. • Planned deployment of the metro optical network for in Lahore, Karachi, and Islamabad. • Responsible for transmission equipment product evaluation, deployment, and operations. • Planned rollout of NGN network for expansions and swap out of traditional TDM network, raising RFP for Transmission equipment – SDH, DWDM & IP core. • Traffic forecasting, budgeting and expansion of core network. Work included maintaining updating topologies of core transmission elements, traffic analysis based on KPIs, and creating transmission plans. • Developed forecasting models for leased line planning, MSC load balancing, and inventory management model for network elements. • Planned and worked on network split for Paktel and Instaphone Transmission network.

WorldCALL Broadband Limited was established to launch Pakistan's first Hybrid Fiberoptic Coaxial (HFC) to offer Triple Play Services. Within the time span of 3.5 years, I got promoted 3 times. I went on to transition from engineering to managerial and then to a commercial role. Led a team of 4 fantastic engineers. I had to work with cross-functional teams for coming up with the optimal solutions to customers’ needs.• Worked on analyzing potential corporate customers’ access and data connectivity requirements and to liaison with concerned vendors and technology partners to recommend proper technology solutions and to enforce optimal utilization of network (HFC, MSAN Local loop, Leased lines). • Worked on commercial analysis and deployment of Metro OFC network deployments for major telecom operators in Pakistan like Telenor, Mobilink, Transworld, Ufone, and Paktel(Zong).

• Looked after installation, testing commissioning and operations of Network Operation Center for MSAN (Multi Service Access Node, SDH based) local loop project. • Developed SOPs and built team to manage NOC operations for successful broadband and narrowband service provisioning to end customers. • Initiated and successfully implemented refinement of IP Provisioning solutions for DSL customer for better QoS and SLA.

• Worked on in-depth Technology Analysis, Solutions’ evaluation, Technical Comparisons, Network Planning & Design and Product (Network, CPE, Media, Accessories) Selection. • Conducting liaison with concerned vendors for all Technical & Commercial dealings for analysis & recommendations.